PT Profit Podcast

Today, we're diving into the art of creating compelling content that not only engages but also converts. If you're a health and wellness professional who's been diligently posting your best workouts, nutrition tips, and mindset hacks on social media without seeing any client inquiries, this episode is for you. I'll be sharing my tried-and-true formula that has helped me and my...

Today, we're thrilled to welcome back Alex McBrairty, a pioneer in the fusion of psychology and fitness coaching. Alex is here to share how he crafts personalized fitness strategies that align perfectly with individual personality traits, ensuring that each client not only meets but exceeds their health goals. We'll dive into the methods behind his success, exploring how understanding pe...

In this episode, I share exclusive insights from my own journey, how I shifted from traditional to online training, and the strategic moves that helped me maximize my visibility and client engagement through platforms like Instagram and Facebook. We'll explore practical tips on crafting compelling content, engaging with your audience in meaningful ways, and converting followers into loyal cus...

In this episode we chatted with Coach Bryan Fitzsimmons, creator of Fit40, host of the Fit40 Podcast a fitness program designed for moms over 40. Bryan shares his journey from aspiring firefighter to fitness expert, explaining how he tailors workouts for the unique needs of older women. Expect practical tips on overcoming diet myths, building sustainable workouts, and staying motivated. Whether yo...

In today’s episode we sit down with Korey Van Wyk, a seasoned expert whose career has spanned from being a strength and conditioning coach to an acquisitions editor in the publishing world. Korey shares his unique journey from the field of exercise science and nutrition to the intricacies of academia and finally into the publishing industry, where he now shapes the future of educational resources....

Today I'm thrilled to share a very special "Best of" episode with you today. In this episode, I sat down with Brianna Battles, a pioneer in pregnancy and postpartum athleticism, who has transformed the way we approach fitness during these transformative periods. Brianna, founder of Pregnancy and Postpartum Athleticism™, offers invaluable insights into coaching women to maintain stre...

In this episode of the PT Profit Podcast, I share the breakthroughs and strategies from a recent transformative business event I was at this past weekend. Today, I’ll unveil how personal growth directly influences business success and guide you through building a million-dollar offer stack. We’ll dive into strategic thinking, overcoming distractions, and focusing effectively to achieve business mi...

In this episode, Coach Phil Dominguez takes us through his journey from coaching football to shaping bodies and minds in his outdoor gym. Phil's not your ordinary coach; he's got a knack for making every training session feel like a positive experience. Tune in to hear how football's teamwork and tactics play out in personal training, and get ready to be inspired by Phil's down...

Today's episode is an unfiltered exploration into the strategies that transformed my own journey from $10K years to $10K days. We're going to dissect the four critical phases of business growth—Design, Deliver, Scale, and Automate—in a way that's practical, actionable, and grounded in real success stories. Forget the fluff—this is about getting down to the brass tacks of building a...

For this "Best Of" episode, we're bringing back a conversation with Kait Ann-Michelle where we delve into her inspiring story from elite athlete to a health and fitness professional who redefines resilience and personal growth. After a career-ending injury, she ventured beyond the physical, exploring the realms of psychology and integrative medicine to empower others to achieve thei...

If you're in the fitness biz and hungry for that next level, this one's for you. We're diving back into one of our all-time fave episodes because, let's face it, every time you listen, there's something new to catch—especially as you grow every single day. In this episode, I'm laying down some real talk about boosting your revenue without the sleaze factor. We're...

In this episode featuring nutrition coach Dal Sekhon, we uncover the raw and real story of how Dal turned her life around, shedding 110 pounds and, more importantly, shedding old habits and mental barriers that once held her back. But Dal's journey didn't end with her personal success; it was just the beginning. Finding her calling in the world of nutrition and fitness coaching, Dal has...

In this episode we get real about a challenge many fitness professionals face: content that doesn't convert.  I share personal insights and strategies for turning your online presence into a conversion machine. I dive into the crucial yet often overlooked aspects of content creation, such as the importance of emotional regulation, the art of moving through discomfort, and the significance of...

For this episode we're highlighting one of our interviews from the past! Originally recorded in June 2022. Andrew Coates is widely described as "The Mayor of the Fitness Industry" for his ability to connect people with one another and for his infectious passion for learning and helping others. This episode covers continuous learning, effective communication, critical thinking, appli...

In episode 324, we're diving deep into the concept of evergreen sales systems and how you can leverage them to showcase your authority and expertise in the fitness industry, every single day. In This Episode: * Exploring Evergreen: Discover what it means to have offerings available daily and how this approach can benefit your business. I'll explain the ins and outs of creating a system t...

In this inspiring episode, we welcome Michelle, who is on the cusp of earning her PhD and has transformed her celiac disease diagnosis into a powerful force for good. Michelle takes us through her personal journey and the professional path that led her to assist others with food restrictions, particularly those with celiac disease, navigate their diets and lifestyles with confidence and joy.  Help...

Today, we're getting into the nitty-gritty of evergreen sales strategies and how to make those buying decisions roll in, no matter the day or hour. Ever wonder how to keep your offers so appealing that they practically sell themselves, even when you're off the clock? I've got you covered. We'll chat about why understanding human behavior is your secret weapon and how to use it...

In this episode we hear from with Dr. Susie Lachowski-Glass to explore the groundbreaking modality of blood flow restriction (BFR) training. Discover the science behind BFR and how it can mimic the benefits of heavy lifting without the weight, making it accessible for individuals ranging from elite athletes to the elderly and rehabilitation patients. Susie, a pioneer in BFR training, shares insigh...

In this episode of the PT Profit Podcast, I dive into the delicate balance of offering free, valuable content while still making a living from coaching. I share insights on understanding the customer journey, crafting content that converts, and how to engage effectively on social media. By focusing on specificity and targeted messaging, I explain how fitness professionals can stand out and establi...

In this episode you'll discover how Dustin Lebel's unique blend of strength training and martial arts philosophy has not only shaped his personal journey but also inspired countless others in their pursuit of physical and mental well-being. From overcoming challenges to redefining success, Dustin shares insights and experiences that illuminate the path to resilience and personal growth....

In this episode of the PT Profit Podcast I talk about how to create 30 to 90 days of conversion content using just one hour of time. The episode addresses the common challenges faced by busy fitness professionals who are looking to increase their income in a passive manner without sacrificing client results. It also emphasizes the importance of clear communication and understanding the needs and d...

In this riveting episode, join us as we delve deep into the complexities of obesity, the stigma surrounding it, and the groundbreaking role of GLP-1 medications in treatment. Featuring insights from Kim Carlos, Kat Carter, and Dr. Matthea Rentea, we explore personal stories of struggle and success, the science behind obesity management, and how compassion in healthcare can make all the difference....

In this episode of the PT Profit Podcast, guest host Chris Liddle dives into the world of content creation for coaches struggling with social media. From leveraging client achievements and testimonials to strategic posting and utilizing scheduling tools, Chris offers actionable strategies to enhance online presence and connect with your audience effectively. Discover how to create impactful conten...

In this episode we dive deep into the heart of fitness coaching, discussing Daniel's unique approach to bridging the gap between perception and reality for his clients. He shares invaluable insights on the common hurdles people face on their wellness journeys and how he crafts personalized strategies that go beyond mere weight loss, aiming for a holistic uplift in their health and lifestyle....

In this episode, I delve into the art of showcasing expertise and value in the fitness industry beyond the usual launch tactics. I discuss the hybrid sales system I've embraced, which melds personal touch with semi-automation for daily sales success. I challenge the norms around premium offerings, stressing the significance of personal connection across all price points. We explore the distin...