Proof to Product

Sarah Edmonds and Tammy Lawrence are the owners of Banquet Atelier & Workshop , a Vancouver-based design studio. All of Tammy and Sarah's products are conceived, designed, printed and produced in Canada with a fine attention to affordability and environmental sustainability. They offer screen printed signed and dated prints, stationery, textiles as well as clothing and jewelry. They've also licens...

Cara Underwood is the owner of Underwood Letterpress which is a lifestyle brand offering custom work and stationery & gift products to the wholesale and retail markets. Cara attended Paper Camp in 2014 when she was undergoing a transition in her business - shifting from custom work and deciding whether wholesale was something she wanted to go into. Since then, Underwood Letterpress' greeting cards...

Gia Graham is the founder of Betsywhite Stationery . Gia started her first stationery business in 2005 and has been undergone major transitions over the last 12 years. She's renamed and rebranded her business, shifted from custom work to ready-made products, ramped up wholesale to the point she was working with big box stores and multiple reps and most recently she's scaling back and slowing down....

Adam Smith is the founder of Life is Funny Press , a letterpress greeting card company based in Los Angeles. Adam worked a pressman for Sugar Paper before branching out on his own to start Life is Funny Press. Adam's passion for printing, his family and making products with purpose really shines through in this episode. Adam came to Paper Camp in 2014 before jumping into trade shows. He currently...

Since 2010, Samantha Barsky, the founder of Note•ify has combined her love of travel, photography, and entrepreneurship into making paper and textile goods. She has had success growing her business through a wide range of sales channels including Etsy, craft shows, her own website, as well as licensing and collaborations. On today's episode, Samantha talks about sourcing new partners for manufactu...

TSBC alum, Jeanette Champion-Fanning is the founder of Sweet Perversion a quick witted line of stationery and gift products. Jeanette got her start on Etsy in 2006 and has had over 20,000 sales there. She attend Paper Camp twice, once was to refine her wholesale program, and the second time was to figure out whether wholesales shows like the National Stationery Show were right for her. She's had a...

Heather Lins is the founder of Heather Lins Home , a textile and home goods business. Heather comes from a design background and has a fascinating story of starting her business before she even had products to sell. On today's episode we're talking about licensing opportunities, simple strategies for pitching the press and why hard work and being busy doesn't always equate to being productive. ON...

Katie Hunt, founder of Tradeshow Bootcamp on why she chose to share her business experiences and resources with her 'competitors' and the importance of community over competition.

Kyle Durrie is the founder of Power and Light Press , a ship-shape letterpress print shop built to handle all of life's messy emotions. On today's episode we covered a lot of ground including the pros & cons of different trade shows, how Kyle has grown her team and why she makes travel and down-time an important part of her life. We also talked about how Kyle has donated over $80,000 to Planned Pa...

Sean McCabe is the author of Overlap: Start a Business While Working a Full-Time Job . He has helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes.com: a learning community for entrepreneurs looking to do fulfilling and meaningful work. On today's episode we're talking about getting unstuck in your business, ov...

Mary Beth Storjohann of Workable Wealth is an author, financial planner and accountability coach working to help clients in their 20s-40s make smart, educated decisions with their money. I met Mary Beth at a conference last year and was so impressed how she spoke about money from a place of confidence and power. We were honored to have her speak at our Paper Camp+ conference and I'm excited for yo...

Tonya Dalton is the owner of Inkwell Press and host of Productivity Paradox . Tonya is a productivity expert who believes that too many women feel overwhelmed with all that they have to do each day. She helps women use productivity to pursue their big goals and end each day feeling satisfied and successful. On today's episode we're talking about systems, automations and prioritizing at both home a...

On today's episode I'm interviewing Debbie Lee of Penelope's Press , a letterpress print studio founded in Chicago and now based in Southern California. Debbie opened her business in 2009 selling on Etsy and doing custom wedding work, then later launched to the wholesale market. She shares her important story of how getting sick forced her to scale back in her business and gave her a newfound pers...

Adina Segal is the owner of Bunny Bear Press, a letterpress studio based in Seattle, Washington. Adina attended Tradeshow Bootcamp in the fall of 2013, prior to exhibiting at the National Stationery Show in 2014 in a shared booth with The Ladies of Letterpress. Since then, Adina has rebranded, built out her product line and is focused on turning customers into good friends. On today's episode, Adi...

New York Times Best-selling author, Jon Acuff has written five books including his most recent, FINISH which focuses on goal setting and follow-through . Jon has helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. He's spoken to hundreds of thousands of people at companies such as Microsoft, Nissan and Comedy Central....

Katie Hunt, founder of Tradeshow Bootcamp takes a minute to thank the TSBC speakers who have helped shape Tradeshow Bootcamp into what it is today.

Emma James and Bailey Rivera are the owners of Antiquaria . These savvy business women have made some big transitions in their business over the last 7 years. They started selling vintage pieces, hand calligraphic work and now focus their product line on stationery products such as gift wrap, notebooks and greeting cards. They attended our Paper Camp E-Course in 2013 prior to launching wholesale....

TSBC alum, Stephanie Clarke is the founder of Dahlia Press , a boutique design and letterpress studio that offers custom design for events, as well as, a wide variety of stationery accoutrements for the retail and wholesale channels. Stephanie participated in our Paper Camp E-Course in 2014 before selling wholesale and exhibiting at the National Stationery Show. On today's episode, Stephanie and I...

Katie Hunt, founder of Tradeshow Bootcamp has hosted 13 live events over the last five years for Tradeshow Bootcamp and even more when she was in the corporate world. Today's mini episode focuses on four key tips for hosting live events: 1. Focus on your content first 2. Be mindful of your budget 3. Involve your audience in the planning proces 4. Set realistic goals for your event. If you're looki...

TSBC alumni, Julie Richardson started Julie Ann Art in 2008 as a side hustle and has seen great success over the last nine years. She got her start on etsy where she's had almost 70,000 sales to date! Julie also sells to the wholesale market. On today's episode, we're talking about building community with customers, how she handles copy cats and why she's focused on creating products with purpose....

TSBC Alum, Victoria Venturi is the founder of Paper Epiphanies, a paper and lifestyle brand that empowers women. Prior to being her own boss, Victoria worked in PR Marketing for really large brands such as FOX, Disney, Warner Bros., and Hilton Hotels. On today's episode, we're talking about balancing wholesale and retail outreach, how to build relationships with the press and the importance of hon...

About a year ago, I was in a funny place.. I was coming back from maternity leave and feeling a bit lost. My business was growing, I was finding my new normal juggling work and family and I had BIG goals I wanted to tackle for TSBC. Yet I was feeling all kinds of resistance and was struggling to take action. Then, I was asked to join a mastermind group with six insanely talented women and my life...

Today's guest, TSBC Alum, Bryn Chernoff is the owner, calligrapher and creative director of Paperfinger. Paperfinger offers a range of distinctive and elegant contemporary calligraphy for weddings, events, branding & design. Bryn also teaches calligraphy on Skillshare and in workshops across the country. Bryn's work has been featured in numerous publications including Martha Stewart Wedding, Real...

TSBC alumni, Rosanna Kvernmo is the owner of Iron Curtain Press, a letterpress studio in Los Angeles. In the spring of 2016, she and her husband, Joel, are also opened Shorthand, a little store specializing in beautiful supplies for your desk. On today's episode, Rosanna and I talk about her experience as both a wholesaler & a store owner, product development and finding your unique voice in your...

TSBC Alumni, Shayna Norwood of Steel Petal Press owns letterpress studio and retail store front in Chicago. Shayna started Steel Petal Press in 2008 as a side hustle and it became her full time gig in 2010. In 2016, she opened her flagship retail shop selling her own products as well as stationery and office goods from other independent brands. On today's episode, Shayna shares how she manages bot...