Quick Daily Podcasting Tips by Alitu

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about community sponsorship. Depending on where you live, you might see a lot of sponsorship opportunities in your local community. These are typically things like flower beds, roundabouts, and parks. This is a more altruistic advertising approach because you’re giving som...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast *on* public transport. Or, on HGVs. Now that everyone *inside* the bus is listening to your podcast, let’s get some car-based listeners too. Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead spa...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast inside public transport. You know when you’re sitting on the bus, train, or tube, trying your best to avoid eye contact with anyone. You always find yourself looking at those wee ads above the windows for weird hair tonics and haemorrhoid cre...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about running ads in print magazines. Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength. This is perfect for doing some...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Overcast and other podcast listening apps. This type of advertising is hugely effective, because 100% of the folks you reach are podcast listeners who’re actively browsing their app. There’s no education needed here whatsoever, it’s just do...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast. The concept of advertising really needs no introduction. This is an ancient and traditional way of promoting a product or service. You pay some money, and you get your ad in front of a particular audience. Podcast growth can be a slow burn. But th...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about other types of podcast merch. Now that we’re looking at this from a “just get as much branded merch out there as possible” approach, what can we add to our store alongside our t-shirts, stickers, and magnets? A quick look over at popular print-on-demand s...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about t-shirts. The big misconception about selling podcast-branded t-shirts is that this is a monetization strategy, rather than a promotion one. But, any listener wearing your show’s t-shirt becomes like a walking billboard for your show. For most podcasters, using a pri...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about QR Codes. The humble “Quick Response” code rose to prominence during the pandemic. Very few people don’t know what they are, now. If you don’t, though, a QR Code is a unique symbol that your smartphone's camera can read and translate into a web addr...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about roadside promotion. This might be anything from a banner draped on a flyover, to a big sign in a field. Basically, a message that promotes your podcast which will be seen by thousands of people each day. It should go without saying, but please don’t do anything stupi...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about beer mats and coasters. This is one of my favourite podcast promotion strategies, because it’s a great excuse to go to the pub. If you get a bunch of eye-catching cardboard coasters made, you can stick them on your table under your glasses. Then, when you leave, the...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about magnets. Magnets - like stickers - can be wee adverts for your podcast. They’re more tolerated than stickers, too, because they can be easily removed. This means that curious listeners sometimes take them home. We know where all magnets end up in the home, too. Don&r...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about bumper stickers. A bumper sticker on the back of your car might not seem like it’s doing much. But imagine how many different people end up seeing it over the weeks, months, and years. Sure, a lot of them won’t be your target audience. But some will. And, aside...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about stickers. Stickers are the ultimate guerrilla marketing tool. They’re like little ads for your podcast that can pop up anywhere, and they can last for a long time. You don’t even need to risk accusations of vandalism by actually sticking your stickers in places...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about leaving a card in a book. Books might be very old, and podcasts very new, but both have a lot in common. They’re created with a target audience in mind. So why not promote your podcast in books that share your overarching theme or topic? The starting point here is to...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about guerrilla marketing. No, this isn’t about promoting your podcast at the zoo - although it could be. Guerrilla marketing is a low or no-cost unconventional advertising strategy. It allows you to engage with the public on a more personal and memorable level. The cool t...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about scheduling tools for social media. Let’s face it. Nobody *really* wants to spend time on social media. These platforms are designed to capture your attention, and they’re very good at it. At best, you’ll lose entire hours of your day. At worst, you’...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting out regular questions. As a podcaster, you want to keep your finger on the pulse when it comes to the needs and wants of your audience. You might want to post out regular questions to them, asking specific things. You can do this on social, or, via your email list....

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about audiogram highlights. An audiogram is a piece of media that combines visual art, a sound wave, an audio track, and even a transcription of the dialogue. These are great wee shareable files that you can use on social media to promote your latest episode. To make one, you ju...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sharing reviews on social media. If you go around telling everyone how great your podcast is, they’ll probably take it with a grain of salt. However, if other people do it, then it carries a lot more weight. Podcast reviews aren’t just hot chocolate for the ego...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about behind-the-scenes content. This is a great way to further engage your long-time fans. Whilst brand new listeners couldn’t care less about your cat, your weekend plans, or, your flatmate’s questionable hygiene, the folks who’ve been with you a while will s...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advanced twitter search. Twitter is where thousands of people who haven’t learned to use Google yet spend their days, shouting endless questions into the void. The good news, though, is that you can mine this data to create episodes that answer those specific questio...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media quote images. From memes, to pseudo-inspirational wisdom, the internet just loves the sight of an image with text on it. If you’re a social media user, you can get in on the act here by pulling a compelling wee quote or two from your latest episode, and...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about key questions to ask in your listener survey. Many of your questions will be determined by your topic. But here are some that you might want to consider adding in. 1. How did you discover the show 2. What made you hit play? 3. What keeps you listening? 4. Is there a partic...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about how to start your listener survey. Lots of people might click on and start your survey, but not all of them will finish it. So how do we get the maximum amount of people through to the end? Open with some easy low-hanging fruit multiple-choice questions. Obviously, you sti...