Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over your content creation to one company for them to take care of the rest? This week on the podcast, I interview repurposing expert, speaker and author Amy Woods.   Amy is the owner of Content 10x, a creative age...

What is LinkedIn live? Does everyone have it? And what’s the difference between LinkedIn live and LinkedIn video?  This week on the podcast, I talk about the importance of creating video content on LinkedIn. This can be done through LinkedIn live – LinkedIn’s live streaming service – or through LinkedIn videos that you can pre-record, edit, and upload onto the platform or record directly on your s...

Do you think your business is too niche for LinkedIn? Do you hold off using the platform because you don’t think it will work for the type of business you run? Time to think again! This week on the podcast, I interview US-based Culinary Brand and Anniversary photographer Amanda Richardson. Amanda helps culinary professionals (and personal private chefs in particular) who want to strategically grow...

Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speak...

How to connect with your ideal audience on LinkedIn, with Amy Grubbs Who are you connected with on LinkedIn? Is your network made of people who you feel you can build relationships with and who understand you and your business? Are you specific enough about who you connect and work with? This week on the podcast, I interview Ottawa-based Amy Grubb. Amy is a commercial lawyer who primarily helps ot...

On this week’s podcast, I interview Amanda Webb of Spider Working. We discuss the ‘Content gremlin’ – the little gremlin that sits on your shoulder and tells you to start creating content and sharing it all over the internet. Amanda works with people who’ve got all those bits and pieces up and running, and I help them put that together into like a sales driven strategy. They know that everything t...

This week on the podcast I get to interview a good friend, Reena Philpot, who 'does' sales in exactly the way I like. Reena works with lots of entrepreneurs, business owners to help them and improve their sales or build their sales teams by working on their strategy. Reena talks about how she sees sales as a way of finding out about companies and businesses. Curiousity helps. We talk about how Ree...

How to connect with people on linkedIn   What are the do’s and don’t s on connecting with people on LinkedIn? Should you accept all connection requests?  How do you decide whether or not to accept someone’s connection request?   I share my thoughts plus those of my network.   To work with Louise visit www.louisebrogan.com/workwithme

LinkedIn is releasing a lot of new features at the moment.  The latest have been Featured section in your personal profile and the Events section.  Featured Section - this sits under your About Summary and can be used to link to your website, events, articles, blog posts and even your latest YouTube video. Events - you can add in-person or virtual events. I wrote about this recently for Social Med...

5 ways to communicate with your audience: 1. Show up for them!   2. Try something new - if you want to learn about starting a podcast , check out the Raise Your Visibility online summit here https://socialbee.teachable.com/p/social-bee-online-summitpass 3. Share on your social media 4. Try going live online 5. Keep sending your newsletter to your email list  

Your Social Selling Index – what is this, and how is it measured? Your Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. It is updated daily. The SSI is a measurement taken by LinkedIn. You can access it at  www.linkedin.com/sales/ssi  and log in to your own account. The S...

Rebecca Oggenfuss teaches entrepreneurs, small business owners, and public figures how to build, manage, and protect their brands. This week on the podcast, we discuss how important it is to look after your brand, how to behave on social media during normal times, as well as during our current crisis. Rebecca invested in a LinkedIn Profile Writing service with me back in October/November and now u...

www.louisebrogan.com

Do you have a LinkedIn profile that is looking a bit sad? When was the last time you posted an update on LinkedIn? Have you EVER posted an update? Don't worry - if you can't answer the above with a positive response, you are not alone. I run a lot of in-person training events in N.Ireland which gives me great opportunities to talk to people about why they aren't using LinkedIn, or why they haven't...

Do you sell online courses? Perhaps you’re running a challenge or offering a free PDF or a webinar to encourage people to sign up for your membership?  Are you interested in finding out how you can replace your existing funnels with ‘conversational selling’ and increase your digital sales? This week on the podcast, I interview Mike Kelly, CTO and Co-Founder of MemberVault, an easy-to-use resource...

Traci Baxley joins me for an on-air coaching call on how to 'jump back in' to LinkedIn following a change of direction with her business.  Traci is a Life Coach for Moms,  supporting women who are chasing the elusive “balance” instead of choosing harmony and grace to guide their lives. Traci helps moms move from fear-based parenting to intentional parenting with radical love using her parenting ph...

Last week, while working with a client on their Linkedin strategy, we had a chat about whether or not LinkedIn Premium was worth investing in..  I currently DO have LinkedIn Premium and have had it for about six months.  I am not sure if I want to keep it o – but I do find it useful to see who has been looking at my profile.   So lets dive into the detail How much does it cost? LinkedIn Premium is...

How do you use LinkedIn for business? Did you know you can have a personal profile and then create a company page even if you are the sole member of your business? Find out why I suggest you have both! IF you would like help creating either your personal profile, or a company page, please reach out for a chat.   Contact me on louise@socialbeeni.com . Subscribe to the podcast for more tips, techniq...

If you are using social media to promote your business, you might get frustrated from time to time.  You think of something wonderful to post online and write it out carefully, checking your spelling and grammar.  Choose a nice photo to go with it and post it.  Away it goes, into the ether.  And you wait to see if anyone will click like.  Or comment.  Or even better, send you a message via messeng...

Ep 114   Using LinkedIn to promote your event with Lean In regional leader Nicola McGuinness   Are you organising an event or a conference? Did you know you can now create ‘events’ and raise awareness about your event on LinkedIn?   This week on the podcast, I interview Nicola McGuinness, who is the Policy Research and Information Project Manager for Inter Trade Ireland and the founder and regiona...

This week, I am closing the doors on my LinkedIn group coaching programme – Level Up Your LinkedIn.  This is for you if you want to use LinkedIn to start attracting your ideal client to reach out to work with you directly.     www.louisebrogan.com   LinkedIn Etiquette   Every social media platform has its own etiquette or expected behaviour.     People go to Facebook to connect with friends and fa...

In this week's episode, I host an on-air coaching call with Sara Kappler to answer her burning questions about using LinkedIn. Sara wanted to know how to leverage her success in the past, to reach more clients, by using testimonials and recommendations on LinkedIn.   We discuss how far back you go in terms of your connections, connecting with people from your corporate past, and networking.  We al...

This week I talk to Alex Curtis of the Lead Engine Podcast.  Alex is an expert on creating leads through paid advertising online - and has niched down to work with businesses in the Financial Services industry.   We discuss how Alex found his niche,  how he helps his clients, and we walk through a great example of how you can use LinkedIn ads to generate leads in your business. You can find out mo...

Geraldine Carter is the host of the Podcast: Epic Business Growth for CPAs – we have a great conversation about how Geraldine can use LinkedIn to connect with her ideal client.   We cover how and why Geraldine should create a LinkedIn company page, and how to create content and posts that attract new customers and raise her profile. We also discuss how Geraldine became an unexpected feature in Set...

While LinkedIn posts and status updates are limited to 1,300 characters, LinkedIn articles can be up to 125,000 characters in length, which gives you more opportunity to showcase your expertise and knowledge. Writing articles is also a great way to start conversations and raise your visibility on the platform. In this week's solo episode, I dive deep into how you write articles for LinkedIn, and w...