Provōk Podcast

Everyone has a personal brand, but sometimes it can clash with your professional image. In this episode, we discuss how those with clout can signal boost without ruffling feathers, and how those without can work toward becoming a standout without losing authenticity. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

There's a lot of content out there, and it's becoming more difficult to sift through the clutter to get to the good stuff. We discuss why that's become the trend and why some traditional shops should "embrace the pivot". GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We dive into the mailbag and answer a couple of burning questions from the good folks out there in Listener Land. We cover everything from being singled out in the office space to ways to avoid "being #triggered", whatever that means... GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The success of blockbusters like Black Panther have help show that positive representation can mean major dividends for those willing to take the leap. This episode we discuss cultural representation in media and how advertisers can (and should) capitalize without being condescending. GUEST(S): Kelsey Chaloux, Michael Ortiz de Villate and Sam Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky L...

We're in the home stretch of the 2018 Winter Olympics in PyeongChang, so we naturally discuss our favorite highlights, ads and the ins and outs of corporate sponsorships. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Kelsey and I recap a few highlights from Orlando's "ADx Week" and discuss the importance of some of the advertising industry's most heralded awards shows. GUEST: Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We bring in our SCW, Lauren Solis, and CW, Mary Velasquez, to talk about their copywriting processes and how copy professionals can make the most of their career experiences. GUEST(S): Kelsey Chaloux, Lauren Solis and Mary Velasquez HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Turnover is something many industries fight with daily, but it's particularly rampant in advertising agencies. Managing director Tanya Zeiher and I discuss factors contributing to agency turnover and what professionals can do to avoid it.

Projecting your personal brand to the masses online can be difficult whether you're an influencer or an intern. We unpack some of the most pressing issues that come with leveraging your social channels and how you can better avoid them. GUEST: Tanya Zeiher HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The idea of traveling has often been romanticized throughout much of modern advertising, but is there a real viability in simply selling the sentiment? We talk with Jessica Castanheira, account manager and travel/tourism expert, to figure it all out. GUEST(S): Kelsey Chaloux and Jessica Castanheira HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

It’s the end of the year, so it only makes sense that we bless you guys with the good, bad and ugly of the year in advertising, so we left no ad unturned. GUEST(S): Sam Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We spent a weekend at Social Fresh immersed in everything there is to know about the current and future states of social media, so why not share our findings with you? I talk with our copywriter and social media coordinator about the ups and downs of #conferencelife. GUEST(S): Mary Velasquez and Michael Ortiz de Villate HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

In this episode, we gather some of our best minds from around the agency and field a few industry questions from some of our more microphone-shy colleagues. We cover everything from agency culture and digital marketing, to artificial intelligence and internships. GUEST(S): Sam Hunter and Jordan Rose HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Every city and town has its own identities that should be celebrated and shared with those just visiting. We dive into the nuances of urban identity and discuss ways tourism ad professionals can capitalize without ruining what makes destinations great. HOSTED BY: Brian J. Wilder GUEST(S): Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We wrap our two-part series on the future of cannabis in the Sunshine State with a conversation with Rico Camy, Florida-based consultant and policy advocate for The Annex Healthcare, and get down to the nitty gritty of the medical marijuana legislative process. HOSTED BY: Brian J. Wilder GUEST(S): Rico Camy and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The holiday season is upon us! From the first hints of fall, through the doldrums of late winter, we get bombarded with ads highlighting the "most wonderful time of the year". We breakdown the best ones and try to figure out how holiday ads can do more than just make us spend money. HOSTED BY: Brian J. Wilder GUEST(S): Kelsey Chaloux, Sam Hunter THEME MUSIC: “Sneaky Line” by The Mine Sweepers

We go back to the basics a bit and talk about brand consistency and authenticity. What’s the difference? Do the lines ever get blurred too much when it comes to portraying a vibe or attitude? Is there such thing as being “too consistent”? We discuss it all and then some. HOSTED BY: Brian J. Wilder GUEST(S): Sam Cooke, Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers

The path toward medicinal marijuana legalization in Florida and places around the country has been fraught with obstacles, but that hasn't stopped pioneering agencies from lending their resources to creative and sensible advertising. We discuss the merits and ramifications of weed-vertising, and how agencies can prepare for a greener industry landscape in the future. GUEST(S): Kelsey Chaloux HOSTE...

It's been a long time since anyone has exclaimed they "want their MTV!" That doesn't mean we can't talk about the present and future of music culture and branding trends, without getting too nostalgic, right? ...right!? GUEST(S): Sam Hunter, Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers ORIGINALLY RECORDED: October 6, 2017

Advertising Week NYC has ended and there's much to unpack when it comes to content and how's it's both created and distributed. From Twitter updates to our favorite podcasts, we rediscover why content is still king. GUEST(S): Kelsey Chaloux and Samantha Cooke HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

In our move into a weekly show format, take an even deeper dive into agency culture as we talk to Tanya Zeiher, evok managing director, about everything from niche agencies to industry stereotypes. GUEST(S): Tanya Zeiher and Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Apple unveiled a few new (and not-so-new) features at their latest event and we pick apart our favorites (and not-so-favorites) to see how advertisers can help tell better stories and create better experiences for consumers. GUEST(S): Kelsey Chaloux, Ken Roxbury, and Holly Fuller HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

From the food we buy to the products and brands we interact with, the digital revolution is starting to blur the lines between technological integration and human interaction. We discuss its implications, and how advertisers can remain one step ahead. GUEST(S): Vince Ramos, Sam Hunter, and Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Advertising has been plagued with the stigma of being morally ambiguous, and sometimes even manipulative. Kelsey and I chew the fat to get to the bottom of it all, while shedding some light on the immense good that can come from our industry. GUEST(S): Kelsey Chaloux HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers TAGS: Orlando, Florida, ad agency, advertising, podcast,...

In this special episode, I hand the reins over to our Social Media intern, Kelsey Chaloux, as she tests the advertising knowledge of some our fellow evokers. Logos, slogans, and weird translations are the name of the game. GUEST(S): Valentina Rodriguez, Jordan Rose, and Noah Lei HOSTED BY: Brian J. Wilder and Kelsey Chaloux THEME MUSIC: “Sneaky Line” by The Mine Sweepers