Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode of Public Relations with Fexingo, Lucas and Luna dissect how a PR team landed a feature in a major tech publication by pitching a journalist on their own recent beat change. They walk through the real-world case of a cybersecurity startup that noticed a reporter at TechCrunch had shifted from covering fintech to enterprise security. Instead of sending a generic pitch, the PR team c...

In this episode, Lucas and Luna dissect how a small B2B SaaS company scored a feature in a major business publication by pivoting off a journalist's LinkedIn post. The journalist had complained about vague PR pitches, and the company's PR lead crafted a hyper-specific response that became the story. They break down the exact timing, the language choices, and why the journalist ran with it. No pres...

In Episode 80 of Public Relations with Fexingo, Lucas and Luna break down the exact strategy one B2B software company used to turn a scathing G2 review into a front-page Wall Street Journal feature. They walk through the pitch sequence, the journalist's response, and the key lesson: a negative review can be a media asset if you treat it like data, not damage. The episode includes specific examples...

In this episode of Public Relations with Fexingo, Lucas and Luna break down the exact strategy behind a rejected pitch that eventually landed a top-tier feature. They walk through how a tech startup pivoted their approach after an initial 'no', using the journalist's own feedback to reshape the story. The episode covers the specific steps: analyzing the rejection, finding a new hook tied to an ind...

In this episode of Public Relations with Fexingo, Lucas and Luna explore a counterintuitive PR strategy: turning a rejected pitch into a high-profile feature. They dissect a real-world case where a fintech startup's initial email got a 'no thanks' from a Wall Street Journal reporter, but a follow-up leveraging the reporter's own recent work led to a front-page article. The hosts break down the spe...

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a PR team at a mid-sized cybersecurity firm turned a journalist's factual error into a media opportunity. Instead of complaining, they sent a polite correction with fresh data, earning a revised article that included their CEO's quote and a link to their product page. The strategy resulted in 12,000 page views and three i...

In episode 76 of Public Relations with Fexingo, Lucas and Luna break down a surprising PR tactic: using a journalist's factual error in a previous story to pitch a corrective or deeper piece. They walk through a real case where a fintech startup spotted a misstated revenue figure in a major outlet's article about their competitor, then pitched a reporter on the correct number, which led to a featu...

In this episode of Public Relations with Fexingo, Lucas and Luna unpack a counterintuitive PR move: how a mid-market cybersecurity company turned a competitor's leaked internal memo into their own earned-media win. They walk through the exact three-step process the PR team used — verify, contextualize, offer — and explain why journalists are actually more receptive to this kind of opportunistic pi...

Lucas and Luna break down the art of the 'non-announcement pitch' — pitching a journalist when your company has no news, no launch, and no data. Using the real example of a small logistics startup that landed coverage in The Wall Street Journal simply by offering an executive's informed take on a breaking industry trend, they walk through the three-part structure: a timely hook, a specific angle t...

In episode 73 of Public Relations with Fexingo, Lucas and Luna explore how a mid-sized logistics company turned a preventable warehouse fire into a masterclass in proactive crisis PR. Rather than hiding behind legal, the CEO issued a raw apology within two hours, live-streamed the cleanup, and transformed a disaster into a narrative about transparency and safety investment. The episode breaks down...

In this episode, Lucas and Luna explore how a small, unknown direct-to-consumer mattress brand, NightWell, used a journalist survey to earn coverage in major outlets like The Wall Street Journal and Business Insider. By surveying 500 journalists about their biggest PR pet peeves, they created a data story that was too compelling to ignore. Lucas breaks down the four-step strategy: identifying the...

In Episode 71 of Public Relations with Fexingo, Lucas and Luna break down how a small cybersecurity startup landed coverage in a major tech publication by directly pitching a journalist's specific, stated wish list. They walk through the actual pitch, the journalist's tweeted wish list for story ideas, and why timing and specificity beat a generic press release every time. Hosts discuss the one-se...

In this episode of Public Relations with Fexingo, Lucas and Luna explore a specific technique that transformed a PR pitch: the strategic pre-pitch phone call. Using a real-world example of a cybersecurity startup that landed coverage in a major tech publication, they break down how a five-minute conversation with a reporter shifted a story from 'no thanks' to a front-page feature. They discuss the...

Lucas and Luna break down the anatomy of a single pitch that broke through. They examine how a freelance PR pro landed a Fortune editor's retweet without a client, a launch, or a press release. The episode walks through the specific thread: a one-paragraph LinkedIn comment that led to a direct message, which became a commissioned byline. They discuss why editors pay attention to outsiders who unde...

Episode 68 of Public Relations with Fexingo. Lucas and Luna dissect a case where a PR team turned a competitor's product recall into a media opportunity. They walk through how the team monitored the crisis in real time, prepared a data-driven response that positioned their own company as the safe alternative, and pitched the story without naming the competitor directly. The episode covers the exac...

In episode 67 of Public Relations with Fexingo, Lucas and Luna break down a specific PR tactic: using a journalist's own tweet to craft a pitch that gets opened and replied to. They walk through a real example where a PR team noticed a reporter tweeting about a pain point in their industry, then sent a pitch that directly addressed that tweet with a data point and an expert source. The result? A r...

Episode 66 of Public Relations with Fexingo explores a counterintuitive PR move: using a rival's success to land your own press. Lucas and Luna break down how a mid-sized cybersecurity firm, CyberShield, earned a feature in TechCrunch by analyzing why a competitor's IPO was covered so heavily and positioning their own story as the 'next wave.' They walk through the exact pitch, the data point that...

In episode 65 of Public Relations with Fexingo, Lucas and Luna unpack a fascinating PR playbook: how a mid-tier pharmaceutical company used a single anonymous employee source to shift media coverage from negative to neutral during a product safety controversy. They trace the sequence from internal leak to front-page story, explain why journalists trust unnamed insiders more than official statement...

In this episode, Lucas and Luna dig into a clever PR tactic that flips the usual pitch dynamic: instead of sending out press releases, a small B2B software company surveyed 500 journalists about their pet peeves, then turned the results into a newsworthy report. The founders—Sarah Chen and Marcus Webb—had zero media relationships and a tiny budget. By giving journalists a platform to vent, they ea...

When a mid-sized food brand faced a voluntary product recall, most PR playbooks would have gone into damage control mode. But this team did something counterintuitive: they published the raw internal memo that led to the recall, including the testing data and the decision timeline. The result? Consumer trust ratings actually improved within two weeks. Lucas and Luna break down why radical transpar...

In this episode, Lucas and Luna break down a specific PR strategy: using a journalist's own previously published byline as the hook for a pitch. They walk through a real example where a small cybersecurity startup pitched a Wall Street Journal reporter by referencing her own piece on ransomware trends—and got coverage. They discuss why this works, how to find the right byline, and the dos and don'...

In this episode, Lucas and Luna explore how a small PR team at a regional construction firm secured a front-page business section story by pitching a journalist's upcoming editorial calendar. They break down the exact strategy: monitoring beat reporters' published schedules, identifying a gap in planned coverage, and positioning a data story on building material costs as a timely fit. The episode...

In this episode of Public Relations with Fexingo, Lucas and Luna unpack a counterintuitive PR tactic: using a journalist's own social media post as the hook for a pitch. They break down a real case where a fintech startup scanned a reporter's LinkedIn for recent frustrations, then built a pitch that directly addressed a problem the journalist had publicly complained about. The result: a front-page...

In this episode, Lucas and Luna break down how a B2B SaaS startup with no product launch, no funding round, and no customer stories landed a feature in a major business publication. They walk through the specific angle: a single data point from an internal survey that became the hook. The company, a team-collaboration tool called SyncGrid, had been quietly building for two years. Instead of pitchi...

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a small nonprofit turned one genuine journalist relationship into a cascade of national coverage—without a press release, a data viz, or a pitch blast. We walk through the exact sequence: how they found the right reporter, what they offered that made her care, and why the resulting feature led to three more major outlets...