Proof-of-PR

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Emma Pizzutti, Head of PR at Hype, an award-winning global Web3 marketing agency at the heart of crypto's culture, community and creativity.  To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR. #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00...

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristin Thompson, Founder of SpeakServeGrow. For 15+ years Kristin has designed live events, sponsorship strategies, webinars, and talks that generate real revenue, not just attention. She recently built Swan Bitcoin's events program from the ground up, including Pacific Bitcoin, which became one of the most well-regarded conferences in...

On this episode of Proof-of-PR, Kelley Weaver is joined by Eve Smith Davies. She decodes complex tech and builds magnetic brands. As co-founder and Brand Director of UME—a design studio for frontier innovation—she's spent 20 years working at the intersection of technology, sustainability, and systems change across countries, sectors, and challenges. Her specialty is taking complex innovations and...

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Evan Drake, the founder of Soulcraft, an agentic marketing agency helping businesses of all sizes speak from their soul in the AI era. Evan has spent 20 years shaping brand narratives at companies like Apple and Chainlink. Soulcraft specializes in the new discipline of AI search optimization, and at the core of everything is something Ev...

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Mike Germano, the self appointed "Chief Marketing Officer of Bitcoin" and founder of the Bitcoin Marketing Department, focused on pushing Bitcoin into the mainstream while helping global brands connect with and market to the Bitcoin community. He is the former President of PubKey and Bitcoin Magazine, and previously served as Chief Digit...

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Ivie Satijn, Founder of Somma, a marketing agency that helps build the bridge between Web3 companies and institutional decision makers. Their specialized services include strategy consulting, social media & community management, branding and web design. To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOf...

On this episode of Proof-of-PR, Kelley Weaver is joined by Actor & Comedian ​​T.J. Miller To stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #PRtips #TheBitcoinConference #ProofofPR #MediaRelations ●▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬● ⏰ Timestamps: 0:00 | Intro 3:30 | How T.J. Miller got into Bitcoin 9:38 | How do we make Bitcoin more fun & mainstream? 13:50 | Bit...

On this episode of Proof-of-PR, Kelley Weaver is joined by ​​Kristyna Mazankova, a seasoned PR and communications consultant with over a decade of expertise in crafting and executing impactful communication strategies. She is the former Head of PR for BTC Inc, where she led communication efforts for the largest and most influential media platform in the bitcoin space.  To stay up-to-date on upcomi...

On this episode of Proof-of-PR, Kelley Weaver is joined by Amanda Whitcroft, the founder of Whitcroft PR, a communications agency specializing in crypto, blockchain, and emerging tech. She helps companies and investors cut through industry noise with strategic comms focused on credibility and clarity. Amanda also hosts "Get to the Point," a podcast featuring conversations with leaders across crypt...

On this episode of Proof-of-PR, Dylan Grabowski joins host Kelley Weaver to discuss his story and insights as Editor of Neo News Today and Host of the Smart Economy podcast. Dylan Grabowski covers various topics such as how podcasts are working with PR companies, why developers are choosing the Neo ecosystem, his biggest takeaways from the recent Token2049 event in Singapore, finding work in Web3...

On this episode of Proof-of-PR, Erica Kang joins host Kelley Weaver to discuss how she builds and fosters authentic communities in the crypto space. Erica Kang covers various topics such as KryptoPlanet, KryptoSeoul, crypto education in Vietnam and South Korea, social strategies, core values for success in crypto, and much more! Stay up-to-date on upcoming guests and news by following us on Twitte...

On this episode of Proof-of-PR, Tom Bruni joins Co-host Eunice Hwangbo to discuss how he handles media publishers and the community at Stocktwits. Tom Bruni covers topics such as Direct-to-Audience social channels, becoming a spokesperson, remaining a valuable resource to reporters, and much more. Stay up-to-date on upcoming guests and news by following us on Twitter at @ProofOfPR.  #ProofofPR #Po...

On this episode of Proof-of-PR, Alex Gil & Eunice Hwangbo join Co-host Nikki Brown to discuss their PR and Comms insights from working with previous Melrose clients. Alex & Eunice cover topics such as how to educate clients on PR outcomes, the value of press releases in Crypto, client examples of how to announce company news and even insight into AI for comms professionals. To stay up-to-date on u...

On this episode of Proof-of-PR, Samantha Yap, Founder & CEO of YAP Global joins host Kelley Weaver to discuss how she navigates relationships and obstacles in the crazy world of Crypto PR. Samantha covers topics such as helping founders to identify their brand story, navigating crisis management, developing strong thought leadership habits and much more! To stay up-to-date on upcoming guests and n...

On this episode of Proof-of-PR, Elizabeth Olson, former Head of Marketing for Bitcoin at Magic Eden, joins Co-host Kelley Weaver to discuss her journey into the Bitcoin space and how others can get their career started in Bitcoin as well. Elizabeth covers topics such as brand building in Bitcoin, the marketing challenges nobody notices, the importance of AI optimization in search, her favorite typ...

On this episode of Proof-of-PR, Keli Callaghan, Partner at Arrington Capital, joins Kelley Weaver to discuss the importance of founder-led thought leadership in brand strategy. Keli covers topics such as thought leadership amongst founders, strategies for building communities, ways to make your brand stand out from the crowd and much more! To stay up-to-date on upcoming guests and news by followin...

On this episode of Proof-of-PR, Kelsey Ruiz, Head of Comms at Aztec Network, joins Co-host Nikki Brown to discuss communications in Crypto and how to maximize visibility. Kelsey covers topics such as her achievements in Comms at Aztec, the value of placements within and outside of the Crypto industry, the difference in Comms vs PR, and much more! To stay up-to-date on upcoming guests and news by f...

On this episode of Proof-of-PR, CEO of Centrifuge Bhaji Illuminati joins host Kelley Weaver to discuss stepping into her new leadership role and how her expertise in marketing helped her get there. Bhaji talks about the evolution of her leadership philosophy, the importance of communication externally and internally, why you should always be transparent with your community and how she manages to b...

On this episode of Proof-of-PR, Opinion Editor for Cointelegraph Cath Jenkin joins Co-host Nikki Brown to discuss journalism in the crypto industry. Cath dives into what makes good Op-eds, the importance of a human perspective in the world of AI, the value structure gives opinion pieces, tips for PR professionals engaging with journalists and so much more!  To stay up-to-date on upcoming guests an...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spiritualit...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Aztec Protocol CMO Claire Kart joins  Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive results, and more!  To stay up-to-date on upcoming g...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins  Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn't be over...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book 'The Infinite Machine', the types of guests and content she's most interested in for The Defian...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  Co-Founder and Editor in Chief at Decential Media Matt Leising joins  Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media , how Web3 tech is disrupting the entertainment industry, the importance of personali...

Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3.  This week, Kelley Weaver, CEO at  Melrose PR , sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she's seeing across Asia, and much more!  To stay up-to-date on upcoming guests and news follow us...