QBD Podcast: The Marketing Pow Wow

You could be spending hundreds, even thousands, on digital marketing every month. But if the page people land on isn't doing its job, you might as well be filling a bucket full of holes. In this episode of The Marketing PowWow, host Molly Sneath is joined by Rich Brown, QBD's Head of Lead Generation, to unpack one of the most overlooked factors in digital marketing: the landing page. Rich and Moll...

In this episode of The Marketing PowWow, Rich Brown and Liam Maskell tackle the questions QBD's team hears most often in client meetings and strategy sessions. From understanding why your website matters to building landing pages that actually convert, this practical FAQ session covers the fundamentals every growing business needs to get right. Rich and Liam discuss the different types of websites...

Social media as we once knew it is over. With 83% of Facebook content and 93% of Instagram posts coming from sources you don't follow, algorithms and AI now decide what appears in your feed. In this episode of The Marketing PowWow, host Rich Brown (Head of Lead Generation at QBD) is joined by Liam Maskell (Head of Sales at QBD) to explore how businesses can thrive in this new landscape where feeds...

Most businesses dive straight into posting on social media without laying the proper groundwork. They wonder why they're not seeing results. In this episode of The Marketing PowWow, host Rich Brown sits down with QBD Marketing Specialist Molly Sneath to uncover the essential foundations that successful social media strategies are built on. Molly reveals why most companies are approaching social me...

If your content isn’t built for AI, you’re falling behind. In Part 2 of this episode of The Marketing PowWow, Rich Brown continues the conversation with QBD’s SEO Director Paul Dyer to explore how AI, semantic structure, and Google’s E-E-A-T framework shape content performance in today’s search-first world. You’ll learn why technical SEO and brand trust now matter more than ever—and how to structu...

Before your audience can engage with your content, search engine algorithms decide whether it’s even seen. In Part 1 of this two-part episode of  The Marketing PowWow , host Rich Brown (Head of Lead Generation at QBD) talks with SEO expert Paul Dyer (Director at QBD) about why visibility begins with the robots—not the readers. This episode explores how search engines crawl, rank, and index co...

In digital marketing, we often focus so much on  what  to say that we forget about  how  we say it. Your tone of voice can make or break your brand's connection with customers – determining whether people see you as trustworthy and relatable, or just another faceless company. Join host  Rich Brown , Head of Lead Generation at QBD, as he explores this crucial aspect of mark...

🎙️ Welcome to The Marketing PowWow! In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. 🌟 Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences. Topics Covered: ✅ The traditional buyer’s journey and its key stages. ✅ How AI...

Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This is part 2 of our Paid Social podcast where we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD. 🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses. • Key platf...

Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This month, we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD. 🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses. • Key platform-specific strategies for Facebook...

The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC. Key Topics: How PPC has moved from keyword-based to audience-focused targeting The role of AI and automation in managing campaigns Why a multi-platform PPC approach is crucial...

This is part 2 of this podcast, make sure you listen to part 1 first. How much has AI really changed the search landscape over the past couple of years? Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI? In this first instalment of a special two-part QBD...

How much has AI really changed the search landscape over the past couple of years? Why does optimising content for generative search need to be part of every business’s SEO arsenal?  And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI? In this first instalment of a special two-part QBD Marketing Pow Wow podcast, host Rich Brown sits down to talk wit...

Welcome to the latest episode of The Marketing Pow Wow! 🎙️ In this exciting episode, we had the pleasure of hosting Neil Davis, the Managing Director of Sterling Networks. Join us as Neil delves into the world of business networking, offering invaluable insights and strategies on how to build a strong and professional network. Episode Highlights: Why networking is crucial for business growth Effec...

In this insightful episode of QBD Podcast: The Marketing Pow Wow, Rich sits down with Jon, the brilliant mind behind QBD's content strategy. Join us as we dive deep into the world of content and its pivotal role in driving business growth. Topics Covered: The Importance of Content: Why content is a cornerstone for modern businesses. Long-Form vs. Short-Form Content: Understanding the differences a...

Dive into the intriguing world of print media with our latest podcast episode, where we dissect the enduring relevance, effectiveness, and sustainability of print in today's digital-dominated landscape. In this enlightening discussion, we tackle the age-old question: is print still relevant in the digital age? Join us as we explore how print stands tall amidst the digital noise, offering unique ad...