Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

In this week's solo episode, I talk you through how to use Descript as a video editing tool. You can also read our full blog on this here, with screenshots of each step:   https://louisebrogan.com/how-to-use-descript-for-video-editing/ To get your free trial of Descript, visit https://louisebrogan.com/descript   IF you would prefer someone else to do all the faffing about,  book a call to see if w...

  In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the bene...

In this episode of Raise Your Visibility Online , Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda’s Journey: Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a...

Building Online Communities and Entrepreneurial Success with Samantha Kelly    In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video conten...

In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.   Connect with Louise www.linkedin.com/in/LouiseBrogan YouTube - www.youtube.com/@RaiseYourVisibilityOnline   Free Gift www.louisebrogan.com/ryvo     We discuss Luke's journey in digital marketing, the inception of Falkon Digital, a...

Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching   In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using Li...

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility....

Episode Topic: Mastering LinkedIn Basics Overview: In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower.  We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence. Key Highlights: **Personal Profile:**    - **Foundation:** Your personal profile is the cornerstone o...

LinkedIn company pages dashboards have had a makeover!    Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.   We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best   Today's Actions for all company pages Featuring top content to increase reach Simplifying content sharing with RSS feeds Utiliz...

Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland   LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip LinkedIn Video...

In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands. **Key Highlights:** - LinkedIn's Engagement Surge:   - LinkedIn has seen a 44% year-over-year increase in engagemen...

I would like to reset the room for you today. How do you currently view LinkedIn? Somewhere people are constantly selling to you? Does this sound familiar? People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people...

Gus Bhandal, the founder of M Guru, a digital marketing agency in central England, shares his journey from studying marketing in 1996, through various roles and experiences, to starting his agency in 2017.   His unique approach to leveraging social media for business growth, especially LinkedIn, has positioned him as a go-to expert in the field (in Birmingham ;)) Gus discusses his pivot from runni...

Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024 Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world’s top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles...

Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you’...

Do you want to write better for your LinkedIn audience? This is the episode for you. I’m joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire’s personal tips for writing better, we dive into all things writing. It’s time to make personal connections on LinkedIn through the written wor...

LinkedIn is a powerful tool to find a new career – if you’re using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work’ option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I’m joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how...

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I’m joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps...

Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn’s AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to...

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google i...

LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She als...

YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your L...

Connect wisely on LinkedIn for powerful business connections. That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking...

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers!  You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.   Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasi...