Raising Unicorns: A Harmon Brothers Podcast

In today’s episode, we take a dip into the psychology of a good offer. Sometimes it’s more than what you sell—it’s how you sell it. Learn how to inspire your customers to buy right now with urgency, scarcity, status, transformation, and above all, honesty. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—f...

In today’s episode you’ll hear from our extremely talented editors who perfect the video ads you know and love, including our most recent collab with Kodiak Cakes. After production, these awesome folks put their nose to the keyboard and perfect the timing, special effects, graphics, etc. If you’re making DIY ads, you’ll find a lot of value in the insight they have to offer. If Harmon Brothers grab...

In today’s episode we break down our marketing journey for crowdfunding projects like the Tuttle Twins TV Show, Angel Studio’s Platform, Wingfeather Series, etc. to collectively raise $30M. For anyone marketing an investment opportunity, you’ll definitely want to tune in. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriou...

In today’s episode, our top ad buyers will help you save your marketing budget with some easy remarketing tools—even without the yummy and informative cookies we love so much. With the right email strategy, you can still work in the touchpoints you need to rack up your sales. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Se...

In today’s episode, you’ll learn the best practices of testing your business from the eight-time successful startup founder, Scott Brown. Whether you’re an exploring entrepreneur in a brick mortar shop or online, testing your business can save you tons of time and money down the road. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video co...

In today’s episode, we show you how to convert your ads on Facebook to other social platforms. Facebook is user friendly, and a great way to test your messaging and find what works—so we’re not saying you should jump ship. But chances are you can grow your reach, audience, and conversions by diversifying your video ads. If Harmon Brothers grabbed your interest, we’re offering a free online course...

In today’s episode, we explore the cold, hard stats of video ads. Once you’re convinced to step up your video ad game, you’ll learn how to get the best value out of your video ads, different ways to optimize videos in general, and how to start preparing for a future ahead of video—and yes, that could mean the metaverse. If Harmon Brothers grabbed your interest, we’re offering a free online course...

In today’s episode, we dive into our past campaign with Purple Mattress, what you can learn from their incredible success, and why objective measurements can help with your sales. You’ll get a sneak peek into our messaging process, and how we create product demos that prove our clients are undeniably the best option. If Harmon Brothers grabbed your interest, make sure to check out our website at h...

In today’s episode of Raising Unicorns, we breakdown 3 pivotal improvements you can make in your offer to bump up your Average Order Value—and get the biggest bang out of your ad-spend buck. Find out how to optimize your package bundle, price your shipping, and actually win that upsell. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com. And if you w...

In today’s episode we go over the benefits of truth in comedy and truth in marketing. We recommend different strategies for gaining credibility and trust from your customers. You’ll hear from our creative directors that know better than anyone, Ryan Powell and Kaitlin Snow. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com Don’t forget to like, subs...

This week our marketing experts break down the process of planning a year's worth of video strategy in just one day. We’ll guide you through testing your messaging, and creating your video ads for prime optimization, so you can overcome your procrastination! You can find links to reach the Harmon Brothers below. Get in touch with us if you’d like any help strategizing your video ads next year or c...

This week we share the best practices for choosing your brand name (or rebranding your business). We used this process to help name Purple Mattress and Angel Studios. Ideally you want to pick a name that has as few red flags as possible and resonates with your audience. Check out this episode and we’ll show you how to do it. You can find links to reach the Harmon Brothers below. Get in touch with...

This week we tackle one of the biggest controversies of corporate life: should employees work from home, the office, or both? Our Marketing Director, Brett Crockett, and Creative Director, Ryan Powell weigh in and offer some hands-on tips to focusing up and boosting that productivity no matter where or when you’re working. You can find links to reach the Harmon Brothers below. Get in touch with us...

This week our Client Success team goes over the 9 ways you can build towards satisfying and profitable results with your marketing agency, or marketing team. These tips will save you a lot of time, headaches, and could make you a lot more money than you think. You can find links to reach the Harmon Brothers below. Get in touch with us if you want help preparing content for the biggest quarter of t...

This week you learn how to start preparing for Black Friday with our top ad buyers, Tom Broschinsky and Britt Ellsworth. We know Black Friday and Cyber Monday seem far away, but trust us, you’ll see the most profitable results if you follow our advice and start cranking on your audience giveaways, email list, and creative content today. Play your cards right, and this November you could be rolling...

This week our Marketing Director, Brett Crocket and Chief Creative Officer, Shane Rickard get down to business. Together they talk about when you should put your blood sweat and tears behind your funnel or your ad—especially in this post-iOS 14 world. They also give great insights on how to streamline your offer, cater to different social platforms, and more. You can find links to reach the Harmon...

This week you’ll hear about why split testing is a poor man’s message testing, and how you can use message testing to build passionate fans of your brand, like it has for Owlet, Freshly Picked, and more. This info is coming straight from our Chief Strategist at Harmon Brothers Consulting. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning y...

This week you’ll hear from the OG Harmon Brother crew. Together they discuss the different business building innovations that were necessary for The Chosen, VidAngel, Drybar, and Angel Studios to become so overwhelmingly successful. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your inte...

This week you’ll hear from our CEO Benton Crane, Theron Harmon, and Brett Crockett. Together they talk about how a lower ROI isn’t always a bad thing, holistic advice for companies struggling post iOS 14, and how to optimize your funnel for success—even with abysmal customer acquisition costs. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turn...

This week you’ll hear from our CEO Benton Crane and Will Young, Founder of Sana Benefits. Together they talk about how to juggle your business, your investors and your customers as you start your path to becoming a unicorn. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around. If Harmon Brothers grabbed your interest, mak...

This week you’ll hear from two of our expert ad buyers with experience managing anywhere from thousands to to millions of dollars in ad spend. They give you actionable changes you can make today to help you escape the death spiral set off by iOS 14. They’re out in the field, with all the tips to the higher conversion rates you’ve been hoping for. You can find links to reach the Harmon Brothers bel...

This week you’ll hear from Daniel Harmon and our Head Writer, Zach Atherton. Together they discuss how to generate funny content, why hiring comedians is so important, and the reason writing breaks are so important. Down below you can find links to reach the world class Harmon Brothers Writers Room, where we deliver funny, sales-driven ad scripts without the big production price tag. If Harmon Bro...

This week you’ll hear from the two copywriting experts and creative directors, Zach Atherton and Brandon Cummings. Together they discuss the Harmon Brothers’ secret sauce: our writing retreats. They give you all the ingredients you need to get a top-notch video ad script in 2 days. You can find links to reach the Harmon Brothers below—and a link to our online HBU Course that teaches you exactly ho...

This week Benton Crane talks with the current CEO of VidAngel, Bill Aho. Together they discuss VidAngel’s growth and success even after being sued, how to show your customers you care about them, and the benefits of employee benefits. You can find links to reach Bill Aho below. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com Don’t forget to like,...