Kelley Weaver, CEO of Melrose PR and Founder of Bitwire

Proof-of-PR

Welcome to Proof-of-PR: Your passport to the world of public relations for teams building onchain. I'm your host, Kelley Weaver, CEO of Melrose PR, a leading provider of crypto communications and PR strategy, and Founder of Bitwire, the modern newswire reimagined for today's comms professionals. Get ready for an inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the crypto space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leaders...

Author

Kelley Weaver, CEO of Melrose PR and Founder of Bitwire

Category

Technology

Podcast website

proofofpr.com

Latest episode

Jun 30, 2026

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Episodes

Episode 150: Sloane Trugman on Blockchain Powering Thriving Global Economies 08.11.2018

Our guest today is Sloane Trugman, an advisor and activist in blockchain. Sloane focuses her work on social impact and believes that blockchain can assist in solving the 17 sustainable goals that the UN intends to fix by 2030. She explains that cryptocurrency functions better than fiat in trying to solve global issues because crypto does not belong to any of the current geo-political economies; it...

Episode 149: Micah Winkelspecht on Giving Power Back to the Individual 01.11.2018

This episode welcomes Micah Winkelspecht, Founder and CEO of Gem. Micah first discovered blockchain while working as a programmer. Today Gem is launching a new user friendly wallet designed specifically for non-blockchain-saavy users. Gem has undergone several iterations and released multiple blockchain related products, but Micah maintains that the goal for him has always been to give access and...

Episode 148: Zayi Reyes of MetaX on Progress in Blockchain Marketing 25.10.2018

Our guest today is Zayi Reyes, VP Marketing at MetaX. She began working at MetaX in in it's early stages when the company was first transitioning to blockchain. Now MetaX is partnered with ConsenSys and Microsoft for the adChain Registry project. Adchain Registry is a community-curated whitelist on the Ethereum mainnet for the advertising industry. Zayi explains how websites can apply to be added...

Episode 147: Steve Beauregard on Developing Blockchain Businesses 18.10.2018

Steve Beauregard is founder and chairman at GoCoin and chief revenue officer at Bloq. Steve shares his experiences starting out GoCoin and explains to us the premise behind the platform. GoCoin lets merchants safely and easily accept Bitcoin and other cryptocurrencies as payments. After GoCoin, Steve transitioned to Bloq which is a B2B that delivers comprehensive, blockchain solutions to businesse...

Episode 146: Susan Brazer on Investing in Transformative Technologies 11.10.2018

Susan Brazer is a digital and mobile transformation exec. She has launched disruptive digital media and mobile platforms globally and has worked for companies such as Apple, DirecTV, Viacom, and Nokia. Currently, Susan is an investment advisor with Decentralized Global and the CEO of LionShare Media. LionShare is a platform that integrates video streaming and blockchain tech to create a decentrali...

Episode 145: Applications of Blockchain 04.10.2018

This episode of Crypto Token Talk was recorded live with Arun Kalaiselvan, co-founder and CTO of Blockdaemon; Niki Williams, Community Curator of ConsenSys; and Cyrus Taghehchian, co-founder and CEO of Splyt at the General Assembly camplus in Santa Monica. The panel focuses on how blockchain applies and can apply to various industries such as gaming and e-commerce. All three guests give their take...

Episode 143: Kirill Bensonoff on Crypto Trading 20.09.2018

Today's guest is Kirill Bensonoff from Caviar, a crypto trading platform. Kirill shares how he transitioned from working for a web hosting company to becoming an early investor in Bitcoin. Since his initial investment in 2013, Kirill has become a blockchain advisor and the host of the Boston Crypto Meetup, founder of the Boston Blockchain & AI Angels group. Recently, Kirill wrote about the advanta...

Episode 142: Anita Motwani on Borrowing and Lending on the Blockchain 13.09.2018

Anita Motwani is the head of business development for Celsius in North America. Celsius is a new way to deposit, borrow, and earn interest with crypto. The platform allows users to earn up to 5% interest while they HODL, or borrow fiat at 9% against crypto stored in a Celsius wallet.  They're aiming to get the next 100 million people into cryptocurrency, and offer an option for those who want to H...

Episode 141: Juan Hernandez on Trading for the General Public via Security Tokens 06.09.2018

This episode's guest is Juan Hernandez, CEO of OpenFinance Network. Juan introduces us to the OpenFinance trading platform and explains why there is a high demand for security token trading. He offers up information about the different types of security tokens and why he believes they are the key to attracting more mainstream users for crypto trading. We conclude with Juan's recommendations for fi...

Episode 140: Tricia Martinez on Using Blockchain to Advance Opportunities in Emerging Markets 30.08.2018

Tricia Martinez is Founder & CEO at Wala and Director at Dala Foundation. In this episode, Tricia explains how her research led her to use blockchain to encourage financial growth in emerging markets. The foundation Dala and company Wala are able to operate on a no-fee model and aid consumers and small business owners who are often left out of the current financial markets. Wala is a no-fee financ...

Episode 139: David Bleznak on Accessible Trading 23.08.2018

David Bleznak is the founder and CEO of Totle, a game-changing ERC-20 token trading platform. The idea for Totle sprung from several challenges that David encountered when he first started trading crypto. He wanted to make everything from balancing his portfolio to dealing with multiple exchanges, and using spreadsheets streamlined, accessible and simple. Totle aims to provide the very best possib...

Episode 138: Bailey Reutzel Unveils Reporting on Crypto 16.08.2018

Bailey Reutzel, one of the editors at CoinDesk, joins us this week. She shares with us her journey into the counterculture crypto community and the various projects and stories that eventually led her to her current role at CoinDesk.   Bailey divulges the types of stories she is interested in covering and that most often her goal is to follow the interests of her readers. Analyzing the needs of th...

Episode 137: Gavin Douglas on Integrating Successful Participation TV Technology onto the Blockchain 09.08.2018

Today's guest is Gavin Douglas, CEO of iPowow and founder of the HIT protocol, the media company's blockchain initiative for empowering all players in the ecosystem. iPowow is a participation TV platform which has been experimenting with the use of blockchain and their own token. From the beginning of Gavin's career, he sought to further engagement between viewers and the content they watched. It...

Episode 136: Nisa Amoils on Building Blockchain Communities 02.08.2018

Nisa Amoils is a venture capital investor with experience as an entrepreneur, a media executive, and a corporate lawyer. She also writes for Forbes and Blockchain Magazine. Nisa tells us about how being part of an Angel Group in New York first got her interested in crypto back in 2013. Today, in addition to investing in blockchain companies, she also works closely with new companies to build commu...

Episode 135: Kunal Desai on Crypto Trading 26.07.2018

Today we chat with Kunal Desai, a crypto millionaire and the CEO of Bulls on Crypto Street. He tells us about his background in trading stocks and how he began trading cryptocurrency, reflecting on how few websites hosted trading back then. Kunal describes Bulls on Crypto Street as a one-stop-shop for crypto, containing news, blogs, and classes. He advises us about the best ways for beginners to g...

Episode 134: Jacqueline Kwok On A Superior Crypto Wallet 19.07.2018

Today we welcome Jacqueline "JK" Kwok. JK has a background in finance, with most of her career spent in private equity. Now, she is Head of Business Development for Arcana, which is envisioned to be the "cryptocurrency home" for consumers. JK tells us about the Arcana Wallet's Smart Vault Technology, which will store users' cryptocurrency offline. She describes the issues with hardware wallets and...

Episode 133: Peter Kirby on Protecting Financial Transactions 12.07.2018

Today's guest is Peter Kirby, CEO of Kuvera. Peter and his co-founder Mahesh Paolini-Subramanya were first involved with the Factom project, before they stepped away to pursue Kuvera. They did this because they saw an interesting opportunity to move real-world assets on to the blockchain. Peter explains how Kuvera will be useful in solving real-world problems like the process of getting a mortgage...

Episode 132: Chitra Ragavan On Making Crypto Accessible 05.07.2018

We sit down with Chitra Ragavan, Chief Strategy Officer of Gem. She tells us about how she first got involved with cryptocurrency, including having to get clearance from the US government before investing. She worked with colleagues who were interested in cryptocurrency and they played a large role in making the space attractive to her. Having a background in journalism, she gives insight on the d...

Episode 131: Spl.yt Team Talks Equal Opportunity Marketplaces 28.06.2018

Jason and Cyrus are co-founders of Spl.yt, which is focused on reinventing e-commerce and displacing the major players in the space. They believe in providing equal opportunity in online marketplaces. Cyrus describes how Spl.yt will be able to work with affiliate marketing, while Jason shines a light on the problems that exist with affiliate marketing today. We then learn about the fractural owner...

Episode 130: Ada Jonušė on Combining Health and Tech 21.06.2018

Ada Jonušė, a former politician, is the CEO and co-founder of Lympo. Lympo is creating a healthy lifestyle ecosystem beginning with the Lympo app, which motivates people to exercise. The app launches in September and will be tested soon in Lithuania by approximately 15,000 marathon runners. Testing in South Korea and the USA is expected as well. Ada discusses Lympo's recently announced partnership...

Episode 129: Saul Hudson on Collaborative Communication with Blockchain Startups 14.06.2018

Saul Hudson is a co-founder of Angle 42 which is a consulting agency that acts as a communications directorate for blockchain start-ups. Angle 42 completes tasks such as finding the right PR agency or Community Manager for the start-up. Saul, who has a background in journalism, tells us how he explains blockchain technology to people who are brand new to it. He discusses at what point Angle 42 beg...

Episode 128: Kim LaFleur Talks Security Token Academy 07.06.2018

Kim LaFleur is the Director of Client Services for Security Token Academy, which is the first video platform focused on security token offerings (STOs). Security Token Academy provides insights to security token enthusiasts, investors, and issuers. Kim takes us through the process of how she vets the tokens that are featured on the platform, from reviewing partners to social media presence. In add...

Episode 127: Felipe Huicochea Talks Crypto in Developing Countries 31.05.2018

While working abroad, Felipe Huicochea had his pay blocked by both a bank and PayPal. Next, he tried Bitcoin, and it worked perfectly. As a software engineer, from this moment, Felipe became extremely interested in cryptocurrencies and blockchain technology. He started Criptomonedas after noticing that Spanish-language crypto and blockchain resources were scarce. In this episode, Felipe talks abou...

Episode 126: Leigh Cuen Talks Cryptocurrency and the Sex Industry 24.05.2018

Leigh Cuen is a journalist at Coindesk and joins us today to talk about the intersection of cryptocurrency and the sex industry. Both of these spaces have many misconceptions from people outside of the industries, and Leigh is here to help quash them.   One of the most important things Leigh points out is that if the service is lawful, using crypto to pay is lawful. Pornography, exotic dancing, es...

Episode 125: Parker McCurley Talks Applying Blockchain to Practical Problems 17.05.2018

Parker McCurley Parker McCurley is an Ethereum programmer and co-founder of the company Decent. He is a firm believer in open source software, access to free education materials, and the general sentiment of the decentralization movement. He hopes by focusing on the technical, hard facts of how blockchain systems function and can be applied to practical problems, him and his company Decent can pro...

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