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Rapid Response

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

Autor

WaitWhat

Kategorie

Business

Podcast-Website

mastersofscale.com

Neueste Folge

11. Jul 2026

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Possible: Satya Nadella on making human and token capital compound 11.07.2026

In this recent episode of Possible, Reid Hoffman sits down with Microsoft CEO Satya Nadella fresh off Microsoft Build 2026. The conversation goes wide: how AI is reshaping work, business, and society—and why the transformation sweeping through software development today is only a preview of what's coming for all knowledge work. Satya makes the case that human capital and "token capital" are now de...

The race to help Venezuela: Amazon's disaster relief machine 10.07.2026

Tens of thousands of Venezuelans remain missing after two deadly earthquakes. Bettina Stix, Global Director of Amazon Community Impact, joins Rapid Response to take us inside the disaster relief operation she built from scratch, now deployed across more than 200 global crises from the LA wildfires to the Caribbean. She explains what Amazon's Prime obsession with speed and logistics has to do with...

Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning 07.07.2026

Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is pl...

What Ken Burns’ The American Revolution warns us about today 03.07.2026

After a decade in development, legendary documentarian Ken Burns released his long-awaited series, The American Revolution . Burns returns to Rapid Response to share key lessons from the founding of the United States—and the parallels between the revolutionary era and today. He also reflects on his admiration for Lin-Manuel Miranda’s Hamilton , the obstacles he faces in his ongoing quest for truth...

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more 30.06.2026

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike,...

Gina Raimondo’s bipartisan fight for workers in the age of AI 25.06.2026

This morning, former U.S. Secretary of Commerce Gina Raimondo launched RAISE US, an initiative to directly confront what she calls America's missing piece: a people strategy to match its technology strategy. Raimondo joins Rapid Response to explain how she built a $500 million war chest, secured bipartisan backing, and signed up launch partners from Bank of America to Anthropic before the ink was...

$300m in year two. The controversy came free, with David Protein’s Peter Rahal 23.06.2026

David protein bars went from startup to one of the hottest consumer products in America in under two years. But the ride has been anything but smooth. Founder and CEO Peter Rahal joins Rapid Response to talk about building a breakout brand through lawsuits, a Jeffrey Epstein association, and the kind of social media heat most companies would run from. Rahal also revisits his $600 million sale of R...

IBM’s $10 billion bet on what comes after AI 18.06.2026

While many tech companies race to build ever-larger AI models, IBM CEO Arvind Krishna sees the future differently. Speaking with host Bob Safian before a live audience during New York Tech Week, Krishna explains why enterprises are overcomplicating AI adoption, what kinds of risks leaders should be taking right now, and how to weigh AI's costs against its benefits. He also shares why IBM believes...

The U.S. at 250: The case for reckoning and rebuild, with Ian Bremmer 16.06.2026

As America hurtles toward its 250th birthday, the world is watching. Ian Bremmer, Eurasia Group President and PBS host, joins Rapid Response to give his unvarnished read on the state of Brand America. He shares how he’s advising business and political leaders around the globe, why he believes the US is overdue for a revolution, and what the widening gap between American wealth and American opportu...

U.S. Soccer CEO: The unseen stakes of this World Cup 12.06.2026

The World Cup arriving on American soil isn't just a moment. For U.S. Soccer Federation CEO JT Batson, it's a launchpad. Batson joins Rapid Response to reveal what’s on the line for the US men's team, where things stand with Coach Pochettino's future, and why this tournament is nothing like the last time America hosted in 1994. He also makes the case that winning a World Cup and growing a soccer n...

World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden 09.06.2026

As the World Cup kicks off this Thursday, scrutiny surrounds ticket prices, disrupted fan travel, potential ICE activity, and FIFA’s murky dealings. ESPN Global Sports Correspondent Sam Borden has covered this tournament from Brazil to Qatar, and he joins Rapid Response to break down the USA's real chance, what Iran's presence on American soil actually means, and whether hosting the world's bigges...

Pioneers of AI: How fast can you upskill in AI? We did a sprint to find out. 06.06.2026

We all feel the urgency: learn to use AI, or risk falling behind at work. And we all know there's an upside: AI can reduce tedious tasks, streamline operations, and boost output. But knowing is half the battle (maybe even less) and implementing AI needs to happen across an entire organization. So what does it take to start? Well, here at WaitWhat (the company behind this podcast!) we paused all op...

A radical fix for the broken book business, with Madeline McIntosh 05.06.2026

The book industry has a problem, and it isn't a lack of content. Madeline McIntosh spent decades navigating publishing's biggest upheavals, from the e-commerce revolution at Amazon to leading Penguin Random House as CEO. Now she's betting that the whole model needs to be rebuilt from scratch. She joins Rapid Response to explain why she walked away from one of the most powerful seats in publishing...

The race no one can win: AI’s anti-human crisis, with Aza Raskin 02.06.2026

Big Tech is moving fast on AI. But who's watching out for the rest of us? Aza Raskin, co-founder of the Center for Humane Technology, has spent years sounding the alarm about where the race to build powerful AI is actually taking us. He joins Rapid Response to expose the incentive structures quietly pushing Silicon Valley toward dangerous territory, and to make the case that it's not too late to c...

AI warfare and the race for a million-drone army, with Shield AI’s Brandon Tseng 29.05.2026

From Ukraine to the Middle East, Shield AI's autonomous drones are deployed on the frontlines. Co-founder and President Brandon Tseng joins Rapid Response to take us inside the defense tech explosion and the fierce debate over AI in modern warfare. Tseng also confronts the hard questions: how seriously should we take China's military advances, can we trust the US and its allies to wield AI respons...

Why success destroys the companies we love, with Eric Ries 26.05.2026

What if the way we think about business value, trust, and capitalism itself is fundamentally broken? Eric Ries’ The Lean Startup changed how a generation of entrepreneurs build companies. Now, Ries takes aim at some of the most sacred business assumptions today in his new book, Incorruptible. Ries joins Rapid Response to share what he witnessed firsthand in the clash between Anthropic and the US g...

Uber's swerve on gas prices, hotels, and a driverless future, with Andrew Macdonald 22.05.2026

Few companies are a stronger barometer of the American economy today than Uber, and few executives have a clearer view of what's coming than President and COO Andrew Macdonald. He joins Rapid Response to share what Uber's real-time data reveals about consumer behavior amid surging gas prices, and what the company's rapid expansion into hotels and hospitality really signals about its ambitions. Mac...

The “invisible army” behind Amazon’s robotaxi revolution, with Zoox’s Aicha Evans 19.05.2026

Robotaxis are multiplying across American cities… But are consumers actually ready to trust them? Zoox CEO Aicha Evans joins Rapid Response to talk about the company’s strategy as an Amazon subsidiary, its intensifying rivalry with Waymo, and why a new partnership with Uber could be the key to getting autonomous rides from novelty to scale. Evans also reveals why she recruits what she calls an “in...

A canceled commencement speech, and leading as an outspoken CEO 15.05.2026

Oscar-nominated producer and Arcellx CEO Rami Elghandour was supposed to deliver an address to Rutgers University engineering graduates this week. But days before the ceremony, the school canceled his appearance after student objections to his social media posts around Palestine. Elghandour joins Rapid Response to speak out about free speech on campus, the personal cost of conviction, and what it...

Duolingo’s battle for learning in an AI world, with Luis von Ahn 12.05.2026

When Duolingo CEO Luis von Ahn sent an internal memo about AI last year, he didn't expect it to go viral — or to ignite a firestorm about the future of work. Now he joins Rapid Response to unpack what he got right, what he got wrong, and what the backlash taught him about the real limitations of AI. Von Ahn also reveals why he's made a deliberate pivot in 2026: chasing users, not revenue — and wha...

Hormuz fallout: Energy chaos is here to stay 08.05.2026

The Strait of Hormuz crisis is reshaping energy markets in real time. But what's a short-term shock and what's a lasting structural shift? Amy Harder, National Energy Correspondent for Axios, returns to Rapid Response to map the true scale of the oil disruption, why demand destruction may be closer for American consumers than most realize, and why the strait may never fully reopen the way it was....

Pioneers of AI: What is agentic commerce? Stripe’s CRO of AI explains. 06.05.2026

What does a former skydiver have to say about getting started with AI?  Go ahead and jump!  While Maia Josebachvili doesn’t spend her free time leaping out of airplanes these days, she still is a firm believer in taking calculated risks. It's a mindset that's followed her to her role as Chief Revenue Officer of AI at Stripe, a financial services platform at the forefront of agentic comme...

Mellody Hobson: When investors head for the exit, run to the fire 05.05.2026

When markets drop and chaos hits, Mellody Hobson is determined to be brave. The co-CEO of Ariel Investments and former chair of Starbucks and DreamWorks joins Rapid Response to make the case that volatility isn't something to survive but to exploit. She shares the financial lessons she lives by, including a surprising admonition against making choices based on money, and why she sees women's sport...

The Messy Parts: Gary Vee on forgiveness, living fearlessly, and the reality of AI 02.05.2026

In this episode of "The Messy Parts," Gary Vaynerchuk opens up to host Maryam Banikarim about self-esteem, leadership, and what he believes is a growing crisis of “late adulthood.” Gary breaks down his philosophy on kind candor vs. radical candor, why fear is the real career killer, and how over-coddling may be delaying independence for an entire generation. If you’ve ever felt behind, afraid to p...

The Devil Wears Prada workplace: Toxic or timeless? 01.05.2026

As The Devil Wears Prada 2 hits theaters this weekend, Rapid Response explores the enduring business lessons inside the now 20-year-old original. Host Bob Safian is joined by two insiders who built their careers in the world the film depicts: Janice Min, CEO of The Ankler, and Sarah Ball, editor-in-chief of WSJ Magazine. Together they track how publishing, fashion and power have all shifted over t...

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