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Rapid Response
The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
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Episodes
Maria Sharapova’s centre court tricks for the boardroom 28.04.2026 28:34
Five grand slam titles. More than a decade as the world's highest-paid female athlete. But the fiercest competition Maria Sharapova describes may be the one she's navigating now. She joins Rapid Response to talk about her second act as an investor, entrepreneur, and podcaster — and what the court never prepared her for. She gets candid about the deals she's walked away from, the candy brand she bu...
Inside Artemis II and the next space race, with NASA’s Jared Isaacman 24.04.2026 29:35
Just days after the record-breaking Artemis II splashed down in the Pacific, NASA Administrator Jared Isaacman joins Rapid Response for a candid debrief on what comes next. An entrepreneur turned space chief, Isaacman gets frank about the agency's ambitions to build a permanent lunar base, put boots on Mars, and push the search for extraterrestrial life further than ever before. He also addresses...
A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini 21.04.2026 33:54
AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engin...
Ford's Jim Farley on beating China, and the storm nobody sees coming 17.04.2026 28:23
With the Strait of Hormuz in crisis and gas prices surging, few executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the...
LIV Golf’s gambit to rewrite global sports, with Scott O’Neil 14.04.2026 31:52
Scott O'Neil has run NBA and NHL franchises. Now he's betting on a golf revolution. The LIV Golf CEO joins Rapid Response to reveal what it really takes to disrupt a legacy sport, the unique pressures of answering to Saudi Arabia’s sovereign wealth fund, and why golf may be the most underleveraged business in all of sports. Plus, inside the startup mindset Scott’s instilling his team, and what eve...
The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson 10.04.2026 30:43
While legacy news outlets like The Washington Post stumble, The Guardian keeps growing — but how? Guardian Media Group CEO Anna Bateson joins Rapid Response to pull back the curtain on the company's unusual ownership structure and the multi-revenue model fueling its resilience. Bateson also weighs in on the threat and opportunity of AI chatbots, the Jeff Bezos effect on media, and what role she se...
The “most stressed” wellness CEO, with Calm’s David Ko 07.04.2026 33:28
What does it take to lead a meditation company without finding a moment’s peace? David Ko spent years as CEO of Calm, one of the world's most recognized mental health and wellness apps, helping millions manage stress. Now he's stepping down. Ko unpacks why he made the call, what the relentless pressure of the C-suite really does to a person, and how to draw the line between the kind of stress that...
Humanize AI before it dehumanizes us, with Dr. Rana el Kaliouby at SXSW 03.04.2026 43:19
AI is moving fast. But are we really keeping humans at the center? In this special live Rapid Response, recorded on stage at South by Southwest, host Bob Safian sits down with AI scientist, founder of Affectiva, investor at Blue Tulip, and host of Pioneers of AI, Dr. Rana el Kaliouby. Rana makes the case that human-centric AI isn't just a safety guardrail; it's the key to thriving socially,...
The internet is breaking. So what’s next? with Cloudflare’s Matthew Prince 31.03.2026 34:46
AI bots are on track to outnumber humans online by 2027. No one has a better line of sight into that shift than Matthew Prince — his company, Cloudflare, routes more than 20% of all internet traffic. Speaking live from SXSW, Prince reveals how AI is rewriting the economics of the web, how tech giants are scrambling to respond, and what it means for anyone running an online business. Plus, what it'...
Most Innovative Companies 2026: Who’s in, who’s out, with Fast Company’s Amy Farley 27.03.2026 27:03
Who's really winning the AI race? And what does innovation even mean anymore? Fast Company’s Executive Editor Amy Farley joins Rapid Response to break down this year's Most Innovative Companies list — the surprising winners, the notable snubs, and the unexpected lessons hiding between Google, Gap, and Bad Bunny. Visit the Rapid Response website here: https://www.rapidresponseshow.com/ See Pr...
Crisis at Hormuz, and your $160b tariff refund clock, with Flexport’s Ryan Petersen 24.03.2026 29:49
When global trade buckles, Ryan Petersen is the person executives call. The founder and CEO of Flexport returns to Rapid Response to offer a real-time account of the Strait of Hormuz crisis — what he's seeing on the ground, on the water, and across the supply chains straining under the pressure. Petersen also digs into the prospect of tariff refunds in the wake of the Supreme Court's ruling agains...
Business History: From Tyrant to Tech Empire 21.03.2026 48:36
William Shockley was a brilliant inventor and Nobel Prize winner, but he was a terrible boss. Paranoid, cruel, and obsessed with micromanaging, he drove away the team of young engineers — later called “The Traitorous Eight” — he had assembled in Northern California. They went on to pioneer silicon chips, create companies like Intel and AMD, and fund tech giants like Google and Slack. This episode...
The GLP-1 economy is here, with Ro’s Zach Reitano 20.03.2026 30:03
On this episode of Rapid Response , Ro CEO Zach Reitano joins the show to talk about what happens when a breakout drug becomes a full-blown market force. Since first appearing at the height of the Ozempic-Wegovy-Zepbound boom, Reitano has helped scale Ro into a leading provider of branded GLP-1s — grabbing headlines with a Super Bowl ad featuring Serena Williams and landing a major partnership wit...
The C-suite is messier than you think, with Maryam Banikarim 17.03.2026 31:09
Career disruption is accelerating across the economy — and few people have navigated it more boldly than Maryam Banikarim. The former CMO of Univision, Gannett, and Hyatt, and host of The Messy Parts podcast, Banikarim joins Rapid Response to share hard-won wisdom about C-suite politics, and ultimately betting on yourself. Growing up in Iran during the time of revolution, Banikarim offers a unique...
The Oscars 2026 mark a big shift for Hollywood, with The Ankler’s Janice Min 13.03.2026 28:00
Hollywood's biggest night is more than a spectacle — it's a stress test for an industry in freefall. Janice Min, CEO of The Ankler, joins Rapid Response to break down her Oscars predictions and what the show's upcoming move to YouTube signals about the future of mainstream media. Min also unpacks the Paramount-Warner Bros. deal that caught everyone off guard, what David Ellison's arrival really me...
Stop waiting for clarity. Unfreeze and act, with Accenture’s Julie Sweet 10.03.2026 30:15
AI disruption and geopolitical upheaval are forcing business leaders to make high-stakes decisions — fast. Accenture CEO Julie Sweet joins Rapid Response host Bob Safian to share what she's hearing from her 9,000 clients and the hard-won advice she's giving them. Sweet reveals why AI proficiency is now a requirement for promotion at Accenture, why she's doubling down on entry-level hiring amid the...
Logitech’s CEO treats AI like a board member 06.03.2026 27:27
Logitech may be known for keyboards, webcams, and gaming gear, but CEO Hanneke Faber is going AI-first. On this episode of Rapid Response, she explains how she’s leading the hardware brand through an AI shift, approaching it as a leadership challenge, not just a tech one. Faber also shares lessons from competitive diving, navigating tariffs, and why she gave herself a 48-hour crash course in gamin...
Rapid Recap: Iran, Anthropic vs. Pentagon, Paramount’s win, and more 03.03.2026 28:15
Geopolitics is back at the top of every business leader's agenda — and the signals are coming fast. Host Bob Safian sits down with Rapid Response producer Alex Morris to cut through the noise and decode the stories shaping the business world right now: from Jeff Bezos' Washington Post shakeup and Jack Dorsey's AI-driven layoff memo, to a landmark Supreme Court tariff ruling and the Ellison family'...
Remarkable People: How social media is rewiring childhood, with Jonathan Haidt 27.02.2026 1:02:04
What happens when childhood is rewired by smartphones and social media? Jonathan Haidt breaks down how a single decade transformed attention, resilience, and the emotional lives of millions of kids. In this episode of Remarkable People with Guy Kawasaki, Haidt draws from his bestselling book The Anxious Generation , explaining why Gen Z’s spike in anxiety wasn’t random — and what we can do to make...
Unrivaled is rewriting the business of women’s basketball 24.02.2026 21:00
Women's sports are continuing to thrive. Record-breaking WNBA viewership, a flood of new brand investment, and now Unrivaled: the women's basketball league built by players, for players. Commissioner Micky Lawler joins Rapid Response to pull back the curtain on what it really takes to launch a high-stakes sports startup in the full glare of the public eye, from signing Sephora and Samsung to selli...
Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning 20.02.2026 31:08
Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector. Amin breaks down the unconventional moves driving that growth, from lightning-fast product cycles and hands-on AI experimentation to cultural bet...
Uncovering the $7 trillion reputation economy 17.02.2026 32:48
Corey duBrowa spent much of his career advising some of the world’s most scrutinized leaders — from Howard Schultz at Starbucks and Marc Benioff at Salesforce to Sundar Pichai at Google. Now, as CEO of global communications firm Burson, he’s helping executives navigate a charged marketplace shaped by AI disruption, ICE activity, and nonstop reputational risk. duBrowa explains why reputation remain...
Masters of Scale: How to save a magazine, with The Atlantic’s Nicholas Thompson 13.02.2026 38:27
When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial peril. Now, it's profitable, and subscriber and revenue numbers are growing. In this episode of Masters of Scale, Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long-distance running. Visi...
Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder 10.02.2026 31:38
The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder unpacks the business impact of Bad Bunny’s halftime show, what it s...
Your Rich BFF dishes on dopamine spending and the new money minefield, with Vivian Tu 06.02.2026 38:07
Why does uncertainty make us less rational with money? And who should we trust for financial advice online? Vivian Tu, financial educator and CEO of Your Rich BFF, joins Rapid Response to break down today’s personal finance risks and opportunities, from “lifestyle inflation” and the most common money mistakes smart people make to how Gen Z is navigating 2026 volatility and a shifting job market. T...
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