Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

I’m excited to chat with Joanna Waterfall, Founder of Yellow Co. Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up. For the full show notes, visit https://www.ashleesang.com/episode29   RESOURCES MENTIONED: Attend the Yellow Conference in Octobe...

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it! For the full show notes, visit https://www.ashleesang.com/episode28   RESOURCES MENTIONED: Download the Live Out Your Brand Values Self-Reflection Workbook: https://www.ashleesang.com/valueswor...

I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work.  I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business. For the full show notes, visit https:/...

I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy.  Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on an...

I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams. For the full show notes, visit https://www.ashleesang.com/episode25   RESOURCES MENTIONED: Visit Claudia’s website:  ht...

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer.  It’s all about connecting on a human level, rather than creating boxes for yourself—or them. For the full show notes...

I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q. Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work. For the full show notes, visit https://www.ashleesang.com/episode23   RESOURCES MENTIONED: Check out Mabely Q: https://www.mabelyq.com Follow Erin on LinkedIn: https://www.linkedin.com/company/mab...

I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!) They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it. For the full show n...

I’m excited to chat with Purpose-Driven Social Media Marketer Meera Raval of The Meraki Power. She’s a passionate, out-of-the-box thinker who’s leveraging social media for and with purpose-driven businesses. She has this learning-first attitude that has grown her business quickly and intentionally. And she’s built up an amazing network of people along the way. For the full show notes, visit https:...

It’s no secret that lots of us in the entrepreneurship space are really into personal development and personality types. And it makes sense, right? The better you know yourself, your values, and all your strengths (and your corresponding weaknesses…), the better you can show up as the leader your business needs. In my experience, entrepreneurship is one big self-actualization journey. For the full...

In this week’s episode, I’m excited to chat with Eliza Erskine, Founder of Green Buoy Consulting. She’s poised, and both super knowledgeable and passionate about the intersection of business and sustainability.  One of my favorite parts of the conversation we had was how important it is to avoid forcing anything in business—from clients, to offerings, to showing up as anything but yourself. For th...

I’m excited to chat with Storyteller, Trainer, and Serial Entrepreneur Gaby Moss.  She is my first online-turned-IRL friend and we’ve supported each other professionally and personally since 2020. I can always turn to Gaby for a good laugh, a deep conversation, or a cool new resource.  And now you’re able to listen in to some of her advice and lived experiences. For the full show notes, visit http...

I’m excited to chat with Founder & Strategist Arden Evenson of Firefly Advising. She is sarcastic and steadfastly committed to challenging the status quo by asking “does this need to be this way?” She’s also relentlessly practical while still encouraging us all to move toward our big visions with joy.   For the full show notes, visit https://www.ashleesang.com/episode17   RESOURCES MENTIONED:...

In this solo episode, I’m sharing my thoughts on change in business and how they relate to your values and your brand messaging. Because so often, we feel like we get a single chance at something. One chance to send that pitch, record that podcast trailer, write that IG bio, determine our audience, define our core values. But of course that’s not true. Your business is evolving and change is const...

I’m excited to chat with ConvertKit Consultant and Email Automation Strategist Bev Feldman of Your Personal Tech Fairy.   For the full show notes, visit https://www.ashleesang.com/episode15   RESOURCES MENTIONED: Listen to Bev’s mini audio series: The Tidy Tags Training:  https://yourpersonaltechfairy.com/training Check out Unsettled trips: https://beunsettled.co/referrals Take Gretchen Rubin’s Fo...

I’m so excited to chat with Thought Leader and LinkedIn Consultant Tania Bhattacharyya of Lumos Marketing. We’re both INFJs, fans of alliteration, and focused on getting social impact entrepreneurs more visible.  And whether you’re already on LinkedIn or it’s a big mystery, Tania’s approach to business and connection is sure to resonate with you.   For the full show notes, visit https://www.ashlee...

I’m excited to chat with Fab Giovanetti—Founder and Head Teacher at Alt Marketing School. She’s also a serial entrepreneur and marketer who balances the art and science of connecting on a human level through business.   For the full show notes, visit https://www.ashleesang.com/episode13   RESOURCES MENTIONED: Read Fab’s book “Reclaiming Your Time Off”:  https://www.penguinrandomhouse.com/books/670...

I’m so excited to chat with Authenticity Coach Betty Chan. I had the privilege of getting coached by her when she was getting her coaching certification and I’ve loved seeing her business has evolved since.    For the full show notes, visit https://www.ashleesang.com/episode12   RESOURCES MENTIONED: Accomplishment Coaching (the program we met through): https://www.accomplishmentcoaching.com Read B...

In this solo episode, I’m introducing our next theme: Connection. Because when it comes to building a thriving business, connection is everything. It’s what attracts, nurtures, and retains customers. It’s what turns clients into advocates. And it’s what keeps you top of mind with partners. For the full show notes, visit https://www.ashleesang.com/episode11   RESOURCES MENTIONED: Listen to Episode...

I’m so excited to chat with Sales Strategist, Trainer, and Coach Michelle Terpstra. She is SO passionate about sales…something so many of us find scary or intimidating. And not only sales, but the pursuit of monthly recurring revenue. Listen in as she shares her take on getting comfortable with sales, failure, and money. For the full show notes, visit https://www.ashleesang.com/episode10   RESOURC...

I’m so excited to interview Founder and Financial Educator Kara Perez of Bravely Go. Kara is well-researched, outspoken, and creates easy-to-understand-and-act-on content that makes personal finance more accessible and more sustainable. Even though she’s a finance expert, she’s “not thrilled with capitalism,” and teaches us how to show up for things we care about. I think you’ll appreciate her tak...

Hello, hello! This month's theme of "cash" wouldn’t be complete without chatting with Laura Kelly, bookkeeper and CEO of TulaBooks , a bookkeeping agency that prides itself on being more than just number crunchers. I think you'll really appreciate the vulnerability that Laura shares in this episode, especially around the subject of burnout in the midst of “success.” And how her core value of conne...

Hello, hello! Welcome to this solo episode and the introduction to our 2nd monthly theme: Cash. We’re gonna touch on how brand messaging makes you more cash, but also how your values guide how you spend money.  Like lots of you, I’ve always been a go-getter. A self-starter. And yes, a perfectionist. I’ve struggled with anything that’s not possible through sheer determination. But I’m coming to lea...

Hello, hello! This episode is a bit of an experiment. In this Business Banter Bonus Episode, I am chatting with Brand Story Coach and Copywriter, Sarah Sambles . Sarah is also co-host of the Successful Coach Brand Summit, where I’ll be sharing my own thoughts on audience personas, connecting with real people to do good business with good humans, and attracting and creating a values-aligned audienc...

Hello, hello! I am so excited to continue our theme of clarity with Lexi Merritt, Launch Strategist and the Founder of the Pretty Decent Internet Cafe .  Lexi has this unique ability to make the intangible tangible and to make the magical practical. You're really going to like her approach to creating your dream work life and imagining what those three elements are like together and independently....