Helen Thacker
Purpose Potential and Power
Hey there... it's Helen here and welcome to the podcast! I'm a Sales and Strategy Coach and messaging maven, with two decades as an entrepreneur and a huge passion for helping experienced coaches like you be seen by the world as the expert you are. I’m here to help you uncover, define and clearly communicate all your skills… to then position you as a leader, raise your revenue potential and quickly 10x your sales. All by sharing everything you need to know about clear messaging and gentle selling that I’ve used to help hundreds of business owners successfully grow online. I truly value buildin...
Be sure to visit the podcast's website and support the creator: www.helenthacker.com
Author
Helen Thacker
Category
Podcast website
Latest episode
Mar 28, 2024
Where to listen?
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Episodes
080: The strategy behind ending this podcast and what's coming next 28.03.2024 12:13
Wow! So this is "The one with the final episode!" (But don't go anywhere too fast... keep an eye on my IG https://www.instagram.com/helenthacker/ because something is on its way that's going to help you even more powerfully.. and I explain it all in this final outing for the Purpose, Potential and Power pod, after 2 years and over 120 episodes in total. I'm talking... How this move all ties into a...
079: The one piece of power messaging you need that gets your audience to buy 19.03.2024 20:59
This is a POWER episode! Because I'm walking you through, step by step, the one type of messaging that is the most powerful for moving your audience down the customer buying journey and into your offers, by showcasing you as THE person who can answer their problems. And it's not about providing more educational content! This is about the way you present your messaging that will shift your ideal cl...
078: Essential facts you need to know about your clients that will mean you communicate directly and sell out your offers 14.03.2024 25:37
This episode will be a huge needle-mover for you if you take notes...then go away and apply it to your coaching business! I'm talking about the key things you need to grasp a clear understanding of about your clients that will stop you from feeling like you're going unseen; that you're an expert waiting to be discovered; and will have your clients hiring you (without question!) rather than you wat...
077: How to accelerate your business by delegating decisions with GUEST - Selina Johnson, Speaker & Team Operations Strategist 02.03.2024 28:54
This is one of those episodes that could literally change the way you run your coaching business! Because I'm talking with the queen of operations, streamline and team strategy; Selina Johnson! If you have a team (small or large) or you're thinking of making your first hire, this is a must-listen kinda conversation! In this episode, she drops the most helpful and actionable tips to help you make d...
076: How to become recognised as THE go-to coach in your niche! 22.02.2024 24:06
This is one powerful hell of an episode for you if you're one of those incredible coaches out there (starting on day 1 or day 1000) who has years of experience to bring to your clients but still feels like you're flying under the radar and you're not YET being fully rewarded for your expertise! Because I know after 5 years of helping online businesses grow their sales, it's not as simple as (as we...
075: Practical exercise - Untangle your complicated sales processes and get people smoothly into your coaching offers 14.02.2024 22:45
If potential clients end up hiring another coach doing the same thing as you (ouch!), you should listen up! Because if the way you're taking connections from when they first find you and moving them into your offers feels like spaghetti junction... ...I'm walking you through a simple exercise you can do to untangle the mess! Grab a pen and paper as I explain why all the various ways you have to at...
074: Using personal style to communicate your message and sell, with GUEST EXPERT - Celebrity Personal Brand Stylist, Clare Chambers 07.02.2024 37:54
Today, I'm speaking to my guest (and client of 9 months), Clare Chambers, a Personal Brand Stylist for celebrities, television productions and female CEO's. This is one of those episodes where you'll take away simple, actionable tips using Clare's signature "5 Word Style Manifesto" that she's sharing here, so you can start looking at creating your own brand message using your personal style. For a...
073: Taking fast messy action with GUEST - Camille Plews, Business Mentor & Strategist 02.02.2024 24:00
Hey there, coaches! Welcome back to another episode. Today, we're diving into tons of good stuff with my guest, Camille Plews. We're talking: fast messy action, killer systems, finding the right lead magnets that work, crafting digital courses, and why simplicity is your secret sauce. This is an in-depth around the world of your coaching business episode covering so much which will help you get or...
072: How my clients 6x their revenue with the right messaging 30.01.2024 23:18
In today's episode, I'm sharing the secrets to effective messaging that help my clients 6x their revenue on average and diving into the incredible power of messaging to transform your coaching business. Ever wondered why some coaches, despite delivering exceptional results, struggle to command higher prices? I've got the breakdown for you! Discover why many coaches leave money on the table by negl...
071: 3 checks to make in your business that will turn new connections into clients - REAL & RAW EPISODE 25.01.2024 21:20
If people coming into your world can’t easily find their way to your offers and if your messaging and sales process doesn’t gently nurture them along the customer buying journey, then they will absolutely drop out of your world and go elsewhere! So in this episode, I introduce the three checks you can make in the sales and messaging systems you have set up in your business, to make that transition...
070: The huge ways I messed up BIG time in my business in 2023 & the lessons I've learned 24.01.2024 25:05
This is a very open and honest episode that I really wanted to share with you because I'm talking about the hard and honest lessons that I learned while growing my coaching business in 2023, that I'm taking into 2024. And boy, what a year it's been! I'm reflecting on so many different aspects of being an entrepreneur, including mistakes in mentorship; the lesson that taught me to completely refine...
068: Finding limitless success as a female entrepreneur, with GUEST EXPERT, BBC TV and radio presenter, Katy Hill 09.01.2024 37:05
If you're a coach or female entrepreneur who's striving for a life of limitless and unstoppable success, you're going to love this episode today! I'm talking with Katy Hill, whose celebrity status many of you in the UK will recognise from her 25 years as a highly successful broadcaster on the BBC and elsewhere. Katy talks about her fascinating and huge transition from being in front of the camera...
067: Simple sales systems that sell PART 2: Unique messaging that gently nurtures your audience down the customer buying journey 04.01.2024 30:27
This episode is for you if you didn't start your coaching business to become a Chief Marketing Officer in order to sell more! I promise you don't need to be churning out constant content and there is a simple way to get back to what you love doing most- coaching and making an impact on your incredible clients! I'm explaining how I help my clients come up with just around 15 core topics that do wh...
066: The sales strategy that made me $8k without any discounts in Black Friday week 29.12.2023 26:04
This episode is all about the sales strategy and market positioning I want you to hear, so you don't feel you have to discount your offers! I walk you through the 5 step sales strategy that made me $8k in the week after Black Friday, without any price reductions. These 5 steps are all such key factors that played into the revenue result. I'm talking: A personalised sales plan that led to maximum...
065: Your essential 5-step plan for huge revenue & impact growth in 2024 (including the things that stops most coaches from having success) 27.12.2023 29:17
You'll want to save and re-listen to this one!! There's literal sales gold in here!... Because in today's episode I'm sharing what's working for me and my clients and what I'll be doubling down on this in 2024 to let the consistent revenue growth continue! We're talking your growth checklist to skyrocket your revenue and impact next year!... Because how many times have you looked at someone succe...
064: Systems to scale your coaching business, with GUEST EXPERT Ashton Smith 21.12.2023 28:19
This week, I'm speaking with Ashton Smith, Business Coach and founder of My Awakening Co, where she helps women build profitable and freedom-based businesses. Our conversation is a pen and paper kinda episode because we talk all things strategy and systems (totally our shared jam!!) to help you successfully scale and grow your online coaching business. We cover growing your team and making the rig...
063: Maximising your and your clients' results by making this one change to your offers 12.12.2023 26:56
I have to admit I felt a little bit nervous sharing this episode because it also means sharing a huge lesson I learned this last few months, which lead to me going back on something I'd previously done in my coaching business... BUT, so important for me to be honest with you because I'm addressing something that I know will help your clients get the best results (and that's what we're focusing on,...
062: How to use podcasts as the chief marketing officer in your coaching business with GUEST EXPERT Joanne Bolt, CEO of the PodcastHer Network 06.12.2023 27:15
I'm joined in this powerful episode by the Podcast Queen, Joanne Bolt, who's successfully used her podcast to generate almost 7 figures in revenue. And she's here today to share all the juicy details about how to effectively use your own podcast to launch, grow and make more money your own business. We talk about how to easily get started setting up your podcast, if this is something you're consi...
061: Simple sales systems that sell PART 1: Effective emails that are clear to your community 29.11.2023 28:12
I love to create simple, powerful sales systems that lead to accelerated revenue growth, you making more impact and you being able to build an incredible lifestyle alongside your coaching business. So this episode taking apart one piece of that funnel is incredibly powerful. I talk about why you might be feeling resistance over creating "masculine" feeling sales systems and how you can still be a...
060: If you want more sales, how to market what your clients are craving now, not what you want to give them! (The chocolate NOT broccoli analogy!) 22.11.2023 23:10
If you're an expert coach who feels like you're invisible to potential buyers, even though you're posting regularly and get good engagement and lots of positive comments...but no one is DM'ing you for info about your offers, this episode will change that! I'm sharing something really simple, that you might not have thought about before. It's a shift you can make today in your messaging, social me...
059: Strategy for building your coaching business with GUEST EXPERT, Lisa Johnson 15.11.2023 30:22
This week's guest is the incredible Lisa Johnson. Lisa is a Times best-selling author and possibly the UK's most well-known one to many course coach and Business Strategist, having created a business that turns over multi-million dollars annually. She's also the person responsible for catapulting me into the coaching industry, so I'm excited to share all her words of wisdom from our conversation...
058: Life & health update plus the systems you should have in place to take a 2 week business break 25.10.2023 28:57
In this episode, I'm sharing some really personal behind the scenes on what's been going on in my life away from business.... which leads nicely into me taking a complete 2 week break. And I wanted to give you the key strategies and business systems I've put in place that enabled me to run a continuously growing coaching business while enjoying the freedom to travel. I share all the automation pr...
057: Having everything in your business while keeping it simple, with GUEST EXPERT Laura Sinclair, Marketing Coach and Social Media Agency Owner 18.10.2023 27:40
In this episode, I interview Laura Sinclair, Social Media Agency Owner and Business Mentor to talk about the art of living a simple business life, while excelling as a multi 6-figure entrepreneur. We cover so many invaluable tips: The importance of authenticity in your messaging and how it can enhance your brand's impact. How to outsource successfully while maintaining profitability. How to have i...
056: How to focus your messaging on problems, not results, and sell more offers! 11.10.2023 30:34
In this episode, I'm giving my insight into one of the biggest shifts coaches often need to make in their messaging to boost sales. One of the most common mistakes I see is prioritising results over problems when you're trying to sell more of your offers, but I also explain in depth why this might go against what you've possibly been taught before! So grab a pen and paper for this powerful marke...
055: Using personal style to boost your business and mindset - with GUEST EXPERT, Katie Allen, Founder of The Style Squad 05.10.2023 28:03
As a female entrepreneur, your personal style is your armour. And what we wear for events, Zooms and day to day business says a lot! In this FASCINATING episode I chat with Katie Allen, founder of The Style Squad about how your mindset can totally shift when you really use style as a tool to bring success to your business. This conversation was s LOT of fun...we laughed a lot! But in this epis...
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