WaitWhat

Rapid Response

Business EN ↓ 435 episodes

The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

Author

WaitWhat

Category

Business

Podcast website

mastersofscale.com

Latest episode

Jul 11, 2026

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Episodes

Finding windows of opportunity, w/Delta CEO Ed Bastian 23.02.2023

With deserted airports, vaccine and mask mandates, and pandemic-prompted staff departures behind it, Delta Air Lines is once again soaring, recently sharing $563 million in profits with its employees. CEO Ed Bastian, in his third appearance on Rapid Response, talks about capitalizing on the big decisions made amid Covid darkness — from airport renovations to investing in free Wifi — and the opport...

Kickstart your users from passive to passionate, w/Kickstarter CEO Everette Taylor 16.02.2023

To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to b...

ChatGPT and AI’s inflection point, w/Reid Hoffman and Bob Safian 14.02.2023

Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. And right now, there's no hotter topic than ChatGPT and the race to bring transformative AI tools into the mainstream. So in this special AI deep-dive, Reid and Bob discuss how ChatGPT has reignited the search engine wars, how we can expect AI to transform our work and leisure, ways to...

Betting on the Super Bowl, w/FanDuel CEO Amy Howe 09.02.2023

Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line...

Turning point for a climate-crisis solution, w/Climeworks' Christoph Gebald 03.02.2023

The carbon-capture industry notched a breakthrough in early 2023, when Climeworks became the first company to be third-party certified for taking carbon out of the air and mineralizing it underground. Climeworks co-founder and co-CEO Christoph Gebald is now racing to scale this new potential, from Iceland to Oman to the United States, by convincing investors, corporate partners, and governmen...

Stay versatile, w/Lululemon Athletica CEO Calvin McDonald 26.01.2023

While many retail businesses have struggled to cope with a wave of disruptions — from pandemic to supply chains to inflation — Lululemon has continued to scale, even when retail sales elsewhere dipped. CEO Calvin McDonald shares how mid-term strategic planning, control over inventory, and a culture that climbs mountains together has fueled agility and versatility. When it comes to brand-building a...

Finding untapped value in multicultural consumers, w/Blavity CEO and AfroTech founder Morgan DeBaun 19.01.2023

While media companies from CNN to Buzzfeed have faced layoffs, one digital network focused on Black millennials has continued to forge ahead. Morgan DeBaun, CEO of Blavity, which reaches some 100 million users through brands like Travel Noire and Afrotech, has defied the odds — repeatedly. Morgan’s experience offers lessons about financial discipline and focused patience, as well as the untapped v...

How to cultivate a new industry, w/Upside Foods CEO Uma Valeti, MD 12.01.2023

When the FDA blessed Upside Foods’ grown-from-cells chicken as safe to eat, it was a coming-of-age moment for cultivated meat. Upside founder and CEO Uma Valeti, MD, shares his journey of convincing skeptics, landing investors from Bill Gates to food giants Tyson and Cargill, and building a collaborative partnership with the FDA and USDA. Plus, his lessons on leadership from a career in cardiology...

10 unforgettable moments of 2022 27.12.2022

Masters of Scale presents 10 must-hear moments from 2022! This special episode gathers the most valuable, lesson-packed, insight-filled moments from the past year across Masters of Scale and Masters of Scale: Rapid Response. From Ukraine to Covid, fashion to crypto, Pepsico to Planned Parenthood, these highlights illuminate timeless takeaways that every business person can learn from and be inspir...

The rise of the “wisdom worker,” w/Modern Elder Academy’s Chip Conley 15.12.2022

As we live and work longer, leaders need to redefine how they think about attracting and developing intergenerational talent. Modern Elder Academy's Chip Conley is at the forefront of this mindset shift, explaining why “wisdom workers” will take the place of “knowledge workers.” A close mentor to Airbnb founder Brian Chesky, Chip stresses that those in mid-career face both more angst and more oppo...

How Main Street retailers are out-pivoting big-box giants, w/Faire CEO Max Rhodes 08.12.2022

Small, independent store owners have been perpetually hit by waves of disruption: from malls to big box stores to e-commerce giants. But Max Rhodes, co-founder and CEO of the $12 billion online wholesale marketplace Faire, argues that Main Street retailers are actually better positioned right now to navigate today’s stormy shopping landscape than the competition. Max digs into how Faire is using t...

Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius 02.12.2022

How do you reinvent a world-renowned automaker for an all-electric future? At Mercedes-Benz, CEO Ola Källenius has set the jaw-dropping goal to put fossil-fuels in the rear-view mirror by 2030 — ahead of other competitors and well ahead of Paris Climate Accords recommendations. Pushing the company’s tech, customers, and workforce to operate in a new gear, Källenius says, is repositioning Mercedes...

Elon Musk at Twitter, FTX’s bankruptcy, and more, w/Reid Hoffman & Bob Safian 30.11.2022

Reid Hoffman and Bob Safian sit down once more to discuss how today’s hot-button stories are impacting business. The co-hosts address the key trends that all entrepreneurs should be up to speed on, from the travails of Twitter to the triumphant return of Bob Iger. Featuring PepsiCo's Mauro Porcini, CNBC’s Julia Boorstin, and Color of Change's Rashad Robinson. See Privacy Policy at https://art19.co...

Don’t be a unicorn, be a dragon, w/Techstars CEO Maëlle Gavet 17.11.2022

The tech industry and its investors have been captivated by the spell of the Unicorn for too long — and the ambitious goal of a billion-dollar valuation has done more harm than good. Instead, founders should aim to be resilient dragons. That's the view of Maëlle Gavet, who as CEO of early-stage investment business Techstars has unmatched insight into the hopes, dreams, and challenges of thousands...

Expand your definition of leadership, w/CNBC's Julia Boorstin 10.11.2022

Despite only 8% of Fortune 500 companies with women CEOs, women leaders more often utilize leadership skills that are perfectly suited for the current business climate. Julia Boorstin, who created CNBC’s Disruptor 50 platform, argues in her new book When Women Lead that counterintuitive approaches used by women leaders can have a great impact on business, and can be learned by anyone. Julia, as a...

Why design matters more than ever, w/PepsiCo Chief Design Officer Mauro Porcini 03.11.2022

Design is more than aesthetics. It is an essential competitive tool for an age of perpetual disruption. PepsiCo Chief Design Officer Mauro Porcini shares his 5-point system for sparking creativity at scale. Author of the new book The Human Side of Innovation , Porcini explains how anyone can deploy a designer’s mindset to improve their business and organization. Sharing stories from 3M to Mountain...

Rally a team in turmoil, w/Las Vegas Raiders president Sandra Douglass Morgan 13.10.2022

As a new leader, how do you honor an established brand while trying to shepherd it into the next era? Las Vegas Raiders’ president Sandra Douglass Morgan took the helm amid a front office scandal and a team new to the desert. Morgan talks about prioritizing customers over all else, taking risks at the beginning of a new venture, and why to bet on yourself from the moment you apply for a job. See P...

Mastering the hybrid workplace, w/author Priya Parker 06.10.2022

Hybrid, remote, in-person, a little bit of everything? Work has transformed into a giant experiment. Priya Parker, expert facilitator and author of The Art of Gathering: How We Meet and Why It Matters, shares her advice on how to manage the new hybrid workplace. Where to start? Focus first, she suggests, on making your meetings better. See Privacy Policy at https://art19.com/privacy and California...

How Covid lessons get tested by inflation, w/restauranteur Danny Meyer 29.09.2022

After slashing his NYC restaurant team from 2,400 people to just 45 in the teeth of the pandemic, Danny Meyer has rebuilt Union Square Hospitality Group back to its former size. But in his fifth appearance on Rapid Response since Covid struck, Danny says he isn’t yet triumphant. With inflation creating fresh challenges even at Shake Shack, Danny shares lessons on the good and bad of leading throug...

Flipping your strategy in a volatile market, w/Zillow president Susan Daimler 22.09.2022

When markets are in turmoil, you can’t rely on business as usual, but that doesn’t mean you should panic. As the housing climate has turned volatile, rest estate marketplace Zillow has been forced to rethink some priorities, while doubling down on others. Zillow president Susan Daimler talks about the importance of a strategy focused on the future, despite layoffs and pullbacks, and how maintainin...

Charging toward a clean energy future, w/EVgo CEO Cathy Zoi 15.09.2022

Partnerships can be the secret weapon to rocketing your company to the next level. That’s what Cathy Zoi discovered when she became the CEO of charging station network, EVgo. Whether it be partnering with grocery and department stores, or aligning with the Tesla customer-base, targeting allies and collaborators are a crucial catalyst for how EVgo has grown to become the nation’s largest public EV...

How we served 150 million meals in Ukraine, w/José Andrés of World Central Kitchen 08.09.2022

Too many businesses and organizations spend time planning and not enough in action, especially in times of emergency. José Andrés, world-famous chef and founder of the nonprofit World Central Kitchen, proves the value of fast action through his work, including his recent time in Ukraine serving over 150 million meals. José thinks businesses should flatten their power structure and treat food as a...

Holding business accountable from Meta to McDonald’s, w/Color of Change president Rashad Robinson 01.09.2022

When it comes to racial justice, many companies and organizations haven't matched their reality to their words. Rashad Robinson, the president of Color of Change, the largest online racial justice organization in the U.S., is holding major corporations accountable. Hear Rashad talk through the difficulties of changing systems from Hollywood, Silicon Valley, to Washington DC, getting help from Pres...

Amazon’s plan to be big, green, and beloved, w/AWS CEO Adam Selipsky 25.08.2022

Amazon wants to get bigger, but with that scale comes great responsibility. So says Adam Selipsky, CEO of Amazon Web Services, the most profitable and fastest growing part of the tech giant. Selipsky, who also oversees Amazon’s climate change efforts, points to two additions to the company’s vaunted “Leadership Principles” as evidence of Amazon’s commitment. Arguing that AWS is still in early days...

Playing offense in adversity, w/Target CEO Brian Cornell 11.08.2022

The fallout from the pandemic is proving to be as challenging for business leaders to navigate as the pandemic’s onset. Target’s CEO Brian Cornell had to make difficult decisions in the second quarter of this year to manage an unexpected surplus of goods and home technology. He shares his most recent learnings, as well as lessons for handling skepticism, the need for agility, and why mental wellne...

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