Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a PR team turned a dry dataset into an interactive visualization that secured coverage on Bloomberg, CNN, and five other major outlets. They walk through the specific pitch strategy: why the team chose a journalist-friendly interactive tool (Flourish), how they framed the data narrative around a surprising regional tre...

In episode 106 of Public Relations with Fexingo, Lucas and Luna break down a specific PR tactic: using a journalist's previously published data to pitch a new angle. They walk through a real example where a PR team noticed that a reporter at The Wall Street Journal had written a piece citing a government dataset on manufacturing output. The team analyzed that dataset, found an overlooked trend abo...

In this episode of Public Relations with Fexingo, Lucas and Luna examine how a midsize consumer-goods company turned a potential PR disaster into a trust-building opportunity. They walk through the specific steps the PR team took when a manufacturing defect forced a voluntary recall of 50,000 units. Instead of hiding behind legal-speak, the company released a transparent video apology from the CEO...

Episode 104 of Public Relations with Fexingo explores a counterintuitive earned media tactic: turning an internal Slack leak into a front-page news investigation. Lucas and Luna break down the real case of a midsize fintech company in early 2026, whose CEO's leaked internal message about 'growth at any cost' during a product crisis became the centerpiece of a Business Insider deep-dive. They walk...

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a mid-size logistics company turned a routine internal memo about operational changes into a front-page story in a major business daily. They walk through the three-step framework the PR team used: identify the memo's broader industry tension, reframe it as a trend piece, and offer exclusive access to the CEO. Along th...

In episode 102 of Public Relations with Fexingo, Lucas and Luna dissect a counterintuitive PR tactic: replying to a journalist's comment on their own published article. They walk through a real scenario where a PR pro noticed a reporter on The Wall Street Journal add a critical reader comment to their piece—then used that opening to pitch a contrasting data point. The result: a follow-up story tha...

In this episode, Lucas and Luna dissect how a midsize consumer goods company turned a single viral TikTok video—a frustrated customer's unboxing of a damaged product—into a full-fledged national earned media campaign. They walk through the PR team's real-time decision to embrace the criticism, the journalist outreach that followed, and the surprising result: not just coverage in The New York Times...

For episode 100, Lucas and Luna break down a counterintuitive PR strategy that generated massive earned media: pitching a story based on a PR fail. They examine a real case where a company's botched product launch became a news hook—not by ignoring the mistake, but by proactively framing it as a learning moment. The hosts discuss the tactical shift from 'spin' to 'radical transparency,' how journa...

In this episode of Public Relations with Fexingo, Lucas and Luna break down a specific PR campaign where a startup CEO's personal apology email to customers — addressing a major service outage — turned into 40 press hits including coverage in TechCrunch, Business Insider, and The Verge. They walk through the exact email structure, the timing strategy around a Friday evening send, and how the team...

In this episode of Public Relations with Fexingo, Lucas and Luna break down a real PR win where a startup's CEO responded to a journalist's Muck Rack request for sources and turned a two-paragraph quote into a front-page feature in a major business daily. They walk through the exact steps: monitoring journalist signals, crafting a response that adds data not opinion, and nurturing the relationship...

In Episode 97 of Public Relations with Fexingo, Lucas and Luna dive into a specific case: how a PR team spotted a journalist’s Twitter thread asking for sources on a niche trend—and turned it into a front-page feature in a major business publication within 72 hours. They break down the exact steps: monitoring for signal, crafting a pitch that acknowledged the thread, and providing exclusive data t...

In this episode, Lucas and Luna break down a clever PR play: how a B2B SaaS company turned a Reddit AMA into 30 national press hits including Forbes, Inc., and Business Insider. The company was a little-known expense management startup called SpendWise. The PR team didn't pitch journalists directly. Instead, they seeded a compelling narrative on Reddit's r/smallbusiness, where the CEO answered que...

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a single LinkedIn post by a mid-market CEO — not a viral tweet, not a press release — earned 47 separate press hits across trade, regional, and national outlets over a six-week period. They walk through the actual post structure, the journalist outreach sequence that followed, and why reporters who ignored the company...

Lucas and Luna explore the counterintuitive PR strategy of turning a customer complaint into a national press hit. They break down the exact process a B2B SaaS company used when an angry email from a key client went viral internally. Instead of silencing the complaint, the PR team worked with the customer to frame it as a market signal. The result? A Wall Street Journal piece on the hidden costs o...

In this episode of Public Relations with Fexingo, Lucas and Luna break down how one PR team used a 'trend report'—a data-backed analysis of an emerging consumer behavior—to land coverage in three different trade publications and a national business daily. The report was about the rise of 'silent quitting' among Gen Z in retail, but the team didn't pitch it as a workplace story; they pitched it as...

In this episode of Public Relations with Fexingo, Lucas and Luna break down a specific case where a PR team turned a mundane industry data study into a front-page Wall Street Journal feature. They walk through the exact steps: how the team identified a surprising metric in raw data, framed it as a trend reversal, pre-briefed the right journalist with exclusive access, and timed the pitch to coinci...

In this episode, Lucas and Luna explore how a mid-size B2B software company used a media audit to uncover a hidden narrative that landed them front-page coverage in a top industry publication. They walk through the specific process: auditing 18 months of press clips, identifying a misaligned message, and reframing the company's story around a data point competitors ignored. The result was a featur...

In this episode, Lucas and Luna explore how a PR team turned a journalist's own academic research into a successful pitch. They break down the case of a B2B cybersecurity firm that used a Wall Street Journal reporter's published paper on digital trust to frame their product story. The conversation covers the exact research process, the timing of the outreach, and why this approach earned a feature...

In episode 89 of Public Relations with Fexingo, Lucas and Luna break down a specific newsjacking strategy that a small cybersecurity startup used to land coverage in The Wall Street Journal within 24 hours of a major data breach. They walk through the exact framework: monitoring real-time news alerts, identifying a journalistic gap in coverage, crafting a 'fast pitch' with a proprietary data point...

In episode 88 of Public Relations with Fexingo, Lucas and Luna explore a specific tactic: using original data to pitch trade publications. They walk through the case of a small cybersecurity firm that surveyed 500 IT managers about remote work security habits. The data revealed that 68% of companies hadn't updated their VPN policies since 2020 — a concrete, newsworthy hook. Lucas explains how the...

In this episode, Lucas and Luna explore how a PR team turned a rejected pitch into a national press hit by engaging a journalist's LinkedIn comment. They break down a real case: a B2B SaaS startup that got a 'not now' email from a Wall Street Journal reporter, then saw the reporter post about a data gap on LinkedIn. The team commented with a small dataset, sparked a conversation, and landed a full...

In episode 86 of Public Relations with Fexingo, Lucas and Luna break down how a small B2B SaaS company turned a single unsolicited customer thank-you email into front-page coverage on a major business news site. They walk through the exact steps: how the PR team got permission, framed the story as a data point about customer behavior, and pitched it to a specific journalist who had written about r...

In episode 85 of Public Relations with Fexingo, Lucas and Luna dissect a specific PR play: how a small fintech startup, PayWell, partnered with a local financial literacy nonprofit to land a front-page story in a major city newspaper. The hosts walk through the journalist pitch, the data hook from the nonprofit's client surveys, and why the earned coverage generated 3x the traffic of a typical pro...

A growing health-tech startup had no product launch, no funding news, and no crisis. What they had was a chronic staffing shortage in their client hospitals. In this episode, Lucas and Luna break down how the PR team turned that operational pain point into a narrative about industry-wide burnout, landed a feature in a major healthcare trade publication, and positioned the company as a solution — w...

Lucas and Luna break down how a small B2B software company turned an internal dataset into a media hook that landed them coverage in four trade publications. They walk through the exact pitch structure, the journalist's response, and how the company avoided sounding like an ad. Plus: why proprietary data is a PR team's best asset — even if the numbers aren't earth-shattering. This episode is built...