Friedrichs Coffee

Pulling Shots

Business EN ↓ 56 episodes

With 30 plus years in the coffee industry, The Friedrichs team talks everything from their notable beginning to current coffee shop trends, hiring and training tips to growing a coffee Roastery. Wether you are looking to follow you dream of opening up a coffee shop, or have been in the industry for decades and are just looking for new inspiration, we hope to give you knowledge and insight to help grow further, faster!

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Author

Friedrichs Coffee

Category

Business

Podcast website

sites.libsyn.com

Latest episode

Sep 30, 2026

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Episodes

Can Your Coffee Shop Run Without You? 30.09.2026

Have you ever wondered if your shop is sustainable? If had to drop everything for a certain amount of time whether the shop you built would be self sustaining? What needs to be handled by you? What can be handled by others exclusively? Sammy and Kailee answer all these questions and provide experiential wisdom into this topic.

Your Coffee Shop Can't Compete With Chains (and that's okay) 18.09.2026

Local coffee shops don't have infinite resources. Got you fam, here's some ways you can still have leverage and compete against national chains!

PSL and planning for fall Video 07.09.2026

Several things change in the fall. New seasonal drinks Schools back Some employees leave while other come back We talk how to plan for it all in this episode.

Third Wave Coffee, Explained: What It Got Right and Wrong 27.08.2026

Third wave coffee shops are closing while drive-thru chains triple their store count. Sam and Kirk break down what third wave actually got right, where it lost the plot, and why "producer-focused" coffee is getting crushed by "consumer-focused" coffee.  In this episode: - What third wave coffee actually is — and why the term itself has become loaded - The data: Seven Brew's 26-to-600-store run in...

How We Took Our First Full Week Off From the Coffee Shop 21.08.2026

We just took our first-ever full week off — Thursday to Thursday, both kids, no grandparents, no help — and the business didn't skip a beat. This episode is about what actually had to change for that to be true. In this episode: - What Sam's role looked like 5 years ago vs. today (it used to all stop with him) - The hiring rule that made roaster hires actually stick — pull from the stores first -...

How to Buy a Coffee Shop Without Killing What Made It Successful 19.08.2026

Buying a coffee shop that's already running? Most new owners kill the thing they just bought — usually in the first 90 days, usually by "fixing" something that wasn't broken.

Nobody knows you exist 14.08.2026

You will never be too active in your community, post on social media too often, or talk about you business too much.   We've owned coffee shop for 35 years. People still have never heard of us.

Do and Don'ts of Hiring Family 13.08.2026

We are a family business that has been operating for 35 years. Heres how we maintain the fmaily dynamic without killing eachother

Coffee shop news 12.08.2026

Dutch Bros and 7 Brew compete for growth, while vietnam is growing in both quantity and quality of their green coffee

Dutch Bros is opening 6 locations near us - Should we be Worried? Video 11.08.2026

Dutch Bros is opening six locations in Des Moines within a six-month span — and it's not the only chain moving in. Starbucks, Seven Brew, and Caribou are all expanding into markets where local coffee shops have been operating for years. In this episode of Pulling Shots, Sam and Kailee break down what you can and can't control when a big chain sets up shop next door: pricing, hiring, culture, and t...

How to process Feedback #46 Video 30.07.2026

"How can I improve the coffee shop operations?"  If you've ever asked yourself this question, there's a simple answer: Customers give you feedback constantly — the trick is knowing which hints to take and which to ignore. In this episode of Pulling Shots, Kailee and Sam break down how to separate real signal from noise at Friedrichs Coffee

Hot Coffee Manager Opinions: Based or No? Video 20.07.2026
Getting your shop dislodged from the past Video 17.07.2026
Warning: Bad Hires Cost More Than You Think! Video 17.07.2026
You'll Start Your Own Coffee Cart When You See This! Video 29.05.2026

The first step is always the hardest, we'll tell you exactly how to do it!

Stategies For Coffee Shop Updates 🙋🏻‍♂️ Video 22.05.2026

We dive into the process of how to update menus, aesthetics, specials, equipment and other things for the continued growth of your shop.

Workplace Emergency Management, and how to deal 🚒👨🏼‍🚒 Video 22.05.2026

Coffee shop emergencies, equipment failures, employee incidents & irrational fear. Sam and Gary go through the types of emergencies they've had to respond to and how to have the right mindset in response and to be prepared.

Navigating AI, changing with the times! ⏳ Video 11.05.2026

In this episode we open up about the current challenges facing our business and how it affects our outlook for growth.

It took a while to learn what we learned 😮 30.04.2026

Coffee shop culture, barista management, and employee retention — the real conversation most owners aren't having. Sam and Kailee break down what actually builds a strong coffee shop team: why communication is the root of almost every staff frustration, how menu changes land differently on the floor than on a spreadsheet, the dress code debate, and why there's no substitute for physical presence —...

Building a coffee shop from scratch?🧐🏪 30.03.2026

What is it like to build up multiple coffee shop locations? This episode Sam and Gary reminisce on the most important things they've learned from their management journey.

Do New Hires Really Need Experience?🤔☕️ 17.03.2026

Sammy and Kaylee break down the types of experience that are needed and maybe not so much in new hires.

Creating a coffee shop menu in 2026 04.03.2026

Sam and Kailee talk about the active project of creating a coffee shop menu. What to add, what to avoid, the importance of simplicity and how to implement trends.

Are you growing or just distracted? 02.02.2026

This episode breaks down what actually drives growth, consistency, and profitability for coffee shop owners. If you run a café, this will challenge how you think about your menu and operations.

Maximize profit at your farmers market 02.02.2026

Sam and Kailee talk about the 5 years experience at farmers markets, what we've learned and what would would suggest coffee shop owners do to get started.

First, Second, Third Wave Coffee Explained 24.01.2026

We break down  first wave, second wave, and third wave coffee —what they actually mean, where they came from, and how each wave impacts profitability, customer behavior, and coffee shop growth . We discuss whether third wave coffee is earned or chosen, why convenience often beats values, how second wave systems scale better for most owners, and what coffee shops can learn from gas stations. Plus,...

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