Public Relations Stories and Strategies

Send us a note about this episode. We'll reply and thank you on a future episode Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be...

Send us a note about this episode. We'll reply and thank you on a future episode Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care workers, even bus drivers all find themselves, with alarming frequency, in interactions where safety is at risk. ...

Send us a note about this episode. We'll reply and thank you on a future episode You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, France, Belgium, and the Netherlands.  The song resurfaced on social media in 2010 and onc...

Send us a note about this episode. We'll reply and thank you on a future episode The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years...

Send us a note about this episode. We'll reply and thank you on a future episode According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry analysts are looking to digital start-ups to fill the need. And without some of the traditio...

Send us a note about this episode. We'll reply and thank you on a future episode In a special report, authors Anne Gregory, Ph. D.,  Bill Nichols, Ph. D.,  and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English National Health Service (NHS). Specifically, they look at the first three months of the pandemic from March 2020 to the...

Send us a note about this episode. We'll reply and thank you on a future episode Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.  A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations pro...

Send us a note about this episode. We'll reply and thank you on a future episode Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to provide support to people, companies, or stores if they are deemed unacceptable. Celebrities are frequent targets but not exclusively. The shaming, for the most part, is do...

Send us a note about this episode. We'll reply and thank you on a future episode This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an irritating personality quirk.  The official definition from the Oxford Dictionary implies that positivity is not somethin...

Send us a note about this episode. We'll reply and thank you on a future episode Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life with no stress? In this episode we speak with a neuroscience expert who says we can all benefit from the right kinds of stress. Guest: Sue Langley, Langley Group, Australia sue@langleygroup.com.au Support...

Send us a note about this episode. We'll reply and thank you on a future episode According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public relations and related services and advertising, 5.9 percent are African American. In this episode we speak with a PR Executive who has researched the perceptions, experiences, and possible barriers for Afri...

Send us a note about this episode. We'll reply and thank you on a future episode By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing. Based in the UK, the PRCA has offices in Dubai and Singapore, and now Buenos Aires as it ventures into Latin America. In this episode we catch up with Isobel Arrowsmith to talk...

Send us a note about this episode. We'll reply and thank you on a future episode Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown.  Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk,...

Send us a note about this episode. We'll reply and thank you on a future episode Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended to be work lessons but let’s be honest, they’re life lessons too. Some of those strategies and tips are so good, we can’t help but use them at hom...

Send us a note about this episode. We'll reply and thank you on a future episode The political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the result and the leadership styles through a neuroscience and psychological lens with a leading high-performance team psychologist who works with businesses, sports teams, and the military. Guest Dr Jeremy...

Send us a note about this episode. We'll reply and thank you on a future episode Earned media is always valuable but the opportunities to create your own channels and your own stories have never been better. Gone are the days organizations needed to rely on the news media filter to get their story out there… today it’s Journalism DIY. And best part? This works great for pitching your story to...

Send us a note about this episode. We'll reply and thank you on a future episode It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination.  Psychologists have found creativity is more a personality trait than the result of a high IQ; and those traits are most commonly found in people we might call nonconformists, curious,...

Send us a note about this episode. We'll reply and thank you on a future episode Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends are moving away from controlling every aspect of those strategies and are seeking to empower team members to play a more a...

Send us a note about this episode. We'll reply and thank you on a future episode Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything that goes into a great presentation at work. Those are serious skills and many leaders looking to advance in their career...

Send us a note about this episode. We'll reply and thank you on a future episode Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women.  That was in 2014. Today there are chapters all through the Americas from Canada to Buenos Aires.  Guest: Talia Beckett Davis, Founder of Ca...

Send us a note about this episode. We'll reply and thank you on a future episode The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information. Guest Tina McCorkindale, Ph. D, APR, President and CEO of the Institute for Public Relations @tmccorkindale  https://instituteforpr.org/contact Link to the full study: https:...

Send us a note about this episode. We'll reply and thank you on a future episode The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of...

Send us a note about this episode. We'll reply and thank you on a future episode "Society is changing... there's a new elite emerging and those elite have huge amounts of power." Professor Anne Gregory, Ph. D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk "The problem with algorithms is they... discriminate almost by design. They're missing on diver...

Send us a note about this episode. We'll reply and thank you on a future episode Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England quickly. Fast-forward to today and it seems everything coffee means every social, and perhaps the secret weapon for co...

Send us a note about this episode. We'll reply and thank you on a future episode In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed.  But it’s not that simple.  Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumb...