Mark Hurst
Proptech Espresso
Learn everything you need to about Proptech from the real estate professionals, entrepreneurs, and visionaries at the forefront of this evolution. Proptech encompasses the wider digital transformation of real estate as innovators reimagine, reinvent, and rebuild the real estate industry. It considers both the technological and mentality change of the real estate industry, and its consumers to our attitudes, movements and transactions involving the built environment. Are you ready? Join the cutting edge of the Proptech movement on Proptech Espresso.
Where to listen?
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Episodes
Josephine Bromley - Making Profitable Decarbonization Decisions 02.07.2026 51:39
Should we view proptech as how humans transform physical space into something much more valuable and relevant than just the physical space? Why should building owners consider looking at proptech investment across their whole tech stack, rather than focusing only on individual, siloed solutions? How did Josephine use linguistics as a launching point to get into technology localization? What inspir...
Ryan Buckley - Providing the intelligence layer for the built world 04.06.2026 50:51
What was Ryan's first academic love in high school? What opportunity did Ryan uncover by responding to a Craigslist advertisement? Why did Ryan decide to return to his original path after an enjoyable stint in consulting? What attribute of MIT culture appealed to Ryan and convinced him to apply to Sloan for an MBA? What part-time job did Ryan land at MIT that gave him special insight into the...
Etrit Demaj - Scaling The Smart Building Operating System 14.05.2026 44:36
How has proptech evolved over time from solutions about the business of real estate to the automation and digitization of the physical buildings themselves? What lessons did Etrit take away from the hardships of his family re-establishing their lives in the US? How did entrepreneurship in Kosovo differ from what he experienced after moving to Michigan and integrating with the Albanian community? W...
David Stifter - AI-Powered Invoice Coding for Real Estate AP 23.04.2026 55:42
Should proptech be defined as a real estate specific problem to which a technology solution is applied to? Why can new real estate applications not ignore the workstream they are a part of and the ecosystem they must work nicely within? How is it possible for companies to balance encouraging innovation but not concurrently creating shadow IT departments? Why is the build vs buy decision front and...
Tyler Pullen - Pathways for Scaling Innovative Construction 02.04.2026 1:03:33
What has lead to the increase in 'better' companies succeeding in the proptech space? How did an early interest in climate change lead to a journey within the built environment? What did Tyler discover about real estate development that caused him to focus his attention on this space? How did the USC undergraduate experience prove challenging for a first in his family college student fro...
James Holbrook - Eliminating Industrial Real Estate Inefficiencies 19.03.2026 44:13
Why has proptech recently begun to succeed at the operational layer of real estate? How is proptech progressing in solving the industry's more complex inefficiencies? Why did the city of New York call out to James as an undergraduate? How did James develop a passion for real estate while in college? How did navigating the real estate market's cyclical expansion and contraction during the...
Marco Nobel - Revolutionizing European Student Housing 05.03.2026 40:34
What were the entrepreneurial businesses that Marco dabbled in during high school which set the stage for his subsequent tech founder roles? Why did Marco's entrepreneurial sprint wane initially in college? How did studying abroad in South Korea rekindle Marco's sense of entrepreneurship? What viral marketing tactics did Marco use to grow Socials? How was Marco able to bootstrap the deve...
Maor Greenberg - AI-Powered Plans for Residential Homes 12.02.2026 31:59
How is AI disrupting the traditional SaaS solutions in residential construction? Where did Maor's entrepreneurial spirit come from? Why are there so many proptech companies being launched in Israel? What was the first real estate related company that Maor started? Why was Maor's first construction project so memorable? Why was it important for Maor's construction business that he st...
Adam Bell - Next Generation Multifamily Internet Service 22.01.2026 39:57
Why has the acknowledged perception of proptech changed from simply implementing cool technology to ensuring that any technology purchased delivers results? Was the backoffice the starting place for proptech innovation? What were the roots of Adam's entrepreneurial spirit? How did Adam become involved with real estate? When did Adam's professional technology career and the multifamily as...
Scott Reynolds - Unifying Building Codes 08.01.2026 48:17
Is proptech entering a maturing phase as it shifts from digitization of manual processes to adding automation layers, powered largely by AI? Can reducing upstream rework in construction lead to overall improvements in construction efficiency? How did Scott's senior thesis provide an inspiration for experiencing real estate abroad? Why do early stage construction errors lead to compounding iss...
Ben Kanner - Accelerating Access to EV Charging 18.12.2025 50:17
What were the benefits of being a student athlete at UC Berkeley? Why was it so beneficial for Ben to learn the details of the finance behind real estate? Why don't more real estate professionals go back to school and earn their MBA? How are the underlying financial incentives of sustainability programs paramount to their long-term success? Why is the right type of capital some important to m...
Justin Hughes - Building The Future of Real Estate Investing 04.12.2025 55:50
Why does defining proptech as the digitization of real estate work well as an umbrella definition? Why is the University of Berkeley a unique collegiate experience? Where does cognitive science and computer science intersect? Why is Berkeley such an entrepreneurial powerhouse? How did the real estate seed get planted with Justin? How did Justin meet his RealtyMogul co-founder? What was the learnin...
David Bitton - Simplifying Property Management 24.10.2025 42:20
How does the resident experience tie back to property operating economics? What were the contributing factors to the early serial entrepreneur ventures that David dabbled in? Where did David's early interest in technology stem from? How is the origin story of DoorLoop tied to David's prior startup PracticePanther even though these two companies are in completely unrelated industries? Why...
Alex Kraft - Defeating Heavy Equipment Downtime 11.10.2025 55:40
Why is access to information a cornerstone component of proptech? How did Zillow and the Zestimate fundamentally change access to home valuations for homeowners and homebuyers? What are the important lessons that athletes can take from losing and positively apply to their professional careers? For Alex, what resonated about the construction industry and the people involved in it? Which lessons sto...
Austin Rabine - Modern Facility Analysis for the Built World 26.09.2025 41:36
Can proptech be defined as the modernization layer for the built world? How did the Rabine family business grow from a local mom-and-pop services business to the national multi-business unit holding company that exists today? Why did technology adoption opportunities and business model scalability convince Austin to take a leadership role within the family paving business? What lessons did Austin...
Diane Yu - Powering The Home Lending Revolution 11.09.2025 41:23
How did the complexity of the protech industry spark Diane's interest in taking on the challenges of building a company in this space? What was it like building an adtech startup during the Internet 2.0 heyday? How is the current AI boom similar to the Internet 1.0 era? Why did Diane jump from adtech to fintech? What has contributed to the technology in the mortgage space being so outdated? W...
Vikas Enti - Delivering Climate-Resilient Homes from Robotic Microfactories 28.08.2025 52:52
Are there industries outside of real estate where the asset has as many lifecycles? What were some of the problems that Vikas dealt with at Amazon Robotics while working with AEC professionals when building new logistics warehouses? How did growing up in a family-owned manufacturing business influence Vikas' later career pursuits? Where did Vikas' early interest in robotics come from? Wh...
Chad Link & Rob Brower - Making Real Estate More Equitable 18.08.2025 57:36
In major real estate downturns, who has all the real estate business? What do real estate agents need to do differently in a real estate recession? What was the innovation that Trulia and Zillow brought to the home buying industry? Why has Zillow been detrimental to so many real estate agents? What middlemen artificially add costs to the home purchase transaction? How did Rob transition from being...
Eleni Sommerschield - Empowering the Real Estate Creator Universe 01.08.2025 46:50
Should proptech be defined as a technology that solves a problem in the real estate industry? What made programming easier for Eleni than learning to read and write English? Why is computer science considered a creative science? What were the challenges of often being the sole female student in computer science classes? How did Eleni convince her father to switch from investing in commercial real...
Karly Heffernan & Alena Tuttle - Empowering Construction Field Teams with AI 17.07.2025 44:28
What inspired Karly and Alena to found Hardline and how did their professional journeys shape the company’s mission? What are the biggest operational pain points Karly saw construction teams face that technology failed to address effectively? How does Hardline define “on-site tech enablement” and why is this an overlooked opportunity in the broader contech space? What were the early customer signa...
Jennifer Koster - Integrated Real Estate with Impact 02.07.2025 1:09:41
Why is creating real value for the end customer critical for startups to ensure a going concern? How has construction become responsible for such a large portion of global pollution? What did Jennifer observe about the construction space that she identified as a process opportunity for differentiating her firm from competitors? Why is there so much mistrust within construction? What about the tang...
Oscar Rubio - Simplifying International Mobility 18.06.2025 42:15
What are the similarities between the terms 'proptech' and 'I love you'? Why was learning to speak English so important for Oscar? What lessons on entrepreneurship did Oscar learn from being a real estate agent? Why is it important to break out of your comfort zone and put yourself in uncomfortable situations? What did Oscar learn about himself after working as an accountant fo...
Joachim Stray - Next Generation Building Entry 05.06.2025 42:35
How are Norway and the Upper East Side related in Joachim's mind? Why did Joachim decide to pursue a corporate job after initially starting as an entrepreneur? What makes 40 year old entrepreneurs more likely to succeed than some of their younger counterparts? What sparked the entrepreneurial desire within Joachim? How did Joachim and his team turn a customer's bankruptcy into a spinout...
2025 Ivory Prize Winners 29.05.2025 29:26
Jenna Louie , Chief Innovation and Strategy Officer of Ivory Innovations, joins Proptech Espresso to announce the winners of the seventh annual Ivory Prize for Housing Affordability. This year's winners were selected from a record 280+ nominations within Construction & Design, Finance, and Policy & Regulatory Reform. These companies represent the most compelling and novel housing in...
Brian Elbogen - A Scaled Approach for Lowering the Financial Barriers to Homeownership 22.05.2025 50:57
What are the primary differences between Proptech 1.0, Proptech 2.0, and today's Proptech 3.0? In what way did Brian's consulting work quickly change as financial firms navigated the Great Financial Crisis? What was it like to be at the forefront of the technology revolution within investment management that led to quant investing? Why did Brian get the chance to build a reinsurance busi...
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