PR's Top Pros Talk

How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing , recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively...

Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media , dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise. To share your feedback, contact: Dou...

How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay , recommends conducting an Executive Audit to uncover the often-hidden va...

How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications , emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements. To share your feedback, contact: Doug Simon: dougs@dssimo...

How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid , discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes...

What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski , discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.  To share your feedback,...

How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group , calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.c...

How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares , highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing th...

How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna , highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@...

Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group , dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder. To share your feedback, contact: Doug Simon: dougs@ds...

How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP , shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter. To share your feedback, contact: Doug Simon...

Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations , highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve. To share your f...

Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications , breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage , shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.

How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar , discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively. To share your feedback, contact: Doug Simon: dougs...

How can communicators get the most value out of data analytics? Geoffrey Sidari, Senior Vice President of Analytics at WE Communications , offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com -...

What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group , emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management. To sh...

Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms. To share your feedback, conta...

Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principle of The Reis Group , highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news...

How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein , shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 21...

How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group , shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or...

Mike Rosich, General Manager of dna Communications , a boutique health communications agency, reflects on how his team uses a patient focused approach in its campaigns. Mike also shares the benefits of partnering with advocacy groups to drive real impact on real people. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info g...

Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR , offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.   Download 5WPR’s...

Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners , New York and Jill Feldman, Partner & Managing Director of Allison+Partners , discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation. To share y...

How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications , shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment. Find out what Arthur and his friends are doing now here . To share your feedback, contact: Doug...