QInsight

In the second episode of Season 3, Steve Clarke and Alastair Jupp are joined by Chris Roberts , Director at E&F Solutions , to explore why successful CRM and AI projects start long before anyone talks about software. Chris describes himself as a translator, someone who bridges the gap between operational teams and technology. That idea runs through the entire episode. Projects rarely fail beca...

In the first episode of season 3 QInsight , Steve Clarke and Alastair Jupp are joined by Sandra Koutzenko , Director of Transformation at 365 Talent Portal, to discuss what AI adoption looks like when you move beyond the headlines and into the reality of running a business. The conversation explores why AI feels overwhelming, not because the technology is difficult to access, but because the volum...

For the season finale, Steve Clarke and Alastair Jupp are joined by Dr David Panni , bringing over 25 years of engineering and real-world AI experience to the conversation. This episode tackles one of the most important ideas in AI right now. These tools are powerful, but they do not remove responsibility. They support the work, they accelerate it, but ultimately, you are still accountable for the...

Season 2 - Episode 5: Goverance & Guardrails In this episode of QInsight , hosts Steve Clarke and Alastair Jupp are joined by Kim Simmonds , CEO of Law 365 and Cloud Contracts 365, to explore what responsible AI adoption really requires as experimentation turns into operational reality. Kim draws parallels between today’s AI uncertainty and the early days of GDPR, when organisations knew chang...

Season 2 - Episode 4: Your Friendly Neighbourhood AI In this episode of QInsight , hosts Steve Clarke and Alastair Jupp are joined by Vincent Sider , internationally recognised AI strategist and executive advisor, to explore how AI is getting smaller, cheaper, and closer to home. Vincent challenges the assumption that serious AI requires vast cloud platforms and enterprise-scale budgets. Through p...

Season 2 - Episode 3 - AI, Everywhere, All at Once In this episode of QInsight , we’re joined by Steve Gibson , founder of Lumen Consulting, to talk about our AI adoption journey so far. The conversation reflects the reality that many organisations are experiencing as AI becomes more visible across tools, workflows, and leadership conversations. We explore what happens when experimentation moves f...

Season 2 - Episode 2: Artificial Maturity In this episode of QInsight , Steve Clarke and Alastair Jupp are joined by Kelvin Papp , CEO of Enable Great , to unpack what artificial maturity really looks like for modern organisations. Rather than starting with tools, the conversation focuses on outcomes, readiness, and leadership decision-making. Kelvin challenges the instinct to “do AI” for fear of...

Season 2 - Episode 1: Co-Intelligence In the opening episode of QInsight Season 2, hosts Steve Clarke and Alastair Jupp are joined by Richard Shotton , behavioural science expert and bestselling author of The Choice Factory , The Illusion of Choice , and Hacking the Human Mind . The conversation explores how behavioural science and AI intersect, and why understanding human decision-making is becom...

Season 1 - Episode 6: Predictive Text In the final episode of QInsight Season 1, hosts Steve Clarke and Alastair Jupp are joined by Will Hansen , Sales Lead at Xtremepush , to explore how AI is reshaping customer engagement, marketing, and CRM strategy. From AI decision-making and campaigns that write themselves to the growing power of customer data platforms (CDPs) , Will shares how brands can us...

Season 1 - Episode 5: The Frontier Firm In this episode of QInsight , hosts Steve Clarke and Alastair Jupp are joined once again by Chris Parkes , Microsoft business and AI expert, to explore the rise of the Frontier Firm , Microsoft’s vision for the next generation of AI-enabled businesses. They unpack what it really means to operate at the edge of this transformation: How human–AI teams are resh...

Season1 - Episode 4: Cautious Pioneers In this episode of QInsight , hosts Steve Clarke and Alastair Jupp are joined by Elena Baeva , CEO of 365 Talent Portal, to explore what it really means to be AI-ready, and why the journey starts with people, not platforms. Elena shares her experience helping teams overcome the fear, hesitation, and uncertainty that often come with new technology. Together, t...

Season 1 - Episode 3: The Capacity Gap In this episode of QInsight , hosts Steve Clarke and Alastair Jupp talk with Chris Parkes , long-time Microsoft consultant and AI advocate, about the rise of digital labour and the shifting balance between people and machines. From the Industrial Revolution to the AI era, Chris explores how every wave of progress has expanded human capacity, and why this one...

Season 1 - Episode 2: Vibe Codin’ In this episode of QInsight , hosts Steve Clarke and Alastair Jupp sit down with Luke Williams , Head of AI at Intergage, to separate AI’s real-world value from the noise surrounding it. They explore where businesses are genuinely seeing results from AI, how to close the “capacity gap” between ambition and human bandwidth, and why every organisation now needs an A...

Season 1 - Episode 1: CRM Omelette In the first episode of QInsight , hosts Steve Clarke and Alastair Jupp question everything you think you know about CRM. Once dismissed as digital admin, CRM now sits at the centre of how modern businesses sell, serve, and grow. Steve and Alastair explore why so many systems still fail, what user adoption really means, and how AI is quietly reshaping the landsca...