Raise Your Visibility Online — LinkedIn, AI and Tools for Business Growth

Episode Description: In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with action...

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of stor...

Today, we’re diving deep into the struggles of LinkedIn company pages as their organic reach has plummeted dramatically. With data showing that company page visibility has dropped from 7% to just 2% by 2024, it’s crucial for businesses to rethink their strategies. We’ll explore the top mistakes companies are making, like boring banners and content deserts, and discuss how to turn that around with...

Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, an...

How I Set Up LinkedIn Company Service Pages to Generate More Leads In my latest "Raise your Visibility Online" episode, I walk through everything you need to know about creating and optimizing LinkedIn Company Service Pages for your business. I'll show you the exact steps I use to set up a service page on your LinkedIn company profile. There's one important requirement: your company must have fewe...

Join Louise Brogan as she delves into the latest updates from LinkedIn and YouTube. This episode covers LinkedIn's report on 'Hidden Buyers' and the importance of thought leadership content, YouTube's new feature for testing video titles, and LinkedIn's AI-powered hiring assistant. Louise shares actionable insights, strategies, and real-world examples to help you leverage these tools for your busi...

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters   In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices. The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips. We also look at how AI-generated co...

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.   She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters. Louis...

Thinking about running a webinar but not sure where to start… or if it’s even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow y...

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses,...

Join me, Louise Brogan, in this episode of  Raise Your Visibility Online as I dive into LinkedIn’s big move toward vertical video—and what it means for B2B marketers like us. I’ll walk you through the new video tab features, share practical production tips, and show you how to tap into the latest trends to boost your visibility. I also break down insights from LinkedIn’s 2025 Grads Report, includi...

LinkedIn is more powerful than ever for small businesses, coaches, and consultants—but only if you know how to use it strategically. In this episode, Louise breaks down exactly what’s working on LinkedIn in 2025, the four areas you need to focus on, and simple actions you can take today to start seeing results. Whether you're just getting started or want to turn engagement into leads, this episode...

Creating a Month's Worth of Content from One Video: A Step-by-Step Guide   In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video.    Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficie...

Feeling anxious about showing up on video for LinkedIn? You’re not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera. Louise breaks down actionable strategies for overcoming shyness...

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists    In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.   Jillian shares her experiences...

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content...

In this episode of  Raise Your Visibility Online , host Louise Brogan welcomes best-selling author, book coach, and speaker Stacy Ennis. Stacy shares her journey into book coaching, the transformative power of writing a book, and how it can elevate your personal brand. She offers invaluable insights on building an author platform, staying accountable, and choosing the right professionals in the pu...

Join Louise Brogan, LinkedIn expert and CEO, as she shares insights from her recent London book launch event at Fujitsu.   This episode delves into effective strategies for busy professionals to make the most of LinkedIn in just 10 minutes a day.   Louise discusses connecting, engaging with your network, and how to handle notifications and connection requests efficiently. She also emphasizes the v...

Raise Your Visibility Online: Leveraging LinkedIn for Business Success   Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.'   The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for...

Episode Summary: In this episode of Raise Your Visibility Online , host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting di...

Show Notes for Podcast Episode: Raise Your Visibility Online – Answering Your Questions in 2025 Episode Summary: Welcome to a brand-new year of Raise Your Visibility Online ! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibi...

Innovative Approaches in MedTech Investment with Gavin Leonard   In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China.   Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space. The discussion covers the formation of MedTech Syndicate, a group of clinicians...

As we approach the end of the year, it’s the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online , Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Lou...

Visibility Creates Opportunities: How Consistency Leads to Success on LinkedIn Show Notes 🎙 Episode Summary In this episode of Raise Your Visibility Online , we dive into a simple yet powerful concept: visibility creates opportunities. If you’ve ever wondered how to stand out on LinkedIn without feeling overwhelmed, this is the episode for you. Learn why showing up consistently is the key to attra...

Raising Your Online Visibility: Insights from Life Coach Raina Willick    In this episode of 'Raise Your Visibility Online,' I invite Raina Willick, a life coach for self-employed individuals, to share her journey and insights.   Raina, based in the French countryside, discusses how she helps small business owners align their work and life, and her move to France under the entrepreneur professions...