Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Most founders think they need more marketing. More conferences. More ads. More visibility. But the real problem? Most companies still can’t clearly explain what they do. In this episode, I sat down with Saul Marquez, founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy. We also discuss why Account-Based Marketing (...

Building in healthcare is never easy, but building biotech, at 23, in women’s health? That’s a different level of resilience. In this episode of Provider’s Edge, Sabrina sits down with Mehek Bapna, an NIH-funded clinical researcher and women’s health founder who is rethinking what contraception could look like for the next generation. This conversation goes far beyond science. It’s about long time...

Breaking into healthcare systems is one of the biggest challenges for founders building in digital health, medical devices, and healthcare innovation. In this episode, Dr. Sabrina Runbeck sits down with Tony Paquin, healthcare technology entrepreneur and co-founder of iRemedy Healthcare, to discuss the realities behind bringing new products into hospital systems. Tony shares insights from over 30...

Most founders think fundraising is about volume—more decks, more meetings, more follow-ups. It’s not. In this episode, Sabrina sits down with Keara Sauber, a seasoned femtech CEO, board member, and venture investor who has helped raise and deploy hundreds of millions of dollars, to discuss why so many founders are unknowingly disqualifying themselves before investors ever lean in. This is a candid...

Most founders don’t stall because their idea isn’t good. They stall because they wait too long to stop doing everything themselves. In this episode of Provider’s Edge, I sat down with Joe McClung, an experienced executive and strategic operator, to talk about the real cost of being the smartest person in the room and why the right “who” can change the entire trajectory of a company. We unpack what...

Most founders don’t fail because their product is bad. They fail because they said yes to the wrong money. In this episode of Health Tech Growth, I sat down with Nathaan Demers, Principal Investor at HopeLab, to talk about what’s really happening behind closed doors in today’s fundraising market—and what founders need to stop doing if they want to build companies that actually last. This wasn’t a...

Let’s be real—founders don’t get passed over because their startup isn’t good enough. They get passed over because they’re forgettable. In this episode, I sat down with bestselling author and influence strategist Christian Hansen, founder of TheChristianHansen.com and TopCollegeGuru.com, and we exposed one of the biggest traps founders fall into: thinking their skills speak for themselves. They do...

You don’t lose great employees because of salary alone. You lose them when the system stops supporting real life. In this episode, I sat down with Faith Rose, a healthcare and benefits strategist with 20+ years of experience helping organizations improve employee wellness and financial stability without new spending or insurance disruption. We discussed how founders and operators unknowingly leak...

“𝘎𝘰𝘪𝘯𝘨 𝘷𝘪𝘳𝘢𝘭” feels like progress. But most founders confuse attention with traction. Nathan said it best—𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗰𝗮𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆. Yet I keep hearing the same story.“We had a TikTok blow-up.” or “We got thousands of likes.”Silence when I ask, “𝙒𝙝𝙖𝙩 𝙘𝙤𝙣𝙫𝙚𝙧𝙩𝙚𝙙?” In healthtech especially, virality can a...

Most founders think fundraising is harder because the market changed. That’s not the full story. In this episode, I sat down with Claire Smith to unpack what investors are actually listening for right now—and why clarity, not confidence, is the signal that still moves capital. If you’ve been told to “just keep pitching” while checks feel slower, this conversation will help you see where the real d...

In this sharp and strategy-rich episode, I sit down with Emily Stubbs, a legal expert turned Visibility CFO—to unpack the real reasons many visionary founders struggle with growth, margins, and funding readiness. Emily shares why popularity doesn’t equal profitability and how vague P&Ls are killing your ability to scale. You’ll learn why segmentation in your finances isn't optional, how to spo...

Most founders chase funding. The smart ones chase strategic capital. In this episode, Maria De Santis reveals what separates a check from a true growth partnership—and how women founders can position themselves for both traction and investment in today’s market. You’ll hear how we both connected around the real-world challenges founders face, especially those underrepresented in venture conversati...

Most founders think innovation dies because the tech wasn’t good enough. That’s rarely the truth. At HLTH, I sat down with Dirk Schapeler to talk about what actually determines whether a healthcare company survives long enough to matter—especially in regulated, capital-intensive spaces like medtech, remote care, and diagnostics. This wasn’t a hype-filled conversation about AI buzzwords. It was a g...

Why do so many healthtech startups gain early traction… and then suddenly stall? It’s usually not the tech. It’s not the vision. And it’s rarely a lack of effort. In this episode, I’m joined by Dirk Schapeler, President of Niterra Ventures—the venture arm of Niterra, a $5B Japanese technology company operating globally across automotive, medical, and industrial products. Dirk also serves as a boar...

How do top investors decide where to put their millions? Hint: It’s not just about your pitch deck. Raising capital isn’t just about vision—it’s about proving you have the team, traction, and exit potential to make your venture worth the risk. Thomas Rudy has reviewed over 1,500 startups a year, and in this episode, he reveals what separates the YESes from the NOs. If you've ever felt unsure wheth...

If you’re a femtech founder building in silence and still waiting for real traction—this episode is your wake-up call. The funding isn’t always the problem. It’s the missing ecosystem. Dr. MyPhuong Le went from struggling in academic research to co-founding a manufacturing company and now leads a thriving innovation hub in San Diego. Together, we unpacked what early-stage founders really need beyo...

Candid insights. Tactical advice. Real talk on what investors actually look for. Too many brilliant women-led startups struggle to get noticed by VCs. It’s not always about your product—it’s about how you position, present, and prove your traction. In this episode, I sat down with Aparajita Chauhan, investor at Volition Capital, to talk about what makes a founder investable—before they even start...

Let’s be honest—founders are burned out from cold outreach and investor ghosting. You’ve built something real, but the right people just aren’t seeing it. What if the fastest path to capital was through vetted relationships that already believe in your mission? This isn’t your typical panel. You’re about to sit in on a private investor roundtable from Venture Vitality, a global gathering hosted by...

AI won't win in healthcare unless clinicians—and patients—trust it. In this episode, I sat down with healthcare innovation expert Linda Macomber, who’s been at the forefront of digital transformation for over 35 years, leading initiatives with Kaiser, IBM, and the VA.  Her message is clear: your tech isn’t the hero—the human insight behind it is. Learn What You’ll Discover:🔹 Why AI is not a revol...

We went beyond basic health coverage. From understanding multigenerational expectations to implementing creative, budget-conscious perks like flexible PTO or caregiver support—this is about building a workplace people want to stay in. Here’s what you’ll walk away with:♦️When to start offering benefits (hint: before you're forced to)♦️What employees really want across generations♦️How to budget for...

You built your company to create impact—but are you actually protecting what you’re building? In this episode, I sit down with Dr. David Mandell, an attorney, MBA, and wealth strategist who’s spent over 30 years helping physicians and healthcare founders protect and grow their wealth. We unpack what financial intelligence really means for innovators—why it’s not about greed, but freedom—and how fo...

You don’t need another full-time exec—you need someone who knows how to build the foundation for scale. In this episode, we expose one of the most expensive mistakes health tech founders and system leaders make: hiring too fast, too early, and in the wrong order.  Kelly O’Neill joins me to walk through how fractional executives—when vetted and placed strategically—can outperform full-time hires by...

I used to believe that telling my story in full was enough to inspire trust—and capital. But the truth is, how you position your story in a pitch can be the difference between another “we’ll pass” and your next funding round. In this episode, we discussed what it really means to be the guide in your pitch, how to turn cold intros into warm investor relationships, and how to align with capital that...