Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

Today, we're diving into the nitty-gritty of optimizing your LinkedIn profile to turn content into consistent inquiries—without the hassle of daily posting. I’m Louise Brogan, and I’m here to help you discover all the strategic spots on your LinkedIn profile where you can place clickable links that guide potential clients straight to you. From your banner image to the about section and even your e...

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material. After realizing that my diverse posts about travel and speaking were confusing the algorith...

This week's episode is a little different — consider it your personal invitation to something exciting happening next week. I'm recording this from a hotel room in Lisbon, Portugal, where I can see the sea from my window. I flew in after delivering a three-hour workshop in Belfast, hopped on a bus to Dublin Airport, and arrived last night. Today a conference begins, and tomorrow I'm speaking about...

What is happening with LinkedIn - new updates on booking consultations directly, how the AI reads the meaning of your content, ChatGPT integrating into spreadsheets and tracking your AI referrals! All the new stuff happening this week... What we cover: 🔵 LinkedIn Advice Sessions — LinkedIn now lets Premium Business subscribers offer paid one-to-one video consultations directly from their profile....

Using AI on LinkedIn to write generic sloppy posts is the biggest waste of your time. Rather than churning out posts that sound like everyone else, I want you to leverage AI like it is a contractor in your team doing the admin and operations while you get to retain your original voice and show up online, while saving time and energy! In today's podcast, I share how best to start including AI as a...

What's the real engine behind turning online visibility into paying clients? According to email marketing expert Minal Patel, it's not your social media following — it's your email list. In this episode, LinkedIn expert Louise Brogan sits down with Minal for a wide-ranging, practical conversation about everything email marketing: how to build a list from scratch, how often to send, single vs. doub...

We’re diving deep into the art of LinkedIn engagement, and if your posts aren’t getting the traction you hoped for, we’ve got the scoop on why. The fastest-growing accounts aren’t just churning out content; they’re investing time in conversations. I share a simple yet effective routine that blends your posting strategy with genuine networking—just 15 minutes a day can transform your LinkedIn prese...

Louise Brogan is joined by Luke Sherran, owner of digital marketing agency Falcon Digital, to make the case that YouTube is no longer optional for B2B businesses. With over a billion views across his channels, Luke breaks down why most B2B companies are using YouTube wrong — creating bottom-of-funnel content when they actually need awareness — and what to do instead. They cover how to turn viewers...

Today's conversation is all about the thrilling intersection of AI and entrepreneurship, featuring the dynamic Mike Russell, a prominent voice in the B2B space. We delve into the rapid evolution of AI tools and how they can empower business owners to optimize their operations, making complex tasks simpler and more efficient. Mike shares his insights on using AI effectively, including how to avoid...

Write your blog, and then repurpose it properly onto LinkedIn. The truth is, it’s not the quality of your content that’s the issue; it’s where you're sharing it. In this episode, we’ll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We’ll delve into the specifics of leveraging LinkedIn's unique platform to amplify you...

We're diving deep into the world of LinkedIn content strategies, focusing on the crucial question: should you be using newsletters, articles, or both to grow your personal or business brand? This episode unpacks the differences between these two formats, highlighting how newsletters can help you build a loyal email list that delivers your insights directly to your audience's inboxes—no algorithm f...

Today's conversation dives deep into the intriguing concept of "lost in distance," especially in relation to LinkedIn and how we communicate our messages online. Fi Marshall and I unpack the surprising reality that many marketers are not measuring their LinkedIn analytics, which leaves them in a state of uncertainty about their effectiveness. We explore how this disconnect can hinder progress and...

Today, we're diving into the nitty-gritty of creating content for LinkedIn, and I've got some solid insights to share. The key takeaway? Content on LinkedIn isn’t about performing; it’s about teaching and starting conversations. If you've ever felt that creating posts is a struggle, you're not alone, and it’s probably because you’re trying to impress rather than connect. Instead of broadcasting to...

This week, we’re diving into the fascinating shift happening in the online course industry, spotlighting Amy Porterfield's recent decision to close her Digital Course Academy. As we unpack this change, we explore how more entrepreneurs are gravitating towards community and accountability rather than solitary course completion. I’ve seen this trend myself in my own business, where I’m focusing more...

Think you don't have time for YouTube? Think again. Jerry Potter, host of Done By Lunch Entrepreneurs, joins me to reveal how established business owners can build a thriving YouTube channel in just 90 minutes per week—and start getting clients within weeks, not years. In this episode, Jerry shares: ✓ Why YouTube is a "high leverage asset" that works for you 24/7 ✓ The Magnetic 8: How to train the...

As we gear up for the new year, it's the perfect time to reflect on our goals and set a clear path for success in 2026. In this episode, I share how critical thinking and personal reflection can transform your approach to business, especially if you're looking to harness the power of LinkedIn. I dive into practical strategies that can help you elevate your online presence and attract leads, whethe...

Nikki Rausch joins me to share her remarkable journey from a shy introvert in a male-dominated sales industry to a dynamic sales expert and coach. We dive into her early experiences, including her first job selling leather goods and how she stumbled into the world of sales. Nikki talks about the transformative power of neuro-linguistic programming and how it helped her find her voice and success i...

The central theme of this podcast episode revolves around the intricate parallels between learning to navigate LinkedIn effectively and mastering the art of driving. I, Louise Brogan, elucidate how individuals often approach LinkedIn with minimal preparation, akin to a novice attempting to drive without proper instruction. Throughout our discourse, I emphasize the significance of establishing a ro...

We're diving into the exciting world of leveraging LinkedIn and video to boost your business visibility. Today, I’m sharing insights from my recent group program, where we’ve been exploring how to make your content work harder for you through my COPE methodology—Create Once, Publish Everywhere. Not only are we talking about the importance of knowing your ideal client, but I’m also sharing real-wor...

The central theme of this podcast episode revolves around the exploration of strategies for leveraging YouTube as a powerful tool for business growth and personal branding. In this discussion, we engage with Justin Brown, a prominent figure in the realm of digital content creation, who elucidates the significance of delivering compelling and evergreen content to attract and retain an audience. Thr...

How AI is Revolutionising Startups & Why Female Founders Get Just 2% of Funding This week on Raise Your Visibility Online, host Louise Brogan sits down with Laura Meyer, former CIO at HarperCollins UK and Turner Broadcasting, now an angel investor championing female founders through Angel Academy. After 27 years in corporate leadership, Laura made the leap to angel investing and hasn't looked...

This podcast episode delves into the critical topic of transforming one's content strategy on LinkedIn from a state of inactivity, often referred to as "crickets," to engaging conversations that foster inquiries and ultimately drive sales. In our discussion, I, Louise Brogan, a LinkedIn expert, share insights gleaned from my recent masterclass, emphasizing the importance of producing content that...

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. W...

Louise Brogan dives deep into the exciting changes happening on LinkedIn with a fresh perspective on how to leverage the platform effectively. The big news? LinkedIn has upgraded its algorithm to a more sophisticated AI model that understands content like a human, meaning old strategies and hacks are now obsolete. This episode emphasizes the shift from keyword stuffing to crafting authentic, engag...

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect. Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech compa...