Public Speaking, Confidence, Storytelling, Selling, Personal Brand, Career Advancement: Be In Demand

Get off the social media treadmill to nowhere and start making an impact. Speaking, in person or virtual is never a one-and-done event. As a matter of fact, when you’re the hired speaker at an event your audience is 96% more likely going to remember you and 67% likely to refer you to someone who needs your services. In this episode, I dive into exactly how one event will literally open more doors...

Thinking about using speaking as your best form of organic marketing?  But wondering what a signature speech is and why you need one?  A signature speech is similar to a signature story that you use over and over again. It’s that speech or story that you share and it sounds conversational, and authentic and engages your audience. Who needs a signature speech? Learn about that and more in...

Tired of dreaming of that book you want to write? Ready to finally get it in the hands of your audience? Danielle Cook is a writer who’s worked with over a hundred entrepreneurs, creatives, and thought leaders who were ready to break through the noise and speak to the heart of their ideal audience. Whether it’s crafting the book you’ve been dreaming of or writing a bio that strikes the perfect bal...

A picture is worth 1000 words. How to use the power of imagery to move you closer to your goals.  Something magical happens when you picture in your mind a goal or desire you have for your life or business. Yes, it feels good and fun to daydream about this….one day….but brain-wise, this is a hack that shouldn’t be overlooked. I dive into the brain science behind mental imagery and envision yo...

Your confidence can be as natural and normal to you if you start teaching yourself how. Being confident and comfortable in front of one, two, or a crowd can become your new normal. It takes a few intentional steps to get yourself in front of the right audience to own your expertise and get hired for your expertise.  Your new identity can be that business owner who gets in front of a group of...

Stories sell ideas, products, services, and beliefs! How to become a storyteller. Telling yourself the right story is one story you need to be repeating to yourself but what about others? Stories are mental picture books that help your audience see, hear, and feel themself inside your story. Sharing your story is part of building the know, like, and trust with others. Your story needs to be a part...

Clients hire experts and speaking positions you as the expert. Now what? What do you say when you have that opportunity to be in front of an audience filled with quality leads?  If you’ve been feeling frustrated by the lackluster results social media posting is providing for you, then it’s time to speak to a crowd of quality leads. This is your opportunity to demonstrate your vast knowledge a...

Speaking is one of the most overlooked marketing strategies. Besides, there is an abundance of opportunities to speak and share your story right in your backyard, it’s also one of the best and most efficient ways to speak to a group of pre-qualified leads.  When is the right time to start raising your hand to be the speaker at meetings, conferences or be interviewed on podcasts? In this episo...

Digging too many holes, while looking for gold is costing you precious time and energy. It’s the perfect strategy to stay unseen and invisible. Ever hear that phrase, 3 feet from gold? It’s not just a phrase but it’s a strategy I see so many people using. 3 feet from gold is giving up on something before it even had a chance to work. This week’s episode is about focusing your time, energy, and mon...

Here’s a success hack that will impact your business and help you achieve any goal you set for yourself. Successful people measure success by taking action without waiting for motivation, sticking to commitments, and not letting emotions run the show. These exact principles can be used when getting booked for speaking events and tapping into new speaking markets. In this episode, you will learn: &...

Self doubt is the #1 killer of a great idea, business or goal. Don't let self doubt be the guide in your life. Jessica is the Personal Transformation Coach of Wright Life Coaching. She lives in the Seattle area with her husband and their dachshund, Hershey. She enjoys cooking, baking, crafting, and drinking coffee. Jessica is obsessed with degrees and programs that have the word “transformation” i...

Perfectionism and the desire to be good enough I had this belief, I needed to show up or at least appear to be perfect in the outside world. The truth is, deep down inside being perfect is a race you’ll never win. I discovered that by giving up my need to be perfect. I got so much more, including clients, abundance, and opportunity. I dive deep into this perfect topic (pun intended) and if you fee...

As business owners, most of us know that a confused mind never buys. We understand that it’s important to not overwhelm our audience with too many options. However, what about the power of choice? Is it possible that we’re losing potential clients by not having enough options? In this episode of the Be In Demand podcast, I’m diving into one of my favorite topics - brain neuroscience - and how the...

If you’re a high-achiever, you’re always on the lookout for that edge to goal setting. Feel like your thoughts and ideas are all over the place? You got a thousand ideas of what to share in your keynote presentation, podcast interviews or videos. Whee do you begin and even better, where do you draw the line? In this episode, I’m discussing this study that was done on children at a playground with...

How does a girl from down under go from everyday mom and wife to a household name? The answer is with a story and a signature speech that positions you as an expert. In this episode, you'll get to be a part of a conversation with one of my clients and students. Belinda had been speaking for years before signing up for the In Demand Signature Speech program. You’ll hear how the program not only cha...

How to pitch podcasts for visibility is your gold mine to other people's stages. There’s a right way and a wrong to pitch for those elusive free publicity moments. Whether you’re pitching yourself for podcasts, speaking events or TV, you’ll want to follow these guidelines to hear YES. This week I’ve brought on Christina Nicholson, a mother of three, TV host, and business owner who knows more about...

Lead generation for coaches from public speaking improves brand awareness too. Tired of spinning your wheels? Feel like you’ve been following and applying other businesses’ techniques and ideas to grow your business but only to get small results? Are you now looking for ideas on how to stand out from your industry and showcase your expertise while showing your authentic self? Then why not utilize...

Public speaking is your best form of organic marketing. Struggling with all the different ideas you want to share in a speech? Feeling a little stressed with each speech you have to deliver? What if it was easier than you’d imagined? In this episode, I’ll be bringing in one of my students, Joe Sova.  Joe Sova has been speaking for years and is no novice when it comes to the spotlight and talk...

A bad memory can keep you from ever trying again. Do you have a particular speaking experience in your life that makes you want to hide, feel like a failure, or feel scared that you actually believe getting visible is not for you? What if I tell you what you need is a NEW memory where you succeed so that every time you look back, you have evidence you can actually speak in front of others?  I...

Be In Demand Podcast with Laurie-Ann is now celebrating its second year!!  I can’t believe that we are now in our second year! Where does the time go? I started this podcast during the global lockdown and to be at episode 111? Wow.  I learned so much from this journey so in this episode, I’m going to be sharing with you everything I’ve learned from being a podcaster for two years- what I...

Client interviews and market research calls is building relationships. When starting out a business, you probably heard a lot of gurus talk about finding your ideal client, getting to know them and their problems, so that you can speak directly to that in your marketing. But how does it actually help you in your business? Diving deep into learning more about how your ideal client talks about and s...

Thinking about using speaking as your best form of organic marketing?  But wondering what a signature speech is and why you need one?  A signature speech is similar to a signature story that you use over and over again. It’s that speech or story that you share and it sounds conversational, authentic and engages you with your audience. Who needs a signature speech? Learn about that and mo...

Selling and sales calls are the lifeblood of your business. Without sales, you have a non-profit.  Whether you’re in a brick-and-mortar or have an online business, you need sales to keep your business thriving and profitable. Do sales calls always equal new clients? And does not closing a client mean there’s something wrong with you? If sales is making you uncomfortable and you’re looking for...

Quitting her corporate job was the answer to her shy streak and method to avoid speaking at meetings.  However, Kim decided this fear of public speaking was not going to have hold of her anymore. Despite her fears of being the center of attention, she hired me as her coach. During our work together Kim not only gave her first speech to an audience filled with her ideal clients, she got hired...

Curious to know the RESULTS of In Demand-Signature Speech? So another class of students have graduated from my In Demand-Signature Speech program and it has been a very wonderful 9 weeks of learnings.  You might be wondering what’s an In Demand-Signature speech? How to craft it? What do my students learn inside the program? And how they go from being “I just don’t know what to say” to “I feel...