Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Your company is growing. Revenue is coming in. The team is getting bigger. So why does the business still feel like it is burning through cash? In this episode, Sabrina Runbeck sits down with Ibrahim Ashmawey, Founder of Golden Profit Group To unpack the financial blind spots that quietly follow HealthTech companies as they grow. They discuss why scaling cannot repair weak margins, how incomplete...

Healthcare systems are moving faster than ever Yet trust in those systems keeps breaking down. In this episode of Provider’s Edge, together with the CEO of Wellness Equity Alliance, 𝐃𝐫. 𝐓𝐲𝐥𝐞𝐫 𝐄𝐯𝐚𝐧𝐬 We unpack why healthcare innovation cannot succeed if we ignore the human realities underneath the data.  From poverty and politics to communication and public trust This conversation exposes why m...

Everyone is talking about AI, but few leaders are asking the question that matters: How can AI help people make better decisions instead of creating more dashboards, reports, and confusion? In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐦𝐲𝐚 𝐄𝐥𝐚𝐰𝐚𝐝𝐡𝐢, Co-Founder and President of Doceree To explore how AI-powered market intelligence can strengthen healthcare marketing, physician engagement, p...

Most healthcare founders think the challenge is getting funding. But the real challenge? Building something the healthcare system can actually adopt. In this episode of Provider’s Edge, I sat down with 𝐊𝐚𝐭𝐢𝐞 𝐃’𝐀𝐦𝐢𝐜𝐨 from CareQuest Innovation Partners. We dissected why healthcare founders must focus on workflow alignment, pilot validation, partnerships, and operational infrastructure Before chasing...

Some founders might feel uncomfortable with  this. But building a great product is no longer enough. Together with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉. 𝐅𝐫𝐚𝐧𝐤, let us unpack one of the 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘴𝘩𝘪𝘧𝘵𝘴 happening in business right now:  AI is lowering the barrier to building companies Which means founders can no longer rely on technology alone to stand out. The real differentiators now? Clear positioning.  Distr...

Most founders think their product is what makes people trust them. It’s not. People trust clarity. People trust conviction. People trust founders who can explain complex problems in a way that actually makes others care. In this episode, we sit down with 𝐊𝐚𝐭𝐫𝐞𝐧𝐚 𝐅𝐫𝐢𝐞𝐥 to unpack why personal branding is not vanity marketing. It’s 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨.  They dive into how founders can turn the...

Most people think financial success comes from making the “ 𝘳𝘪𝘨𝘩𝘵 ” investment. But what if the bigger issue is that most people were never taught how to truly understand risk in the first place? In this episode of Provider’s Edge, I sat down with, 𝐉𝐨𝐡𝐧 𝐝𝐞 𝐆𝐨𝐞𝐲.  He is thought leader in the Canadian personal finance space, author of three books, and advisor to successful families navigating l...

You can build brilliant healthcare technology and still lose. Why? Because healthcare does not reward the smartest tool.  It rewards what people can actually use. In this episode, I sat down with 𝐃𝐫. 𝐉𝐮𝐥𝐢𝐞 𝐒𝐜𝐡𝐮𝐥𝐳 from Avalon Healthcare Solutions to unpack one of the biggest blind spots founders miss:  𝙒𝙤𝙧𝙠𝙛𝙡𝙤𝙬 𝙛𝙧𝙞𝙘𝙩𝙞𝙤𝙣 We talked about why clinicians ignore tools that add work Why payers...

𝗕𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗵𝘆𝗽𝗲. 𝗧𝗵𝗲𝘆 𝗯𝘂𝘆 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲. That’s what stood out in this conversation with 𝐌𝐢𝐤𝐞 𝐌𝐜𝐒𝐡𝐞𝐫𝐫𝐲 whose company was acquired by Samsung after years of solving one of healthcare’s biggest hidden problems:  How to connect digital tools, devices, and patient care into workflows clinicians will actually use. Winning in healthcare is rarely about having the flashiest product.&nb...

Everyone wants to talk about innovation in healthcare. Very few want to talk about adoption. Because building a solution is exciting. Getting patients to actually use it… Getting clinicians to trust it… Getting health systems to keep it... That is where the real work begins. In this episode of Provider’s Edge, I sat down with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐃𝐚𝐥𝐭𝐨𝐧, CEO of Ovatient, to unpack what it really takes to scale...

Most people think healthcare is slow because it has to be. It doesn’t. What you just heard is what happens when someone decides to redesign the entire pathway Not just build another tool. Because here’s the truth most founders don’t want to admit: 👉 It’s not your technology that’s failing 👉 It’s 𝘸𝘩𝘦𝘳𝘦 and 𝘩𝘰𝘸 it shows up in the system In this episode, 𝐃𝐫. 𝐉𝐨𝐡𝐧 𝐒𝐡𝐨𝐰𝐚𝐥𝐭𝐞𝐫, COO of Linus Health, bre...

Some founders won’t like this, but it needs to be said. We keep talking about “innovation” in healthcare. More apps. More tools. More features. But for families, especially those with children who have complex healthcare needs, it still feels broken. They’re juggling specialists. Schools. Care plans. Systems that don’t talk to each other. And no one is actually owning the full journey. In this epi...

Most founders assume grants are luck, bureaucracy, or a distraction. They’re wrong. In this episode, I sat down with Danielle Corbett, a grants expert who’s helped founders secure millions in non-dilutive capital, to unpack what grants really test—and why the same skills that win grants are the ones investors and customers reward too. This conversation isn’t about chasing money. It’s about clarity...

Most founders think they need more marketing. More conferences. More ads. More visibility. But the real problem? Most companies still can’t clearly explain what they do. In this episode, I sat down with Saul Marquez , founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy. We also discuss why Account-Based Marketing...

Building in healthcare is never easy, but building biotech, at 23, in women’s health? That’s a different level of resilience. In this episode of Provider’s Edge , Sabrina sits down with Mehek Bapna, an NIH-funded clinical researcher and women’s health founder who is rethinking what contraception could look like for the next generation. This conversation goes far beyond science. It’s about long tim...

Breaking into healthcare systems is one of the biggest challenges for founders building in digital health, medical devices, and healthcare innovation. In this episode, Dr. Sabrina Runbeck sits down with Tony Paquin , healthcare technology entrepreneur and co-founder of iRemedy Healthcare , to discuss the realities behind bringing new products into hospital systems. Tony shares insights from over 3...

Most founders think fundraising is about volume—more decks, more meetings, more follow-ups. It’s not. In this episode, Sabrina sits down with Keara Sauber , a seasoned femtech CEO, board member, and venture investor who has helped raise and deploy hundreds of millions of dollars , to discuss why so many founders are unknowingly disqualifying themselves before investors ever lean in. This is a cand...

Most founders don’t stall because their idea isn’t good. They stall because they wait too long to stop doing everything themselves . In this episode of Provider’s Edge , I sat down with Joe McClung , an experienced executive and strategic operator, to talk about the real cost of being the smartest person in the room and why the right “who” can change the entire trajectory of a company. We unpack w...

Most founders don’t fail because their product is bad. They fail because they said yes to the wrong money. In this episode of Health Tech Growth , I sat down with Nathaan Demers , Principal Investor at HopeLab , to talk about what’s really happening behind closed doors in today’s fundraising market—and what founders need to stop doing if they want to build companies that actually last. This wasn’t...

Let’s be real—founders don’t get passed over because their startup isn’t good enough. They get passed over because they’re forgettable. In this episode, I sat down with bestselling author and influence strategist Christian Hansen , founder of TheChristianHansen.com and TopCollegeGuru.com, and we exposed one of the biggest traps founders fall into: thinking their skills speak for themselves. They d...

🎙️ Your Tech Isn’t Failing, Your Leadership Readiness Is Most founders think fundraising is about traction. Investors know it’s about translation . In this episode of Provider’s Edge , I sat down with Cheryl Beninga , Co-Founder of Fourth Wave , to unpack what really determines whether capital moves or stalls, especially for women founders in healthtech. We talked candidly about why brilliant idea...

“𝘎𝘰𝘪𝘯𝘨 𝘷𝘪𝘳𝘢𝘭” feels like progress. But most founders confuse attention with traction. Nathan said it best— 𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆. Yet I keep hearing the same story. “We had a TikTok blow-up.” or “We got thousands of likes.” Silence when I ask, “𝙒𝙝𝙖𝙩 𝙘𝙤𝙣𝙫𝙚𝙧𝙩𝙚𝙙?” In healthtech especially, virality ca...

You don’t lose great employees because of salary alone. You lose them when the system stops supporting real life. In this episode, I sat down with Faith Rose, a healthcare and benefits strategist with 20+ years of experience helping organizations improve employee wellness and financial stability without new spending or insurance disruption. We discussed how founders and operators unknowingly leak...

Most founders think fundraising is harder because the market changed. That’s not the full story. In this episode, I sat down with Claire Smith to unpack what investors are actually listening for right now—and why clarity, not confidence, is the signal that still moves capital. If you’ve been told to “just keep pitching” while checks feel slower, this conversation will help you see where the real d...

In this sharp and strategy-rich episode, I sit down with Emily Stubbs, a legal expert turned Visibility CFO—to unpack the real reasons many visionary founders struggle with growth, margins, and funding readiness. Emily shares why popularity doesn’t equal profitability and how vague P&Ls are killing your ability to scale. You’ll learn why segmentation in your finances isn't optional, how to spo...