Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toronto Scarborough, helps us understand why sometimes our brains have a mind of their own… and what we can do about that. Gu...

Send us a note about this episode. We'll reply and thank you on a future episode Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing.  Guest Tamara Vineberg @TamaraVineberg Support the show

Send us a note about this episode. We'll reply and thank you on a future episode Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term effects of the concept. One thing is for sure, there will be substantial impacts to how we communicate and how we lead. Gu...

Send us a note about this episode. We'll reply and thank you on a future episode In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more...

Send us a note about this episode. We'll reply and thank you on a future episode For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joi...

Send us a note about this episode. We'll reply and thank you on a future episode Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action. Guest Candice LaShara Edrington, Ph. D. Assistant Professor of...

Send us a note about this episode. We'll reply and thank you on a future episode According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff...

Send us a note about this episode. We'll reply and thank you on a future episode Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it.  Guest Nick Bond Emotive Technologies nick@emotiveinc.com Download the Brand Pulse Rep...

Send us a note about this episode. We'll reply and thank you on a future episode Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagement Guest Gay Robinson canadian...

Send us a note about this episode. We'll reply and thank you on a future episode Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer. Guest Marty Forbes Radiowise Inc Mforbes07@shaw....

Send us a note about this episode. We'll reply and thank you on a future episode Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like? Crisis Communications expert Amanda Coleman , former Director of Corporate Communications of the Greater Manchester P...

Send us a note about this episode. We'll reply and thank you on a future episode For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them. Guest: Jolene Ondrik Eye on Culture Inc. jolene@eyeoncu...

Send us a note about this episode. We'll reply and thank you on a future episode In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how. Guest Sue Heuman, Master Communicator Focus Communications su...

Send us a note about this episode. We'll reply and thank you on a future episode It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't work Guest Tony Tighe tonytigh...

Send us a note about this episode. We'll reply and thank you on a future episode "There were no exercises for the one in 100 year flood with a complete loss of the downtown core, the massive evacuation of 80,000 people from 26 communities, a power grid failure, the evacuation of the local Zoo, and a diesel train stalled above a river on a bridge that was about to fail." In conversati...

Send us a note about this episode. We'll reply and thank you on a future episode Managers seeking better connections with staff, the rise of the introverts, and opportunities for businesses and governments to communicate differently and more effectively. As the cloud of COVID eventually begins to lift, what does the new world of professional communications look like? There’s no way to know exa...

Send us a note about this episode. We'll reply and thank you on a future episode Spin Doctors, Brand Police, Jedi mind-controllers with magic words to make people think differently - all misconceptions about professional communications. So, what is it PR people really do for a living? Introducing Stories and Strategies - the real world of professional communications. Guest Jim Rudolph, jim@jgr...