Ranchonomics

In this episode of Ranchonomics Stories, John Haskell sits down with Josh Lucas to share the story of building a ranching business from the ground up in Vermont. Starting with rented land, a side job, and a willingness to pursue every opportunity that generated cash flow, Josh reflects on the early years of hauling livestock, leasing overlooked pastures, and steadily growing his operation one deci...

Many producers think of cover crops as an added expense, but what if they could become a profitable enterprise? In part one of a two-part conversation, John Haskell sits down with Amos Troester to explore how integrating livestock with cover crops and annual forages can unlock new revenue streams while improving soil health and reducing input costs. Amos shares how his first-generation farming ope...

In this episode of Ranchonomics Stories, John Haskell sits down with Ben Habig to share the unconventional path that led him from a rented duplex and a small herd of goats to building a prescribed grazing business in Montana. Along the way, Ben navigated multiple pivots, including growing and selling a goat enterprise, moving more than 1,500 miles across the country, working as an employee to gain...

Burnout, stress, and mental health are not topics often discussed in ranching, but they affect nearly every producer at some point. In this episode, John Haskell sits down with Vermont rancher Josh Lucas to discuss the realities of balancing business ownership, family responsibilities, and the pressures that come with building a ranch. Josh shares his personal experience with burnout, a panic atta...

In this episode of Ranchonomics Stories, John Haskell and Wally Olson sit down with Roger and Betsy Indreland to share the story of building a ranching operation over nearly five decades. Starting with just 13 bred heifers in 1977, Roger pursued a lifelong dream of ranching, gradually growing the business through persistence, continuous learning, and a willingness to embrace new opportunities. Alo...

Record cattle prices can create just as many challenges as opportunities. In this episode, John Haskell and Wally Olson discuss why producers should stop focusing on headline prices and start paying attention to the relationships within the market. Whether you're in the stocker business or the cow-calf sector, profitability comes from understanding value, costs, and margin, not from chasing the hi...

In this episode of Ranchonomics Stories, John Haskell sits down with Steve and Sarah Hisel to share their journey of building a ranching business from scratch. Without inheriting a family operation, they navigated a series of unexpected turns, difficult decisions, and calculated risks to create opportunities for themselves and their growing family. Along the way, they discuss the mindset shifts, e...

In this episode, John Haskell and Wally Olson sit down with longtime West Texas rancher Joel Ham to discuss the management principles that have transformed the way he thinks about ranching, grazing, and profitability. Drawing on decades of experience and mentorship from leaders such as Bud Williams, Joel explains why the land, not the animal, must be viewed as the true unit of production. The conv...

In the first episode of the new Ranchonomics Storytelling series, host John Haskell sits down with Dave and Carol Perry to share how they built a ranching operation from humble beginnings through decades of hard work, financial discipline, and persistence. Starting with just 10 cows and very little capital, the Perrys discuss the sacrifices, setbacks, and unconventional decisions that allowed them...

Invasive weeds can quietly reduce carrying capacity and create long-term management challenges across a ranch. In this episode, John Haskell sits down with Ben Habig to discuss how prescribed grazing with goats and sheep can provide a biological alternative to chemical weed control. Using species like leafy spurge and houndstongue as examples, Ben explains how targeted grazing can reduce weed pres...

In this special 100th episode of Ranchonomics, host John Haskell sits down with longtime cattleman and investor Wally Olson to reflect on the life and legacy of their close friend, Bob Metzger. Through stories about business deals, investing, cattle trading, and friendship, the conversation explores what Bob taught us; the principles he lived by, including disciplined money management, delayed gra...

What separates two ranches with the exact same land, cattle, and infrastructure from having completely different outcomes? In this episode, host John Haskell explores the idea that the most valuable asset in any operation is not the ranch itself, but the knowledge, stewardship, and decision-making behind it. Using examples from learning curves, investing, grazing management, and succession, he exp...

What happens when better grazing management changes not only your ranch, but the entire ecosystem around it? In this episode, John Haskell sits down with Roger and Betsy Indreland to discuss how a shift in thinking around soil health, recovery, and grazing management transformed their operation. What began as skepticism after hearing regenerative grazing concepts eventually became a complete rethi...

Every ranch will face the unexpected. The question is not if, but when. In this episode, John Haskell sits down with Dallas Mount to discuss how ranchers can better prepare for uncertainty, manage risk, and build operations that withstand shocks without falling apart. From droughts to market swings to personal challenges, the conversation focuses on building resilience into the business before pro...

Delegation sounds simple, but for most ranchers, it is one of the hardest skills to implement. In this episode, John Haskell sits down with Ranch Right HR Advisor Emilie Hopson to break down why leaders struggle to let go of control and how that limitation can cap the growth of the entire business. They discuss how the real goal of delegation is not to make life easier immediately, but to build lo...

Most ranches don’t have too many meetings. They have the wrong ones. In this episode, host John Haskell breaks down the difference between working in the business (WITB) and working on the business (WOTB), and why both are essential to running an efficient and profitable operation. From daily check-ins to long-term strategic planning, he outlines a practical meeting framework designed to improve c...

What does financial freedom actually look like in a ranching life, and is it possible without sacrificing time with your family? In this episode, John Haskell welcomes back Crockett Carothers to explore the relationship between money, time, and freedom, and how ranchers can begin thinking differently about income, scalability, and opportunity. Crockett shares how his desire to provide more for his...

What if the biggest opportunity in ranching isn’t working harder, but thinking differently? In this episode, John Haskell sits down with Crockett Carothers to explore how adopting an entrepreneurial mindset can fundamentally change the trajectory of a ranching operation and the people behind it. Crockett shares his journey from a traditional cowboy lifestyle to becoming deeply immersed in business...

What does it actually take to transform a ranching operation, not just incrementally, but fundamentally? In this episode, John Haskell sits down with Ryan Noble to walk through the key decisions that reshaped Noble Ranch, from its early days of financial pressure to a high-performing, flexible business built on intentional management. Ryan shares the pivotal moments that drove change, including le...

Record cattle prices have created strong profits across the industry, but how much of that success is actually driven by good management versus simple market inflation? In this episode, John Haskell sits down with Ryan Noble and Wally Olson to break down the critical difference between inflation, deflation, appreciation, and depreciation, and why confusing these forces can lead to costly missteps,...

Debt is one of the most powerful and misunderstood tools in agriculture. In this solo episode, host John Haskell explains how ranchers and farmers should think about debt not as inherently good or bad, but in relation to the asset it finances and the cash flow it generates. He walks through why matching the term of a loan to the life of the asset is critical and how properly structured debt can su...

As a business grows, the risks change. What works when you are selling small amounts to many customers may not work when your operation begins moving larger volumes and dealing with much bigger invoices. In this episode, John Haskell sits down with returning guest Tyler Dawley to talk about how growth in Tyler’s pasture-raised chicken business has introduced new financial risks. Tyler shares lesso...

In this episode, John Haskell sits down with Wally Olson to revisit the classic inventory triangle of money, feed or grass, and livestock, and expand it into a five-part system by adding time and people. Together, they discuss why these two additions matter and how thinking in terms of a full inventory framework can improve flexibility, risk management, and profitability. From maintaining cash res...

In this solo episode, host John Haskell breaks down what he calls the five pillars of business and explains why operational excellence alone will not create a successful ranch. While many producers pride themselves on growing grass, managing cattle, and producing a quality product, John argues that operations are only one piece of a much larger system. He walks through marketing and sales, finance...

In this episode, John Haskell welcomes back Joseph Gardiner to talk about how curiosity turned into a company. Joseph shares the story behind launching Covers & Co, what problem he saw in the marketplace, and how he moved from idea to action while still managing the demands of his farming operation. The conversation walks through the realities of starting something from scratch, including test...