PSYCH DROP: The Psychology of Success in Electronic Dance Music

The music industry looks glamorous from the outside, but most of the real work happens behind the curtain. Music executive Giancarlo Cordasco sits down with Dr. Sunni to talk about artist development, music promotion, and what actually builds a lasting career in dance and electronic music. Giancarlo has spent over a decade across major and independent labels, including leading US operations at Arm...

Music production looked effortless from the outside, but Amel's story proves mindset matters more than raw talent. In this Psych Drop episode, he opens up about performance anxiety, sobriety, and the slow climb to working with Afrojack. Amel grew up surrounded by music and started on violin as a kid, yet a career in it was never the plan. Everything shifted when he fell for the sound of Alan Walke...

What actually builds a sustainable music career? In this episode of Psych Drop, music industry veteran Chris Maltese breaks down the psychology behind lasting success in the music business and what most developing artists get wrong. Host Dr. Sunni sits down with Chris, who has spent over 25 years across every side of the industry, from MTV to artist management to running labels and distribution. T...

Music industry veteran George Hess gets real about sobriety, mental health, and addiction in electronic dance music, and why self-awareness is the thing that actually keeps a career alive. Hess has spent nearly 37 years in dance music, from running a record shop and a DJ pool in Connecticut to leadership roles at Arista and Strictly Rhythm, and today guiding artists like Armin van Buuren, Loud Lux...

Two music producers, one dorm room, a Billboard No.1, and a music career that has lasted over a decade. The Disco Fries sit down with Psych Drop to unpack what a real music industry career takes. Host Dr. Sunni, a performance psychologist and executive coach, goes behind the booth with one of dance music's most respected production duos. The Disco Fries have earned Billboard chart success and...

Techno DJ Conrad Taylor went from one of the country's youngest elected officials to a rising techno artist. On Psych Drop he opens up about reinvention, performing sober, and building a DJ career. Host Dr. Sunni, a performance psychologist and executive coach, sits down with Conrad Taylor for an honest conversation about reinvention and the inner life of an artist. Conrad shares how he walked...

What does it really take to survive the music industry? Performance psychologist Dr. Sunni sits down with Billboard charting music producer GT_Ofice to unpack the psychology and music business behind real success in electronic dance music. In this first episode of PSYCH DROP, GT_Ofice opens up about going from a fan in the crowd to a charting artist with millions of streams, an international radio...

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