Raising Unicorns: A Harmon Brothers Podcast

We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them millions. You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrother...

Hey Everyone! Surprise! Last week you reached the season’s 50th episode of Raising Unicorns—that’s 50 episodes where we’ve dropped more marketing gems than a unicorn on laxatives, and it’s time to give those marketing bowels a short break. But don’t fret, because the good news is—we’re whipping up a new season that will keep you laughing free and easy, no laxatives needed. This your chance to go b...

In this episode, we dive into the world of ad account optimization and organization. We talk with Tom Broschinsky, one of our ad buyers, who shares invaluable insights on the importance of a quality account structure and keeping it simple. Discover how a well-structured account can enhance targeting, provide a clear overview of your campaigns, and positively impact your ad spend effectiveness. Mak...

Hear Brett talk about in this shorter episode tips and tricks for dealing with comments on a video ad release! Make sure to comment whether you like the new format or not!! HarmonBrothers.com

In today’s episode, it’s true, iOS 14.5 privacy changes left adbuyers feeling like it was the dark ages. But data driven decisions are still possible, you just have to work a little harder. Here’s how our top notch adbuyer uses different metrics to test different marketing strategies. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the nex...

In today’s episode, there is no “one size fits all” video ad. So here are some strategies to decide what stage your business is in, and where you should focus your marketing efforts on the spectrum of Direct sales to heavy branding. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/ho...

In today’s episode, Harmon Brothers has never relied purely on a video ad before a launch. Every big hit like Fiberfix, Kodiak Cakes, Purple, and Skull Shaver had the support of a strong offer, landing page, upsell, and more. Learn how you can build your own marketing powerhouse before you launch. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see y...

In this episode, the Shane Rickard and Jake Christensen discuss their use of artificial intelligence in their creative workflows. They reveal how they experiment with AI to generate hook ideas and ad concepts for their clients. They also talk the limitations of using AI in business. https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.t...

In today’s episode, we don’t randomly assign a creative team to our clients. We assess the different personality types, comedy style, working schedules, and more—hopefully to create a perfect match. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram...

In today’s episode, nothing hurts more than when you’ve invested time and money into a visual part of your ad that doesn’t work. The best way to prevent that from happening is what we call an “animatic.” We would tell you what it is right now, but then you might not listen to the episode. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the...

In today’s episode, if you want to create an attention grabbing video ad without blowing your budget, you need a wickedly talented producer. Learn what it takes to create a successful ad in pre-production before the ad gets filmed. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/hom...

In today’s episode, deciding the length of your video ads is tricky business, and the wrong choice can bite you in the butt. Learn which ad lengths tend to work best depending on the funnel placement, which platform you use, and how nuanced the explanation of your product/service is. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next...

In today’s episode, some of our favorite movies follow the Hero’s Journey. Star Wars, Harry Potter, Spider Man, Lord of the Rings—the Danny Devito version of Hercules. And your favorite video ads do too. Learn how to show your customers the happy ending they deserve in your next ad. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next...

In today’s episode, hear from some of the incredibly talented women on our team talk through their experience in male-dominated workplaces, and some good practices to creating a healthy work space for everyone. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://w...

In today’s episode, find out why you remember some Super Bowl ads but forgot about the others. Our creative directors review their favorite ads, why they were so successful, and decide whether or not they were worth millions and millions of dollars. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harm...

In today’s episode, you’ll learn some easy tactics to create short form content for Tik Tok. If Scrub Daddy can do it, so can you. Plus, you’ll hear some cool updates about Dry Bar Unscripted, the sister comedy channel to Dry Bar Comedy. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.c...

In today’s episode, you’ll learn how graphic design can make your video ads pop! There are distracting graphics, and enhancing graphics. Our graphics design guy, Gibson, will walk you through the things you should add in your next ad campaign. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrot...

In today’s episode, robots may not have brains, but that won’t stop them from leveling up your copywriting. Learn how to streamline your ads with Chat GBT.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) http...

In today’s episode, you’ll hear about our tried and tested approach to capturing your ad viewer’s attention in less than a second. To create killer hooks in your video ads, you don’t need a huge budget, but you might have to question your gut. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrot...

In today’s episode, you’ll learn how to diversify your ads, and what type of ad your company should lean into, depending on your business’s marketing budget, stage of growth and overarching goals for your ad campaign. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) ht...

In today’s episode, our insanely talented Creative Directors open the curtains on how Harmon Brothers has narrowly missed some bad video ad decisions: We are obsessed with getting creative feedback the right way. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https:/...

Ho ho ho and merry podcast-mas to all. We’re excited to celebrate a year of Raising Unicorns episodes. Thank all of you incredible listeners who made that possible. Hopefully you’ve learned a thing or two and scored a big enough revenue to make your holiday dreams come true, like a new car, or a pet reindeer you use as a car. We’re taking a break this week on December 26, so you can relax and wear...

In today’s episode, we rank our top episodes of the year and brush up on the most valuable lessons we share with you. You can’t afford to miss out on some of these killer marketing practices. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/ha...

In today’s episode, our creative directors open up about how they create creative ad content, all the way down to receiving harsh feedback, watching Scorsese films, and finding the right creative environment that works for you. Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one. Harmon Brothers: https://harmonbrothers.com/home (W...

In today’s episode, you’ll hear from our insanely talented Visual Effects Supervisor. Whether you want to remove some mics from your video ads, or create a talking dog, he gives you some hot tips that make VFX more accessible. If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check...