Raising Your Business: For Moms Growing Their Business and Raising Their Family

So this episode is a little different. I'm currently very pregnant, less than a week from my due date, sitting in my office telling you the real behind the scenes of how and why I built the CEO Mom Collective the way I did. Not the trendy way. Not the "everyone else is doing it this way" way. The way that actually works for my life right now, with a house full of kids and a business...

Okay so real talk... things in the online space feel WEIRD right now, right? One minute you're hearing "nothing's working anymore" and the next someone's making a million bucks in 72 minutes flat. (Yap Challengers, unite!) So which is it?? This week I'm pulling back the curtain on a training I ran a couple weeks ago (yep, this is a replay, and yes I'm sharing it...

The Backstreet Boys are everywhere. The Jonas Brothers brought out Jesse McCartney, JoJo, and Demi Lovato on tour. Hilary Duff is back. And grown adults with mortgages and probably some form of joint pain are screaming like it's 2006 in Claire's. Clearly, as a marketer, I couldn't just sit back and enjoy -- I had to figure out why it was working. And what I found is a marketing mech...

You don't need perfect conditions to make sales. You just need the right plan. Easier said than done, I know. But hear me out. Six weeks ago I was 27 weeks pregnant and coming off a long season of pulling way back on selling. And I decided it was time to get back into motion — not because everything was calm and perfect, but because I know something about sales that took me years to learn. Th...

Have you ever looked at your business and thought "I need a whole new offer, a whole new funnel, a whole new strategy" — when actually, you just need a smarter entry point? Yeah. Been there. Built a better funnel instead. In this episode, I'm pulling back the curtain on one of my favorite business wins: how a $27 workshop led to over $100K in backend sales — including an $18K VIP cl...

Every May, the panic hits. The kids' school schedule is imploding, your calendar looks like a snack list exploded on it, and suddenly you're realizing... oh. Summer is in like three weeks. And if you're anything like most mom entrepreneurs, your "summer business plan" is basically: vibe and hope. Which — girl, same energy but not a strategy. This episode is the wake-up cal...

You did everything right. You emailed, you pre-sold, you showed up all week long. Day 6 of your launch: two sales. Sound familiar? Before you blame your offer, rewrite your sales page, or spiral into "maybe nobody actually wants this" — I want to share something that came up on our final CEO Mom Mastermind call that made me feel both extremely validated and also super excited to share wi...

Okay real talk — slow sales seasons are THE WORST. You're doing the thing, you're showing up, you have a great offer, and yet... crickets. And then your brain starts spiraling into "maybe I need a new niche" or "maybe I should launch something else" or "maybe I'm just not cut out for this." Stop. Just stop right there. I've been in that exact place...

Okay, I'm baaaaack! And before we get into it — yes, I know it's been a while. My last episode was February 10th. I came out of first trimester ready to go, launched the CMA Accelerator, and then on March 1st Israel and the US went to war with Iran. Schools shut down. My six kids were home for six weeks straight. We had sirens multiple times a day and multiple times a night, and every si...

You've heard it a million times: "Sell the destination, not the airplane." Don't confuse people with your process—they just want the result. I'm calling BS. Because in 2026, when everyone's using the same AI prompts and sounding exactly alike? Your unique PROCESS is literally the only thing that makes you different. It's your moat. Your AI-proof competitive advan...

Most business planning assumes consistent capacity, predictable childcare, and steady energy. That's not mom life—and it never will be. I'm currently pregnant with baby #7, dealing with first trimester brain fog, and planning my most strategic year yet. How? I'm not planning for an ideal fantasy world. I'm planning for REALITY—sick kids, holidays, maternity leave, and the capac...

If you crawled across the December finish line feeling like you just ran a marathon after the holidays—or if your launches and offers have been feeling heavier and conversions are down—we need to talk. The truth is, what worked even a couple years ago isn't working anymore. The market has shifted. Buyers are more cautious, the content treadmill feels exhausting, and honestly? It's okay i...

Black Friday 2025 was... interesting. Some people crushed it. Others had their quietest year in ages. And if you're somewhere in between trying to figure out what just happened...this episode is for you. I'm breaking down exactly what's selling right now, what people experienced from both sides of Black Friday this year, and why specificity and human connection are the only things c...

What if I told you that you could launch your first leveraged offer, make over $11K, and still show up for your kids' Christmas parties without breaking a sweat? My client Katherine did exactly that—and she did it in December while being fully present for her five kids. No complicated challenge funnels. No showing up on camera every single day. Just a simple, stripped-back launch process that...

In this episode, I'm taking you back to November 2019—when I was pregnant, exhausted, and racing against the clock to launch a funnel by the last Friday of the month. Spoiler: that Friday was Black Friday, and I had no idea what I was doing. But in that one week, I made $4,000 from a tiny email list and a simple low-ticket offer. This story isn't just about making money during the busies...

We made it to 100 episodes! Cue the confetti and nursing-baby-in-lap dance party 🎉 For this very special episode, I handed the mic over to ChatGPT (okay, technically just a list of questions it came up with) and let it interview ME. And yes, it was as fun and chaotic as it sounds. I answered everything from my morning routine (spoiler: it involves gratitude and coffee with frothy milk) to my bigg...

Have you ever hit that point in your business where you’re making pretty good money—maybe consistently hitting $8K, $10K months—but you feel completely maxed out? You can’t take on another client without losing your mind, but you’re not quite at the income goal you want either? We get it. You’re stuck at what I call the $10K to $20K ceiling—that specific revenue plateau where you’re making good mo...

Back when I was selling done-for-you funnels, ads, and launch plans, I could close a client in my sleep. Discovery calls were a breeze: I'd walk them through my strategy, they’d say yes, and we’d get started. But when I pivoted to coaching? Crickets. Even with a dozen free calls and solid experience, I couldn’t sell a single coaching package. It was infuriating. If you’ve ever felt that way,...

I see this ALL the time: moms telling me they want to scale—but when we dig into it? They actually need to grow first. In this episode, I’m breaking down the difference between growth and scaling (they’re not the same, mama!), and giving you a super clear way to figure out where YOU are right now so you can stop spinning in circles and start moving forward strategically. We’ll talk about what it r...

Ever feel like you’re doing everything right... but it’s still not working as well as it should be? You’re creating content, showing up online, promoting your offers… but sales feel slow, growth is stalling, and you can’t figure out what the heck is actually going wrong. If that’s you right now, this episode is gonna be your wake-up call (and roadmap). I’m breaking down the FIVE biggest business b...

Ever sit down to work and feel completely paralyzed by your endless project list? You know the feeling...you've got half-finished funnels, course ideas bouncing around your brain, client work piling up, and that nagging voice asking "What should I actually be focusing on right now?" In this episode, I walk you through the exact framework I used with my mastermind client Katherine to...

If you're crawling out of summer feeling tired, behind, or wondering if you even still like your business, this episode is for you! Every single August, I somehow convince myself that I'm going to get so much done while the kids are home. Then reality hits - kids are home 24/7, capacity plummets, and that perfectly planned summer productivity goes out the window. This year was particular...

Everyone thinks Q4 strategy starts with planning your Black Friday sale in October. But here's what I learned: the businesses that actually win during Black Friday and the holidays? They started setting up that success back in September. In this special episode, I'm giving you the recording of my live training where I break down my proven Q4 strategy that I used to make $50K in just 60 d...

What if your business could keep making money — even when you’re on the floor playing with your kids? That’s not just a pipe dream, mama. It’s absolutely possible… but only if you stop trying to automate confusion . In this episode, I’m breaking down the real first step to building a business that runs without you — and it’s not funnels, ads, or a shiny new course. We’re talking about your signatu...

Feeling like your year didn’t exactly go as planned? Maybe you’re wondering if it’s even possible to turn things around before the year ends. I get it—this year has thrown me more curveballs than I can count. But here’s what I want you to know: the year is NOT over. You’re not behind. You’re just getting warmed up. In this episode, I’m sharing why Q4 is the best season for business growth, even if...