Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

How do you know if you are ready to invest in a coach or consultant for LinkedIn? When you are struggling with what to say, how to use LinkedIn and need some accountability and support, maybe it is time to think about hiring a coach. Six benefits to hiring a coach or consultant to help you with your LinkedIn this month?  It is hard trying to figure stuff out on your own You save time by bringing i...

When someone is looking for a coach or consultant to help them with a particular issue, they tend to go with someone they trust.  In online business, you will hear people talk about ‘know, like and trust’ factor.  How do you become known?  And more importantly, how can you build up the trust that leads to someone investing in your products or services? In today's podcast, I talk about five steps t...

Should employees in larger organisations use LinkedIn? What happens in terms of compliance, and especially in fields like insurance, which are thoroughly regulated?  Keith is the Social Media Manager and Employee Advocacy Lead at Zurich UK, a world-renowned company operating in the field of insurance. In his role, Keith educates and enables Zurich employees not only to better understand the world...

In 2020, LinkedIn released a LOT of new features – here are some of the top ones: 1. Add a Featured Section Adding a new ‘Featured’ section to your LinkedIn profile – this section is where you can share your featured highlights including Posts, Articles, Links to external online content and upload photos or documents. How to use the LinkedIn Featured section in your personal profile.   2. Add a Po...

How can you use LinkedIn to build thought leadership, even if you work in a highly-regulated industry? This week on the podcast, I interview my good friend Rhonda Peterson. Rhonda is a Coach for financial professionals, a speaker, and a workshop facilitator. Rhonda guides financial services executives, entrepreneurs, and emerging leaders to lean into their strengths and energy to increase their RO...

Christopher Melcher is a family attorney in Los Angeles, California. We met when I worked with Chris during the summer of 2020 as he wanted to learn how best to use LinkedIn. Chris's clients include business owners, celebrities, and trust beneficiaries across California who are going through complex divorces. We talk about how Chris uses LinkedIn, not to find clients, but to connect with and build...

I love statistics and analytics in social media - how do you know what's working if you don't go back and find out what engaged your audience? In this week's podcast, I take a run back through the best and most engaging posts I shared on LinkedIn this year.   No surprise to me (but possibly to you!) that all the top ten were txt only posts - a mixture of LinkedIn polls and pure text posts.  Find o...

Are you getting business through LinkedIn? Do you enjoy using LinkedIn as a marketing tool? IF you answer either of this with anything other than YES, then here are a few tips for you. 5 ways to get your basics right for LinkedIn Is your network on LinkedIn? When you are using social media to build your business, the biggest tip I can give you is to choose ONE platform. Decide where your ideal cli...

How long should you spend on LinkedIn every day in order to grow your network? Should you post on your profile daily? Is engaging with other people's content helpful? These are some of the questions I answer in today's solo episode of the podcast, where I remind you that while only 1% of LinkedIn users are active on the platform, 40% of users check in every single day. This tells you that by showi...

What are LinkedIn Company Pages and should you use them? LinkedIn Company Pages are a way for organisations to showcase their business, connect employees, promote products and services and share news and updates about the organisation/company. There are 30 million businesses on LinkedIn.  LinkedIn Company Pages were launched in 2018. If you are a business – solo or global, you should have a Compan...

Today's solo episode is all about how to use LinkedIn Stories to engage and interact with your network on LinkedIn. Have you noticed something new under your LinkedIn profile yet? LinkedIn has just introduced Stories. And if you're wondering how you can use this new feature to support your business, this episode is for you. This week on the podcast, I share everything you need to know about Linked...

This week on the podcast, I share a LinkedIn coaching session with Ontario-based physiotherapist Micaela Zettel. You will learn… What to consider when optimising your LinkedIn headline, profile, and Featured Section. Why you should create and share more thought leadership content on LinkedIn in the form of posts, videos, presentations, and articles to establish yourself as an expert in your indust...

Have you ever accepted someone's connection on LinkedIn and received a 'cold' sales message straight away? Or maybe you've sent messages yourself that have fallen on deaf ears? Then tune into this interview to learn what to do (and not to do) when selling on LinkedIn. This week on the podcast, I interview Lynn Whitbeck, sales trainer, speaker, and author of the book "Practical Wisdoms @ Work", a m...

Why is thought leadership important? Clients and customers want to work with companies they ‘know, like, and trust’, and this trust can be built by demonstrating your knowledge and expertise. Decision-makers within companies - big or small - spend time reading and watching content online. Well-crafted content that delivers a concise message has the potential to influence how people view your brand...

LinkedIn have released a few new features!   Including the new look and feel (pretty modern - I like it) as well as some great new features for Messaging.    Adding in integrations with Zoom and Microsoft Teams so we can use video chat, managing your existing conversations and a new way to report spam or harrassment.  For my clients who want to use LinkedIn and don't want to spend weeks learning h...

Would you like to start using LinkedIn to grow your network of prospective customers or clients? Have you thought about using LinkedIn to make more sales in your business? If you'd like to start posting content on LinkedIn but aren't sure what to share, then tune into this episode! This week on the podcast, I talk about the four key components of the LinkedIn Framework that I teach all my clients....

Have you come across the term 'influencer marketing' and wondered what it's all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media? Then don't miss this episode! This week on the podcast, I interview Neal Schaffer. Neal is a digital marketing author, speaker, and consultant who helps businesses with t...

Do you work for a big company? Are you worried about your employer thinking you're looking for another job if you suddenly start posting on your LinkedIn profile? How can you use the platform in a way that helps you progress in your career?   This week on the podcast, I interview Anita Belitz. Anita uses her extensive experience and NLP training to coach and mentor women to move ahead in their car...

If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business? This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attr...

Have you come across the term SEO (Search Engine Optimisation) but aren't sure how it applies to your business? Would you like your website to be displayed in Google search results for your location or your industry?  Then tune into this episode! This week on the podcast, I interview Ben Roberts, who helps businesses with their SEO using the power of Owned and Earned Marketing. Ben is also an auth...

I use a framework to help my clients use LinkedIn - this includes four pieces:   Your LinkedIn Profile Your LInkedIn Network Your LinkedIn Content Your LinkedIn messaging strategy These are all necessary parts of your strategy and all depend on each other.  To have a chat with me about how this works, go to Work with me and book your discovery call!  

Why use LinkedIn Polls?  This is one of my new favourite features on LinkedIn! Polls are part of your 'create a post' options They help you engage with other members Ask for opinions Find out what your audience REALLY wants to know about Helps with identifying your content topics Some Poll Basics: Only the person who is running the poll can see how each person has voted Your network can see the vo...

Have you ever thought about being a guest on someone’s podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host?  Then tune into this episode!  This week on the podcast, I interview Julie Fry, who is the founder of Your Expert Guest, a podcast guest strategy and booking agency, where she helps...

Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start? Then tune into this episode to find out how your brand story can help.  This week on the podcast, I interview Lucy Eckley,  founder of Build your Brand Story. After a career working in financial services and specialising in Internal Communications, Lucy now helps independe...

How to tell your business story in the media with Amanda Berlin  Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers?  Then tune into this episode!  This week on the podcast, I interview Amanda Berlin, who is a visibility and business consultant for entr...