Chad Westbrook Hinds

Psychic Terroir

Arts EN ↓ 15 episodes

Iruai Wine presents Psychic Terroir: an existential exploration of what it means to make, serve, sell and consume wine in a chaotic and changing world. Join us on a journey through candid conversations with wine thinkers and drinkers, in search of new ways to celebrate wine. A wine podcast about the mystery of wine, and all its wondrous and strange qualities that can't be deduced on an Advanced Sommelier Exam, or quantified into a magazine's number score.

Author

Chad Westbrook Hinds

Category

Arts

Podcast website

iruaiwine.com

Latest episode

Jun 5, 2026

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Episodes

2026 Summer Road Trip Playlist with Wolfgang Weber 05.06.2026

Hey Gang, In honor of Summer and the latest Iruai release, we're excited to have the legendary Wolfgang Weber of En Cavale fame on the pod. We mind-meld a Summer road trip playlist for you, chat current wine trends, and solve all the world's problems. Enjoy! Iruai Summer Release Iruai '26 Road Trip Playlist

LIVE at Big West Wine Fest with Hardy Wallace, Evan Lewandowski, & Chaise Levy - Here, Here! Consciousness, Counterculture, and the Evolution of an Industry 19.06.2025

I wanted to add a quick note on this episode to provide some context for our conversation. Partway through the live recording, I mentioned a rumor I had heard about a vineyard manager being "disappeared" by ICE that week. It took the conversation in a very important direction, but at the time we were recording, we still didn't know much. Now we know his name: Moises Sotelo. This episode was record...

Summer Release Road Trip 05.06.2025

And now for something completely different . . . today Chad's recording solo in the guise of an imaginary public access radio show where he pairs wine with music. Imagine your college radio station, late at night, when they let pretty much anyone have their own show. The wine in question: the 2025 Iruai Summer Release, paired with songs from their respective playlists (available on Spotify). Pack...

Big West Wine Fest with Emily Weber and Nina Kravetz 02.06.2025

On today's show, we have the delightful Emily Weber and Nina Kravetz of Sonoma County's Big West Wine Fest. We explore the role of the wine fair in the natural wine movement, the complex task of getting a wine fair off the ground, and the inherent psychic terroir of bringing together all the elements of community, agriculture and art paramount to a successful festival before wine even enters the c...

Wine and Health with Eric Asimov 14.03.2025

I'm honored to have on the show the chief wine critic of the New York Times, Eric Asimov. Eric's writing has been a huge inspiration to me since my earliest days in the wine industry, and has been formative to how I think about and appreciate wine. Eric wrote a really great piece in the fallout of some of the splashy reporting around recent big announcements regarding health and alcohol consumptio...

Is Natural Wine Dead? Part Deux with Joseph Shaughnessy 03.02.2025

On today's show, we expand on our conversation about the state of natural wine and the discourse around it with Joseph Shaughnessy. Joseph is sommelier at the legendary MÄS restaurant in Ashland, OR, as well as a winemaker with his own label: Cru Siskiyou. Joseph graciously brings some counterpoints to our last episode's conversation with Alice Feiring and makes the case for more traditional wine...

Is Natural Wine Dead? with Alice Feiring 20.01.2025

I'm thrilled to have Alice Feiring on the show: a prolific writer and natural wine advocate, as well as a profound influence on my own burgeoning journey in the wine world. We chat about the interesting moment natural wine finds itself in, framed from the timeline of her first book when the term "natural wine" was obscure, to its unprecedented rise to a level worthy of co-opting and commodificatio...

Monte Rio is a State of Mind with Patrick Cappiello 14.11.2024

Today on the show I'm excited to bring on Patrick Cappiello of Monte Rio Cellars. We talk about navigating the choppy waters of the difficult wine economy since his call to action this Spring to drink more domestic wine. We explore the unhelpful infighting going on in the progressive wine world over dogmatic use or disuse of sulfur and filtration. Patrick tells us about some of the producers he fe...

Versatility in Pursuit of Authenticity with Daniel Souder 03.09.2024

Summer Break is over, and the time has come for more podcasts. I had a blast catching up with my friend Daniel Souder of Iris Read — the coolest spot in Cincinnati after Skyline Chili. Daniel is a talented restaurateur and wine curator, who has exhibited thoughtful versatility navigating the chaotic food and wine world, and always in pursuit of celebrating quality and authenticity. We talk about t...

The One Where Sara Records on a Horse & GOATMAN with Evan Lewandowski and Sara Morgenstern 24.05.2024

In case you were confused by the title, Sara literally is recording this podcast on horseback. We also go deep on this precarious moment in the California wine industry, we talk about how our mentors wines carve their way into our souls, Evan regales us with his Dad's close encounter with GOAT MAN, and we let the Tarot decide the direction of H2 for Ruth Lewandowski Wines.  ..................... B...

Being Present / Ancestor Logic with Martha Stoumen 19.04.2024

I'm so happy to have on the show, an old friend and inspiration: Martha Stoumen. Martha makes some of the purest and most joyful wines around, and brings a lot of warmth and wisdom to the conversation. We shoot the shit, and go deep on growing a natural winery while navigating a wine industry in constant flux. Is the "fashion" influence on natural wine good or bad? Can we drink less, and justify s...

2024 Spring Release Hang 02.04.2024

Taking a break from your regularly scheduled programming to hang out with you lovely people, and talk about the 2024 Iruai Spring Release (live on the website today!). The new wines include: 2023 'Shasta-Cascade' White 2023 Oregon Rosé 2023 'Road Opener' Savagnin Rose Musqué 2023 'Bloom Phase' Red 2022 'Steelhead Run' Syrah LINKS: Buy some wine: https://iruaiwine.com/wine

Eric Moorer - The Musicality of Wine, and the Sonic Terroir of the East Coast 15.03.2024

So excited to have on the delightful Eric Moorer of Gemini in Washington D.C. and the "Crooked Crown" Substack. We talk about the state of wine retail, and hybridizing wine shops and bars. Eric has a really eloquent way of sensing the musicality in wine, and we explore the idea of "sonic terroir" in individual wines and wider wine regions. We also delve into his new substack: "Crooked Crown," and...

Hardy Wallace - Wine Experience VS Wine Study / The Dark Watchers 14.02.2024

I'm so excited to have my friend Hardy Wallace on the show. It's no exaggeration to say that I most likely wouldn't be making wine today if it weren't for this man. Hardy has an infectious way of tapping into all the reasons wine should be celebrated and shared, and an ever pioneering perspective on what wine can be. Hardy and his wife Kate make the incredible Extradimensional Wine Co. Yeah! wines...

Episode 1: Adam Vourvoulis - Boomer Pallet / Time Travel 31.01.2024

Beaming to you live from the beautiful city of Telos, below the magestic Mount Shasta, behold the first episode of Psychic Terroir . . . a wine podcast about the mystery of wine, and all of its wondrous and strange qualities that can't be deduced on an Advanced Sommelier Exam, or quantified into a magazine's number score.  I couldn't ask for a more appropriate first guest, Adam Vourvoulis is a dea...

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