PR's Top Pros Talk

Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company , shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign . Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators...

Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University's College of Communication , CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice...

Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman , shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a...

Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting , shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metav...

Dave Jacobs, Co-Founder and Co-CEO of Homethrive , shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the s...

Stacey Grimsrud, Vice President at Bospar , talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an ad...

Stacey Bernstein, CEO of M Booth Health , shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic star...

Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America , defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission. To share your feedback, contact...

Lisette Paras, President & Founder of Gravitate PR , shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.co...

Lori Jung, Co-Founder of Hudson West PR and Marketing , explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their cli...

Meredith Klein, Director of Public Relations at GNC , explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career. To share your feedback, contact: Doug Simo...

Peter Lucht, Head of Corporate Communications at Citizens Financial Group , explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a run...

Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc. , shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected. To share your fee...

Virginia Devlin, CEO of Current Global , describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry. Download the free Accessible Communications G...

Dave Fleet, Global Head of Digital Crisis at Edelman , shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis. Download the “2022 Connected Crisis Study” here: https://w...

Diana Bassett, President of Diana Bassett Public Relations , shares how one night out changed her entire career. Diana also discusses about her agency’s mentorship program and the impact it has on students. Diana also gives advice to people who want to become an entrepreneur. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For more...

Dan Simon, CEO and Co-Founder of Qwoted , talks about the rise of technology and how it will impact the communications industry. Dan also explains how Qwoted connects users to the media efficiently and how communicators can increase their chances of landing media coverage.  To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.736.2727 For mo...

Beth Balsam, CEO of X2PR , explains 3 aspects to consider before pitching a big idea to a brand. Beth also talks about the importance of creating a diverse environment where big ideas flourish. Beth also shares some valuable lessons she learned from her favorite public relations story.   To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com  or news@dssimonmedia.com - 212.7...

Raoul Bhavnani, Chief Communications Officer at Betterment , shares his experience transitioning from an advisory role to an in-house role. Raoul explains the key factors that made him realize that Betterment was the best fit for his career. Raoul also explains the value of building relationships with junior employees when starting a new role. To share your feedback, contact: Doug Simon: dougs@dss...

Nick Borelli, Marketing Director for Meetaverse™ by Allseated and Doug Simon, CEO of D S Simon Media, describe the role of video in a Metaverse event and how it increases opportunities for sponsors and presenters. Nick explains how conducting Metaverse events can increase accessibility and community for participants. Nick also shares stories of how attending and building Metaverse events has impac...

What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital , highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content. Download the full survey here: https://bmlp...

What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof , explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help...

What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications , explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collabora...

How can communications strategies evolve for food and beverage clients? Rachel Kay, CEO of Rachel Kay Public Relations , recommends focusing on the power of digital strategies, such as, using affiliate links to track interest. Rachel also explains how her agency measures the impact of the consumer journey for her clients during this ever-changing landscape. To share your feedback, contact: Doug Si...

How can communicators understand their customers' voices? Heather Caouette, Marketing and Communications Director at Xealth , explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how th...