PT Profit Podcast

It's 2022, and we are all wired in. Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats  are  real. If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or fo...

If you're a new listener, then welcome to the  PT Profit Podcast ! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us.  It doesn't  really  need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that unique...

Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us. Money should never be your master. One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building...

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse. One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed fo...

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital. No one wants to remain the internet's best kept secret. However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers. There are a lot of sources out there that...

As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs. The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bul...

Launching a product can be stressful. We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience. Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment...

It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults. Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the  PT Profit Podcast  if you are not already familiar with his work. I...

If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful. Coaches, it is vital to recog...

Coaches, I know it's Fitness Thursday, but let's mix things up a bit. I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today. Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or cli...

The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on. Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue...

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell. An increase in cost? Forget about it! Why would you want to scare off your existing clients. No. No, no, no! Let's reset that mindset ASAP, coaches. Coaches, today I have master of sales Jen Gitomer joining me to unpack...

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for...

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrou...

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers.  Ricki shares with us: - The importance of symbiotic cross-training. - Ways to navigat...

There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'l...

Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab. We dive...

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer. After he...

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how  you  can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual &quo...

On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work wi...

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020! There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an updat...

On this episode, Low Impact Fit's Alexa Idama joins me to talk all things pilates. She walks me through a number of misconceptions about the fitness system, including its common comparison to yoga. Alexa unpacks the differences between the two for us, pointing out various factors that set them apart. Alexa and I also discuss the types of pilates as well as who can do pilates and how often. Pi...

You're going to love this episode, coaches. Allison Hollinger sits down to talk to me today about beginning with zero followers and building to a community of 35,000 strong. She shares tips of how to keep up with the game, which is constantly changing in this online space and dives into how she stays relevant on social media platforms that introduce new functions left and right. In addition t...

On today's brand new episode of the PT Profit Podcast, Natalia Tabilo joins me to talk all things yoga. Natalia is the founder of Yoga For All Bodies, and she shares with me how Yoga impacted her mental health and ignited a passion that led to her becoming an instructor for all types of people. She tailors her classes so that she is able to instruct everyone, regardless of their body type or...

Coaches, today it's just you and me, and I'm sharing my experiences building my business. I dive into how I manage to maneuver when I fall into traps and how I've turned things around. I also unpack what an offer is, what its role is inside of your business, and the strategies you can implement to in order to cater clients all year round. We will also tap into the most important thi...