@JamesMRink

Purpose NIL

Business EN ↓ 52 episodes

Purpose NIL is where personal branding meets impact. We help you define your Purpose as your NIL—your Name, Image, and Likeness—and show you how to align it with business opportunities that matter. Monetize Your Purpose NIL.Watch how Purpose NIL transforms the life of University of Oklahoma football player John Locke—showing how aligning purpose with identity can inspire your own journey. Whether you’re a student-athlete, CEO, celebrity, or creative entrepreneur, you’re already monetizing your identity. Now, let’s make sure it’s aligned with your deeper purpose.

Author

@JamesMRink

Category

Business

Podcast website

jamesfx.podbean.com

Latest episode

Apr 23, 2026

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Episodes

Purpose NIL; Childhood Dreams to CEO Blueprint 23.04.2026

Purpose NIL; Childhood Dreams to CEO Blueprint SHOW NOTES: What if the key to elite performance—on the field and in business—starts with a single moment of inspiration? In this episode of Purpose NIL, host James M. Rink sits down with University of Oklahoma tight end John Locke to explore how purpose, values, and discipline shape not just athletes—but future business leaders. From a third-grade dr...

Purpose NIL; Why Purpose is the Ultimate Competitive Advantage 15.04.2026

Purpose NIL; Why Purpose is the Ultimate Competitive Advantage   In this episode of Purpose NIL, host James M. Rink sits down with University of Oklahoma tight end John Locke to explore how living with purpose transforms performance—on the field, in business, and in life. Fresh off the Crimson Combine, John shares powerful, real-life moments of what it looks like to live your purpose in action. Fr...

Purpose NIL; Build Your Purpose, Lead with Impact 08.04.2026

Purpose NIL; Build Your Purpose, Lead with Impact Show Notes Title: Building Purpose That Scales Across Life, Business, and Leadership Episode Summary: In this episode of Purpose NIL, we take a major step forward—moving from discovery to definition and execution of purpose. Host James M. Rink and University of Oklahoma tight end John Locke walk through one of the most powerful stages of the Purpos...

Purpose NIL; From NIL to CEO 25.03.2026

Purpose NIL; From NIL to CEO 📺 Show Notes Build Your NIL Brand with Purpose In this episode of Purpose NIL, host James M. Rink continues his deep-dive coaching series with John Locke, revealing how purpose transforms not just performance—but identity, leadership, and long-term success. This episode moves beyond why purpose matters and into how to build it—step-by-step. 🔑 Episode Theme: Purpose D...

Purpose NIL; Purpose Drives Performance That Wins! 18.03.2026

Purpose NIL; Purpose Drives Performance That Wins! Show Notes Purpose Creates Results If you’re a CEO, founder, or leader developing young talent, this episode answers a critical question: How do you drive measurable results and build people who stay, grow, and lead? In this episode of Purpose NIL, James M. Rink breaks down a simple but powerful truth: Purpose isn’t inspiration—it’s a performance...

Purpose NIL; Tamala Grew $3M to $20M — CEOs Miss This! 11.03.2026

Purpose NIL; Tamala Grew $3M to $20M — CEOs Miss This!  Show Notes Purpose NIL | How Purpose Alignment Grew a $3M Account to $20M In this episode of Purpose NIL, host and Purpose Coach James M. Rink explores a powerful leadership question every executive faces: How do you grow major accounts — and retain the high performers who make it happen? Through the story of sales executive Tamala, this epis...

Purpose NIL; Results Through Purpose Alignment 09.03.2026

Purpose NIL Episode 024 — Show Notes   Theme: Results Through Purpose Alignment   In this episode of Purpose NIL, host James M. Rink explores a powerful leadership principle: purpose-driven performance produces measurable results. Whether you are a CEO, entrepreneur, sales executive, or college athlete building an NIL brand, purpose is more than inspiration — it is a strategic advantage. Research...

Purpose NIL, Purpose Drives Results 24.02.2026

Purpose NIL, Purpose Drives Results: From the Boardroom to the Locker Room Host: James M. Rink Show: Purpose NIL 🔥 Episode Overview What happens when you stop chasing profits and start living on purpose? In this episode of Purpose NIL, James M. Rink shares his personal journey of early business success, burnout, rediscovery, and the breakthrough that changed everything — defining his purpose. Whe...

Purpose NIL; CEO Values, Lessons from OU Athletes 12.02.2026

Description: Values shape leadership, NIL brands, culture, trust, and business success Welcome to Purpose NIL with host and coach on purpose, James M. Rink. In this episode, we explore a foundational principle that shapes every decision in business, leadership, sports, and life: values. James opens with a personal childhood story about protecting his brother, which helped form a lifelong core valu...

Purpose NIL: How Purpose Fuels NIL, Leadership, and AI Strategy 04.02.2026

Purpose NIL: How Purpose Fuels NIL, Leadership, and AI Strategy 10-Word Description: College athletes show CEOs how purpose drives performance and growth.   🎙️ Purpose NIL — Episode Show Notes Episode Title: Winning in the AI Age: Purpose, People, and Competitive Advantage Host: James M. Rink, Founder of Purpose of You & Purpose NIL 📌 Episode Overview In this episode of Purpose NIL, host and...

Purpose NIL;  Purpose as Strategy: How Clear Purpose Builds CEOs, Brands, and NIL 28.01.2026

Purpose NIL;  Purpose as Strategy: How Clear Purpose Builds CEOs, Brands, and NIL   Episode Description Purpose isn’t soft—it’s strategic. In this episode of Purpose NIL, host and purpose coach James M. Rink reveals why leaders, entrepreneurs, and athletes who clearly define their purpose gain a measurable advantage in business, NIL, and life. Drawing parallels between artificial intelligence and...

Purpose NIL; Who You Serve Defines You: Purpose, People, and Influence 15.01.2026

Purpose NIL; Who You Serve Defines You: Purpose, People, and Influence   Description In this Purpose NIL, the focus is on people—who you choose to serve, influence, and show up for consistently. Purpose isn’t abstract or future-focused; it becomes real when it’s aimed outward.  With University of Oklahoma Football’s John Locke and Oklahoma State University’s NIL Brand Squad – Dr. K. James M. Rink:...

Purpose NIL; Purpose in Motion 06.01.2026

Purpose NIL Purpose in Motion: How Action Builds Identity, Performance, and Impact Show Notes Purpose doesn’t live in your head—it lives in motion. In this powerful episode of Purpose NIL, host James M. Rink explores why action matters more than ideas, intention, or even talent. At the intersection of business, competition, and identity, this episode reveals how the actions you love to take become...

Purpose NIL — Purpose Is the Power You Carry 31.12.2025

Purpose NIL — Purpose Is the Power You Carry Welcome to Purpose NIL, hosted by James M. Rink, where leaders, athletes, entrepreneurs, and purpose-driven individuals learn how to align their work, life, and calling through purpose. In this powerful episode, James introduces a simple but transformational truth: The feelings you love to feel are the feelings you are called to give to others. This ide...

Purpose NIL; OU WBB’s Zya Vann - Be the Light: Purpose Beyond the Game 24.12.2025

University of Oklahoma Women’s Basketball Zya Vann’s faith-driven journey transforming purpose into leadership, impact, and hope.   In this episode of Purpose NIL, host James M. Rink engages with Zya Vann, a guard from the University of Oklahoma's women's basketball program, as she explores her life's purpose and how it intertwines with her academic and athletic pursuits. Joined by Dr. Kathleen Sh...

Purpose NIL The Light Within: OU’s WBB Zya Vann’s Purpose in Play 17.12.2025

Purpose NIL The Light Within: OU’s WBB Zya Vann’s Purpose in Play In this episode of Purpose NIL, University of Oklahoma Women’s Basketball guard Zya Vann opens up about discovering her purpose through basketball, gratitude, core values, and authentic living. From supporting teammates to shaping her NIL brand, Zya shares how pruning distractions and honoring her purpose helps her grow, inspire oth...

Purpose NIL; Zya Vann’s Purpose Play at University of Oklahoma Women’s Basketball 09.12.2025

Zya Vann shares her journey of gratitude, growth, and purpose—on and off the court—showing how core values, boundaries, and authenticity shape true success. In this conversation, Zya Vann discusses her journey of discovering her purpose both in basketball and in life. She emphasizes the importance of core values, gratitude, and supporting her teammates. Zya reflects on her personal growth and the...

Purpose NIL; OU Women Basketball’s Zya Vann’s Intentional Acts of Purpose 02.12.2025

In this episode of Purpose NIL, Zaya Vann, a women's basketball player at the University of Oklahoma, shares her journey of discovering her purpose and how it influences her life as a student-athlete. The conversation explores her evolving purpose statement, the balance between athletics and academics, and the importance of self-care and mental health. Zaya discusses how she brings positivity to h...

Purpose NIL: OU Women Basketball’s Zya Vann’s Mission Beyond the Court 25.11.2025

Purpose NIL: OU Women Basketball’s Zya Vann’s Mission Beyond the Court. In this episode of Purpose NIL, host James M. Rink engages with Zya Vann, a University of Oklahoma women's basketball player, to explore her journey of discovering her purpose in sports and life. Zya shares her insights on how her commitment to basketball is intertwined with her desire to inspire others, emphasizing the import...

Purpose NIL; Purpose in Play; OU’s Zaya Vann’s Rise in Women’s Basketball 19.11.2025

University of Oklahoma Women’s Basketball Guard, Zaya Vann shares how purpose, mental strength, and emotional intelligence shape her basketball journey. Summary In this episode of Purpose NIL, host James M. Rink engages with Zaya Vann, a guard for the University of Oklahoma's women's basketball team. They discuss the importance of identifying one's purpose, both in athletics and in life, and how t...

Purpose NIL; Chasing Dreams OU Basketball's Zya Vann’s Journey of Purpose 11.11.2025

OU’s Zya Vann shares her journey of faith, family, and purpose on and off the court. In this episode of Purpose NIL, host James M. Rink engages with Zaya Vann, a University of Oklahoma women's basketball player, as she shares her journey of balancing academics, athletics, and personal growth. Zaya discusses her family legacy in basketball, her aspirations to play in the WNBA, and the core feelings...

Purpose NIL; OU Women’s Basketball Zya Vann: Finding Purpose Beyond the Court 06.11.2025

Purpose NIL; University of Oklahoma Women’s Basketball Zya Vann: Finding Purpose Beyond the Court In this conversation, Zya Vann, a rising star in University of Oklahoma Women's basketball, shares her journey and the profound influence of her family on her life and career. The discussion explores the importance of understanding one's purpose, especially in the context of Name, Image, and Likeness...

Purpose NIL; Living Your Purpose in Action: OU Football’s John Locke’s Journey 28.10.2025

OU’s John Locke and James M. Rink share how purpose, values, and discipline empower athletes’ lives.   In this episode of Purpose NIL, host James M. Rink and guest University of Oklahoma Football’s John Locke discuss the importance of defining one's purpose and how it can empower athletes in their personal and professional lives. They explore the process of creating a personal purpose plan, identi...

Purpose NIL; Inspiring Dreams- The Journey of OU Football’s John Locke 21.10.2025

Purpose NIL; Inspiring Dreams: The Journey of OU Football’s John Locke Host James M. Rink and OU Tight End John Locke explore how purpose, values, and family shape dreams—empowering athletes and young dreamers to rise. John Locke discuss the importance of personal purpose and values in the context of student athletes. They explore John's journey in crafting his purpose statement, the significance...

Purpose NIL; OU Football’s John Locke is inspiring kids with Purpose 16.10.2025

Purpose NIL; OU Football’s John Locke is inspiring kids with Purpose. In this conversation, James M. Rink and John Locke explore the significance of defining one's purpose and how it relates to personal branding through NIL (Name, Image, Likeness). They discuss the recent Crimson Combine event, where John engaged with fans and inspired children, fulfilling his purpose statement. The conversation a...

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