Proof to Product

Natasha Case is the CEO of Coolhaus , a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. This is Part 2 of her interview. If you missed Part 1 which was Episode 86 , I recommend you head back and listen to that one first. In Part 2 of her interview, Natasha talks about her approach to scaling, how she tackled grocery and scoop shops at the same time, and how s...

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of "Farchitecture" – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into "cool houses". In 2009 she met co-founder Fre...

Happy New Year, friends! On this episode Katie Hunt is sharing the three phases of business that every business goes through - often multiple times. These three phases include: growth, maintenance and streamlining phase. Growth is when we're adding new products, services, systems. We're in building and expansion mode. One misconception about the growth phase is that its reserved for the early year...

As we head into the holidays, the Proof to Product team and I will be taking a break. While we're gone, I want to encourage you to go back and listen to some of this year's most popular episodes. I've included links to our top 5 episodes at the bottom of our show notes here so you can find them quickly & easily. But all in all, we covered a lot of ground in 2018 talking about business finances, li...

Jennifer Morgan is the brains behind A Fresh Bunch , a creative licensing agency where designers and clients collaborate and create something big together. Jenny began her journey into creative licensing in 2002 when she founded Hen and Barley Press, her own successful wholesale stationery business focused on personalized stationery goods. Jennifer soon realized just how much of her time was spent...

Danni Hong is a designer, business owner, and lover of all things paper. She started oh, hello friend in 2008 and has been hustling ever since at craft shows and trade shows worldwide! Her ultimate goal thru her business is to convey joy thru oh hello friend products and brighten someone's day. Danni attended Tradeshow Bootcamp's Paper Camp prior to exhibiting at her first wholesale show, but she...

Sarah Parrott is the founder of Parrott Design Studio and this is Part 2 of her interview. If you missed Part 1 which was Episode 81 , I recommend you head back and listen to that one first. Here on Part 2, Sarah talks about hiring a team, how she started slowly delegating and fears she had around letting go of things in her business, we talked about her multiple revenue streams and the pros / con...

Sarah Parrott is the founder of Parrott Design Studio and I'm excited for you to hear her story. Parrott Design Studio is a letterpress studio in Sebago, a lake town in Western Maine. The studio was established in 2007 by Sarah Parrott with a small Print Gocco, an inexpensive and easy to use screen printing tool that originated in Japan. That same year she took her first course in letterpress, lea...

Christina Stemble is the founder of Farmgirl Flowers , which she started 7 years ago from her living room table. She invested $49,000 of her personal savings to start the business and Farm Girl Flowers is projected to hit $23M in revenue for 2018. Christina disrupted the floral industry with new options for consumers, less waste and higher quality products. Farmgirl Flower arrangements are designe...

For our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion . These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running bot...

For our Thanksgiving break, we've lined up something special just for you. We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion . These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running bot...

Alison Prince is an e-commerce expert and a woman on a mission. She is a business-savvy determined woman who knows how to create something amazing out of nothing. Over the last seven years, Allison has started eight e-commerce businesses, many of which are multi-million dollar brands. She's sold everything from apparel to technology to household items — she's sold everything under the sun — growin...

Taylor Elliott is the founder of Taylor Elliott Designs , a fun desk accessory and gift company. Taylor started this company as a side hustle while working a full-time job, but through a lot of hard work and persistence, she has grown this into a thriving gift company whose products are sold in more than 450 stores nationwide. On today's episode, Taylor talks about why she decided to use a fulfill...

TSBC Alum, Tanya Wheeless is the founder of Happy Grace and author of three workbooks on soulful living. She has leveraged her decades of experience as a CEO, senior executive in the NBA, and community leader to teach women how to live the good life while struggling to balance work and family. In 2016, Tanya saw a need in the market for physical products that busy women could use daily to motivate...

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code . She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to...

TSBC alum, Shelley Seguinot began her creative journey in 2013 when she opened I'm Inkpressed, a wholesale stationery company specializing in children's products. As the paper industry evolved and she saw the digital market expanding, she adjusted her business to focused her effort on the art licensing world. She now licenses her art to various companies that put her work on a wide range of produc...

Elle Drouin is the founder of three businesses that she currently runs — wonderfelle MEDIA , Styled Stock Society and she's the human behind @mochiandthecity . After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. Elle currently run...

This week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from:...

This week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from:...

This week is a special one in that we're bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program. We've cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows. During this episode we hear from:...

Danielle Spurge is a maker and craft business consultant who loves iced lattes and pop music. Through her work at The Merriweather Council , Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her eight years of experience selling handmade work online. Danielle be...

Today I sat down with Amber Rae , an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. Sh...

Katie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business needs before you hire someone. When you know what you want in terms of skills, experience and fit it makes for an easier hiring process and ensures that you're bringing the right people on the team. The Tradeshow Bootcamp and Proof to Product t...

Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and nature, she adds her own twist and perspective to each aspect of her work. Along with offering unique hand-painted leather accessories and products, Lillian Farag works on collaborations with both leading industry and boutique brands including:...

We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the archives. I hand picked these episodes based on feedback in our Proof to Product Facebook group , emails I've received from listeners and convos I've had with all of you. We hope you enjoy these episodes and learn something new! Owned and operated b...