Quick Daily Podcasting Tips by Alitu

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about documentary-style and fiction podcast formats. Documentary podcasts are often referred to as “BBC-style” or “NPR-style”. These shows mix in multiple voices, musical elements, and actuality to add an extra layer of production and storytelling. The end product can sound great, but...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the roundtable podcast format. A “roundtable” refers to the idea of getting a larger number of participants together to discuss a set topic. Normally there would be at least one regular host, if not two or three. Then the rest of the ‘table’ is made up of guests who are experts...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the interview podcast format. This is where you ‘borrow’ the expertise or entertainment value of others. With this style of podcast format, a huge benefit is getting to talk to your heroes. Here, you’ll have the opportunity to have a chat with people in your space that you’ve al...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re talking about the co-hosted podcast format. This is when you present your show alongside another regular host - whether it's a friend or a colleague. This is a great format for anyone, but particularly early podcasters. It reduces that ‘mic fright’ you get when recording solo, or the possibility...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about the solo podcast format, AKA - the monologue. Each podcast format comes with its own pros and cons. The big benefit of a solo show is that you don’t need to rely on anyone else to record your episodes. On top of that, it’s YOU who’s building a reputation as the authority on your...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes. The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about niches (nitches?) and narrow topics. There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be. I know, it makes sense because covering lots of ground means there's loads more people who *might* be interested in you...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen. This, my friend, is all about supplying value in your very own unique way. But what does that *actually* mean? Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that help...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for? The thing is, unless you know exactly *who* you’re making your show for, and *why* you’re doing it, you’ve got no chance of growing an audience. Let’s imagine a personal trainer who’s making a health and fitness podcast to market their b...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “Why?” Why do you want to make a podcast? Are you a freelancer?  A business? Or working for a company? Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable a...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about compiling an ebook. A lot of podcasters do this once they’ve hit a critical mass with their episodes. You end up with a lot of wisdom and knowledge in that big bank of content. So, what threads or narratives could you pull out and build an ebook around? An example of...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media stories. Most social media platforms have their own version of a “stories” or “shorts” feature, where you post short clips from throughout your day. And whilst *actually* posting short clips to social media throughout your day sounds li...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about posting video versions of your episodes. Post-pandemic, people are a lot more familiar with talking on video these days. In the past, it was almost assumed that a podcast recording would be audio-only. But now, you’ll find that a lot of guests turn up almost expectin...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about written content and blogging. As podcasters, we’re missing a trick when we think of our “show notes” as an afterthought. If you’ve planned and scripted your episode, you might only tweak this slightly then just slap it in there when you hit publish....

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about live broadcasting or streaming. If you’ve got a phone or an internet connection, then you have the ability to “go live” at any time. Typically, this would be on one of the big social media platforms, a dedicated streaming platform like twitch, or, an app...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about podcast growth through repurposing. If you’re spending time creating great content in one medium - in our case, audio - then you can multiply its impact by repurposing or ‘stacking’ it. For example, with this podcast, I script the episodes, then record th...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about event sponsorship. We’ve already talked about going to conferences and conventions in your niche. So how about sponsoring one to promote your podcast? Event organisers will tend to offer different sponsorship tiers. There’s usually a main event sponsor, though...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about flyers and leaflets. Paper or card flyers are one of the oldest marketing tools out there. And even in this age of social media and digital communication, we still see them everywhere. You’ll no doubt regularly get them through your door, find them scattered on table...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about sponsoring another podcast. This is potentially the ultimate way to spend any advertising budget. Find a successful show with a similar target audience to your own, then, sponsor it for a few episodes. This way, not only do you reach your target audience, but they’re...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about email newsletter sponsorship. Email is still the often-overlooked king of online communication. Websites and social media platforms may come and go, but every single person who uses the internet has an email address. Email newsletters are still arguably the most effective...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they h...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Reddit. Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – a...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social me...

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Podnews. Podnews is an essential daily email newsletter, predominantly aimed at keeping podcasters up-to-date with the latest industry news. But, most podcasters are podcast listeners too, and you can advertise your podcast to them here for as little as $29...