Marketing Metal

Radical Job Shop Show

Business EN ↓ 17 episodes

Welcome to The Radical Job Shop Show where leaders of some of America's most vital and under the radar small businesses go deep and get gritty about what it takes to build a bold, profitable, and impactful shop. I'm your host, Emily Joann Wilkins, founder of Marketing Metal, the anti-agency that helps machine shops, fabricators, and custom equipment builders craft a radical brand that leaves behind a legacy. Thanks to our friends at Creston Industrial Sales, who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids.

Author

Marketing Metal

Category

Business

Podcast website

marketingmetal.com

Latest episode

Jul 8, 2026

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Episodes

The Brightest Machine Shop I've Ever Seen | TORQ Manufacturing Tour 08.07.2026

Most machine shops are built around equipment. TORQ Manufacturing was built around people. When Kyle and his team designed this facility, they weren't trying to create the biggest shop. They were building the kind of manufacturing company they always wanted to work for. The result is a modern contract manufacturing operation that combines precision machining, fabrication, assembly, and problem...

Inside a Fully Integrated Machine Shop (No Outsourcing) | Teltron Shop Tour 05.06.2026

If you're managing 3–5 vendors just to get one assembly built, this is what it looks like when it’s done right. Welcome to Teltron Manufacturing — a fully integrated machine shop combining sheet metal fabrication, CNC machining, welding, forming, finishing, and assembly under one roof. No handoffs. No finger-pointing. No chasing vendors. In this episode of the Radical Job Shop Tour, Emily visi...

From Garage Startup to Growing Job Shop | Machining Summit 29.05.2026

In this Chairlift Conversations episode of The Radical Job Shop Show, host Emily Joann Wilkins rides up Mammoth Mountain with Patrick Lee and Keith Lee of Liberty Manufacturing, Teak Ackman, Jesse Randall, and Will Whitman of Seven Star Machine Engineering to talk about building a machine shop from scratch, growing into contract manufacturing, and finding opportunity in machining. The conversation...

Manufacturing, Marketing & Machining Careers | Machining Summit 26.05.2026

In this Chairlift Conversations episode of The Radical Job Shop Show, host Emily Joann Wilkins rides up Mammoth Mountain with a group of manufacturing professionals from across the machining industry—including Justin Wilkins of MillerKnoll, Paul Clauss of Toolpath, Ethan Patane of Centric Iterations, Matthew Matyash, Paul Van Metre of ProShop ERP, and David Liu of finalREV.What starts as casual co...

Jason Erickson on Engineering, Machine Shops & Relationships in Manufacturing | Machining Summit 21.05.2026

In this Chairlift Conversations episode of The Radical Job Shop Show, host Emily Joann Wilkins talks with Jason Erickson, a mechanical engineer, side-business owner, and aerospace professional navigating the overlap between engineering, entrepreneurship, and manufacturing. Jason shares his experience running a machine shop while working in aerospace fasteners at Click Bond, along with the challeng...

Al Whatmough on Reinventing Trade Shows | Machining Summit Story 20.05.2026

In this special Chairlift Conversations edition of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Al Whatmough to talk about the idea behind the Machining Summit—and how a simple moment on a ski lift turned into one of the most unique events in manufacturing. Al shares how the concept started, why traditional trade shows weren’t cutting it, and what happens when you design an e...

This Isn’t Your Average Machine Shop | Spectrum Machine Tour 31.03.2026

In this episode of the Radical Job Shop Show, Emily Wilkins visits Spectrum Machine & Design in Windsor Locks, Connecticut — a high-precision aerospace and defense manufacturer specializing in critical aircraft engine components. From five-axis mill-turns and pallet automation systems to 100% inspection processes and electron beam welding solutions, Spectrum isn’t just machining parts — they’r...

How FeedLogic Is Using Machine Learning to Optimize CNC Feeds & Speeds | Radical Job Shop Show 03.03.2026

In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Lance Locker and Casey Lambs, co-founders of FeedLogic — a Northwestern University startup using vibration analysis and machine learning to help CNC machinists optimize feeds and speeds, reduce chatter, and extend tool life. What started on a collegiate Formula Racing team has turned into a manufacturing technology ve...

Chris Braniecki on Scaling a CNC Job Shop and Building Real Confidence | Radical Job Shop Show 20.02.2026

In this episode of The Radical Job Shop Show , host Emily Joann Wilkins sits down with Chris Braniecki , co-owner of IQ Manufacturing , a high-mix CNC job shop that scaled from one machine in a barn to 20 CNCs and 25 employees , running two shifts, seven days a week. Chris shares the unconventional path that led him into shop ownership — from building a patented tennis ball machine prototype to re...

Jim Mayer on Building Manufacturing Cultures That Actually Work | Radical Job Shop Show 03.02.2026

In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Jim Mayer, founder of The Manufacturing Connector and a longtime advocate for people-first manufacturing culture. Jim has spent decades inside machine shops, distribution, and manufacturing organizations of every size—and he’s seen firsthand what separates shops that thrive from those that struggle. In this conve...

Pete Vellenga on Going All In, Building Networks, and the Future of Manufacturing | Radical Job Shop Show 21.01.2026

In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Pete Vellenga, founder of Lightspeed Solutions, a new manufacturing and engineering consultancy helping companies bring products to market through design for manufacturing (DFM), prototyping, and early-stage production. With more than 35 years in manufacturing, Pete shares what pushed him to finally go all in on...

Steve Michon on Truth, Trust, and Going the Extra Mile in Manufacturing | Radical Job Shop Show 03.01.2026

In this episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Steve Michon, owner of Zero Tolerance CNC, a precision tooling and plastic injection mold shop known for its craftsmanship, honesty, and people-first leadership. Steve shares what it really takes to build a shop where truth matters, mistakes become teachers, and going the extra mile isn’t optional—it’s the standa...

Phil Miller on Trust, Integrity, and Building a Purpose-Driven Machine Shop | Radical Job Shop Show 18.12.2025

In this episode of The Radical Job Shop Show , host Emily Joann Wilkins sits down with Phil Miller, owner of Star Machine , a precision CNC job shop built at the intersection of advanced manufacturing and Amish craftsmanship . Phil shares how trust, integrity, and self-awareness shape the way he leads his team, serves his customers, and makes decisions for the long term. From running a high-tech m...

Ted Wilcome on Why Responsiveness Is the Future of Manufacturing | Radical Job Shop Show 03.12.2025

In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Ted Wilcome, Co-Founder of Innov8 Manufacturing, a shop that’s grown from one CNC in a tiny room to more than 16 machines in just five years. Ted is an engineer-turned-entrepreneur who got tired of begging shops for quotes and reasonable lead times — so he built the machining partner he always wished he could find. To...

Paul Hendricks on Building AME, and What’s Next in Manufacturing | Radical Job Shop Show 20.11.2025

In this episode of The Radical Job Shop Show, Emily Joann Wilkins sits down with Paul Hendricks, president of Creston Industrial Sales and co-founder of the Advanced Manufacturing Expo (AME). Paul shares the story behind AME’s origin, his journey from construction to owning a top industrial distribution company, and the leadership philosophy that’s helped him build a thriving business and communit...

Johnny Goode on Building Culture, Embracing AI, and Scaling your Shop 06.11.2025

In this episode of The Radical Job Shop Show, we're talking with Johnny Goode, President of MSP Manufacturing—a precision machine shop serving the aerospace and defense sectors. Johnny's story is anything but ordinary—from law enforcement and the military to leading a shop with legacy programs and cutting-edge tech. We talk about how telling MSP's story helped land high-value customers, why compan...

Tony Gunn on the Future of Manufacturing, AI, and Telling Your Story 22.10.2025

In this first episode of The Radical Job Shop Show, host Emily Joann Wilkins sits down with Tony Gunn to talk about creativity, vulnerability, and what makes a shop truly radical. They dig into the evolution of job shops, the role of AI and robotics, generational dynamics, and the soul of the manufacturing industry. Tony also shares raw personal stories—including the moment he decided to show up f...

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