Prosper in Private Practice

AI and therapy is one of the most talked-about — and sometimes most controversial — topics in the mental health space right now. Many therapists are understandably wondering what tools like ChatGPT might mean for the future of therapy and private practice. In this episode, I explore a recent statistic suggesting that around 37% of UK adults have used AI chatbots for mental health or wellbeing supp...

The private practice landscape has changed. Quietly, steadily, and in ways that many therapists are feeling but haven’t quite named yet. In this episode, I talk through what marketing a therapy practice realistically looks like in 2026, and why so many of the strategies that worked ten or even five years ago no longer hold in the same way. Drawing on insights from a recent Open House event, I expl...

January often comes with pressure to be “back”, focused, and already making progress. In private practice, that pressure can push therapists into action before there’s any real clarity about direction. In this episode, I’m talking about why pausing first is not indulgent or avoidant, but a strategic and grounding step when building a sustainable private practice in 2026. I share why I deliberately...

Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients t...

In today’s episode, we’re talking about how clients are starting to use tools like ChatGPT to look for therapists. Not instead of Google, but alongside it. And that changes how we think about visibility, websites, and how we talk about our work online. This is not about becoming “techy” or learning a new platform from scratch. It’s about something much simpler: making sure the way you describe you...

If you’ve ever thought about running a CPD workshop but didn’t know where to start — or you’ve tried before and it flopped — this episode is for you. In this episode, Claire shares: The 3 biggest mistakes therapists make when creating CPD offers The 5 essential steps to build and launch a profitable workshop Real examples from therapists who turned their expertise into new income streams You’ll he...

Email counselling might not be the first thing that comes to mind when you think about therapy—but as today’s guest Chloe Foster explains, it’s a powerful, flexible way of working that’s meeting the needs of many modern clients. Chloe is a counsellor, trainer, and founder of the Email Counselling Academy . In this episode, she shares her journey into online and email therapy, how the pandemic acce...

Your website isn’t just another box to tick off in private practice—it’s the most valuable marketing asset you own. Yet so many therapists are either neglecting their sites, DIY-ing clunky designs, or rushing to launch without clarity on who they want to work with. The result? Websites that repel clients instead of attracting them. In this episode, I break down the most common mistakes therapists...

Ever wondered what it really takes to create a sustainable therapy business beyond one-to-one client work? In this behind-the-scenes episode, I’m sharing an honest look at the different revenue streams I’ve built into my private practice, how they fit into my week, and the level of work that goes into running them. I’ll walk you through: How I run my private practice specialising in binge eating a...

In this episode, I’m joined by Gemma Antcliffe (@fertilitycounsellorgemma), a Yorkshire-based therapist specialising in infertility, baby loss, and reproductive trauma. We talk about the winding path into private practice, the messy reality of starting out while juggling family life, and how Gemma eventually found the confidence to niche—and own her voice online. This conversation is honest, warm,...

Directory profiles like Counselling Directory and Psychology Today can be helpful—but they’re no longer enough to consistently fill your private practice. In today’s episode, I’m talking about why relying solely on directories is risky, and what proactive steps you can take to become more visible, build trust, and attract your ideal clients in a changing therapy landscape. Whether you're an i...

In this episode, I explore the growing role of AI in therapy and private practice—from ethical debates to practical, everyday support. I share how I use tools like ChatGPT to save time, get creative, and better serve my clients and community. Whether you’re AI-curious or AI-cautious, this is a thoughtful look at the future of our work. ⏱️ Episode Timestamps: [00:00] Welcome & what to expect A...

In this episode, I’m joined by Emma Tynan , also known on Instagram as The Medical Trauma Therapist . Emma has built a thriving niche private practice supporting clients living with medical trauma and chronic illness — and today, she’s here to share how that journey has unfolded. We cover a lot of ground in this conversation, including: How Emma transitioned from her background as an A&E nurse...

Stepping into private practice isn’t all cozy therapy rooms and full diaries—there’s a lot that doesn’t get talked about. In this candid roundtable discussion, I’m joined by three incredible therapists at different stages of their private practice journey: Charlotte Bailley, Nicola Kemp, and Sian McKenzie . Together, we’re lifting the lid on what really happens behind the scenes as you grow a sust...

Ever found yourself endlessly scrolling Instagram, trying to figure out the latest algorithm hack, and wondering why your client list isn’t growing? Yep, me too. In this candid episode, I’m pulling back the curtain on my recent detour into the Instagram rabbit hole—how I lost focus on the marketing methods that truly work for me , and how I found my way back. You’ll hear: Why social media isn’t al...