Pursuit of Profit

Pursuit of Profit: The Franchise Business Podcast

Business EN ↓ 143 episodes

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helpe...

Author

Pursuit of Profit

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 8, 2026

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Episodes

Creating A Unique Franchise Formula For Custom Shelving with Allan Young of Art of Drawers 31.01.2024

Episode 18: On this episode of Pursuit of Profit, Cliff and Justin speak with Allan Young, founder and CEO of Art of Drawers franchise. Allan talks about starting as an entrepreneur when he was a kid, building a business after college, heading off to active duty and coming home to start over in the cutsom-shelving business. He's created a unique franchise formula for success in Art of Drawers. Tak...

How Fitness, Health & Wellness Franchises Weather The Storms with Lance Freeman of Xponential Fitness Group 24.01.2024

Episode 17: On this episode of Pursuit of Profit, Cliff and Justin speak with Lance Freeman, president of franchise development at Xponential Fitness, the largest boutique franchisor. Lance talks about his journey into franchising, his work with Xponential and their move into the health and wellness industry, and how they navigated COVID and some recent negative press. Take a listen... ----- Times...

A Great Business Model With A Challenging Message with David Cutillo of BeBalanced Natural Weight Loss Centers 17.01.2024

Episode 16: On this episode of Pursuit of Profit, Cliff and Justin speak with David Cutillo, CEO of BeBalanced Natural Weight Loss Centers franchise. David talks about the business which helps women 35+ learn to balance their hormones naturally and in turn lose weight. It's a booming industry that has great potential for growth, but the challenges are in the messaging. Take a listen... ----- Times...

How He Created A Million $ Franchise From His Parents' Dining Room with Josh York of GYMGUYZ 10.01.2024

Episode 15: On this episode of Pursuit of Profit, Cliff and Justin speak with Josh York, Founder and CEO of the in-home personal trainer business, GYMGUYZ franchise. Josh talks about his journey from his parents' dining room table to a million dollar franchise. Find out how confidence, failures and suffering have made him a one of a kind entrepreneur and franchisor. Take a listen and be inspired b...

2024 Trends & Predictions 04.01.2024

Episode 14: On this episode of Pursuit of Profit, Cliff and Justin take a look at what's ahead for 2024... what will be the newest trends and what do they predict will be strong markets for franchises -everything from drinks to pets. Take a listen... ----- Timestamps: 04:55 - MacDonald's growth 09:55 - Bullish on the beverage industry 17:40 - Bullish on healthcare services 22:30 - Bullish on the m...

Year In Review: The Rise of Health & Wellness Industries, The Fall of Boutique Fitness, and The Rise & Fall of QSR Brands - Part 2 20.12.2023

Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the fall of boutique fitness in 2023, and the rise of the health & wellness space in 2024, and what QSR (quick service restaurant) grew the fastest in 2022 (don't have 2023 numbers, yet) and the QSR that lost the most franchises. Take a listen... ----- Timestamps: * 01:20 - Fall of boutique fitnes...

Year In Review: Forecasts for 2024, Death to DEI Policies & AI Killing Jobs - Part 1 20.12.2023

Episode 12: On this episode of Pursuit of Profit, Cliff and Justin take a look at 2023 and review the state of interest rates, forecasts for 2024, why DEI policies should die in 2024 and concern over AI in the labor market. Take a listen... ----- Timestamps: * 01:20 - Interest rates reductions * 05:10 - Forecasts for 2024 * 16:26 - Minimum wage bills * 19:08 - Death to DEI policies * 31:45 - Conce...

Fiscally Responsible Means Slow & Steady Success with Kelsey Stuart of Bloomin' Blinds 14.12.2023

Episode 11: On this episode of Pursuit of Profit, Cliff and Justin talk to Kelsey Stuart, CEO of Bloomin' Blinds franchise, about how his mother started the business, why he chose to franchise the business, and the risks and opportunities of franchising a business. Take a listen... ----- Timestamps: 00:00 - Intro *02:00 - What is Bloomin' Blinds * 04:30 - How Mom started the business * 09:22 - Ent...

How Expanding One Idea Created Millions In Revenue with Bary El-Yacoubi of Send Me A Pro 07.12.2023

Episode 10: On this episode of Pursuit of Profit, Cliff and Justin talk to Bary El-Yacoubi, CEO of Send Me A Pro franchise. Bary talks about how he started his first business, Send Me A Trainer, and how it morphed into his latest venture, how proprietary technology stimulated the company's growth, and why dyslexia helped him become the best entrepreneur. ----- Timestamps: 01:33 - Bary's beginnings...

The Attitude of Gratitude 29.11.2023

Episode 9: On this episode of Pursuit of Profit, this holiday season Cliff and Justin discuss the attitude of gratitude as it relates to owning your own business - stay positive and remain optimistic, habits of negative people and how to avoid this cycle. ----- Timestamps: 00:56 - Amy Nixon Twitter comments 05:55 - Affordability is at it's worst 08:05 - Small business optimism 14:45 - Post-COVID w...

WeWork Bankruptcy Affecting Real Estate Franchises 22.11.2023

Episode 8: On this episode of Pursuit of Profit, Cliff and Justin discuss WeWork's recent filing for bankruptcy and its founder, Adam Neumann, who left the company in shambles. Although WeWork never made a dollar, Neumann's worth is more than a billion dollars. This bankruptcy will affect commercial and residential real estate leaving thousands of property owners with more empty space. Take a list...

The Wins & Losses of an Entrepreneur with Zach Beutler of Horsepower Brands 15.11.2023

Episode 7: On this episode of Pursuit of Profit, Cliff and Justin discuss talk to Zachary Beutler, founding partner at HorsePower Brands, which owns and operates eight franchise brands. Zach's incredible story includes growing up as an entrepreneur, becoming a franchisor in his early 20's, going through bankruptcy, and the success he's had building HorsePower Brands. ----- Timestamps: 02:26 - Zach...

How To Play The Hype Cycle Around Semaglutides In Franchising 08.11.2023

Episode 6: On this episode of Pursuit of Profit, Cliff and Justin discuss the 2023 hype cycle around semaglutides, health, fitness and medical services and how it's playing out in franchising - what's working and what's not. Take a listen... --- Links: Franocity ---- Timestamps: 04:04 - What's boring is sexy 08:24 - Tried and True brands vs. Hype Cycle brands 21:30 - Health/medical brands that are...

The Money Show: How To Fund Your Franchise 01.11.2023

Episode 5: On this episode of Pursuit of Profit, Cliff and Justin discuss various ways to fund a business, - to start, grow and scale a franchise. We're talking the benefits of SBA loans, ROBS, Security Backed Lines of Credit, HELOCs, and other forms of financing. And discover why cash is not king. Take a listen and find out which forms of financing work best for you. --- Timestamps: 1:30 - SBA lo...

Top 11 Mistakes When Buying A Franchise 26.10.2023

Episode 4: On this episode of Pursuit of Profit, Cliff and Justin discuss the 11 most common mistakes when buying a franchise. If you're thinking about purchasing a franchise for the first time, or you're a seasoned franchisee, listen to these tips to find out what you need to do to ensure a successful and profitable business. ----- Time Stamps: (02:14) #1 - Dogmatic know it all (07:03) #2 - Confi...

From Court to Corporate: The M14 Hoops Success Story 19.09.2023

Episode 3: Get ready to dive into an inspiring journey of resilience, reinvention, and entrepreneurship on the Pursuit of Profit podcast! Hosted by Justin Guevara and Cliff, this episode features an extraordinary guest: former professional basketball player turned entrepreneur, Matt Miller, the founder and CEO of M14 Hoops franchise. Join us as we explore Matt's remarkable transformation from a gl...

The Myth of the Perfect Moment: Debunking the Illusions & Delusions of Entrepreneurship 06.09.2023

Episode 2: Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honest...

Pursuit of Profit 02.08.2023

Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff & Justin pull no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dos...

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