Raising a Business Podcast

In a world of instant-content and new trends around technology and marketing - we discuss why human connection still wins. Afton Brazzoni, writer and marketer, is our special guest in this episode. She shares her thoughts on marketing trends and what we can learn from doubling down on building connection with people. 

AI talk is everywhere, but what does that mean for your brand. Branding and marketing can be filled in by AI is it wrecking your brand? Listen to this episode to hear more about way AI logo and content might be a bad idea.

If you are considering your next website evolution or jumping in for the first time this episode is for you. We go through the most frequently asked questions we receive about websites. What to consider, think about and prioritize. Do you agree with our questions or do you have more? 

We both played team sports growing up and into our twenties and we share how those ideas have translated to business.  “Hard work beats talent, unless talent works.” Leading, motivation and endurance all come into play. How as sports played a role in your career success or maybe it hasn’t. Share your thoughts with us and have a listen. 

Ten Years, Two Minds, One Goal - a decade of heart and hustle. In this episode we talk about our 10-year business anniversary and discuss some of the things we’ve learnt along the way. Making it a decade running company isn’t easy – we don’t sugar coat what it took to make it happen. Sharing ideas and lessons so that it might be helpful to your business journey in small ways. 

If you are new business owner you know that being an entrepreneurs isn’t a cake walk but it can be so rewarding. In this episode we talk about a few different tips for new small business entrepreneurs and things we learnt along the way. What are your best tips for other business owners? We would love to hear from you. 

Digital advertising – one of the things that might occupy an entrepreneur’s mind more than it should. Are you looking for some Effective Digital Advertising Strategies for Small Businesses, if so check out this episode. We go through helpful concepts and examples of how you can make it happen and have a better plan.

Welcome to a fresh episode of 'Back in Action: Rekindling Your Hustle.' As the seasons shift, it's the perfect moment to re-evaluate your routines, refine your goals, and set your sights on the final two months of the year, looking towards the new year.   Join us as we unpack practical advice to rekindle your motivation and productivity, helping you make the most of this season of c...

This is a good one! Don’t skip this one. We talk about the traditional for 4 Ps of marketing and our thoughts around how to create exciting marketing for your business. Crafting stories for your business is such an amazing way to get started. Listen to hear our thoughts, we go deep! Think Small https://en.wikipedia.org/wiki/Think_Small Ugly ad https://www.etsy.com/ca/listing/199206409/vw-beetle-ca...

Once you make it past the first few years of business how do you keep it exciting and successful for the years ahead? In this episode we share some thoughts on giving your business the best shot at longevity and continued success. 

In this episode we talk about how to create memorable web experiences. Knowing what makes people tick, how your website can engage with them is critical. Experience based branding is what we are all seeking and we go through four things that can help create those memorable websites. What ideas do you have to add to this topic? 

In this episode we talk about our dog, Blue, passing away and what pets mean to us all in our business life. When we can work, live and build a business with our pets around us there are many benefits to living this way.  Blue was our sidekick in all things in our life and we will miss her, always. 

In this episode we talk about 7 website mistakes we commonly see people make and how to avoid them. Next time you are updating or revamping your website make sure you avoid these 7 things and put them into action for your business so that you can create the best possible experience for potential customers on your website.

In this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding others. Don’t waste another day wondering where all of this information is. Let us help you get started.

In this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-crafted brand will allow you to connect with your customer and your community in a way you might not have thought about before. 

In this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn that into a money-making persona that will help you make decisions for your marketing. Taking the time to get this step right will save you advertising money and make you more in the long run.

In this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It’s a learned skill just like anything else and we wanted to share our thoughts on leadership and culture building.

In this episode we share one idea to set your business apart – develop your value proposition.  Also known as a unique selling proposition this episode will walk you through how to dig into yours further, what to consider and an example of a company that is doing it right. What is your value proposition? 

In this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it’s nice to have a few things narrowed down for what might work best. 

In this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is what will set you up for growth and being found when and where you need to be. Listen and let us know which bucket you would like more information on and we will dig deeper into that on a later episode....

In this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article for your reference to learn more or see a summary of the tips.  Read more

In this episode we talk about what’s in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.

In this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business. 

In this episode of Raising a Business we dig into Brand Styleguides: what it is, why you need one and how to enhance yours if you have one or not. 

In this episode of Raising a Business, we talk about 7 great ways to make your website run faster. Simple things that will make a world of difference to your ranking and user experience.