Prompting Revenue

Activity is up. Productivity isn't. Most companies rolled out AI, watched usage climb, and called it progress. The drafts multiplied. The decks multiplied. The dashboards multiplied. What didn't move was how the business actually runs. This episode breaks down why AI is making most organizations busier instead of better and what it actually looks like when AI is working inside a business versus si...

Forty-nine. That's how many Fortune 500 shareholder letters used the exact same sentence structure in 2023. By 2025, that number hit 208. Same four words, different companies, different industries, different leaders. Barron's clocked it before Brett did, and once you see it, you can't stop seeing it. This episode is about what happens when communication, the one function nobody expected AI to touc...

More than a million people a month type the same five words into Google. Most of what they find is either panic or false comfort. This episode is neither. Brett pulls the actual data not the headlines and shows why the numbers are being read backwards. AI-attributed layoffs rank fifth among the real reasons companies cut jobs in 2026. Layoff announcements are running 43% below this time last year....

November 30th, 2022, a research lab with fewer than 800 employees put a chatbot on the internet. One million people signed up in five days. A hundred million within two months. No consumer product in history ramped that fast. This episode is the full picture of OpenAI, how it got into the lead, what it's actually building behind ChatGPT, and the very real cracks underneath one of the most valuable...

60% of corporate America is stuck in early AI experimentation with no clear path to scale. They bought the tools. They skipped the strategy. This episode breaks down why the bottleneck was never the technology, it's the people, the culture, and the gap between what leadership thinks is happening and what employees are actually experiencing. In this episode: [00:00] Cold open: organizational cultur...

87% of sales organizations are already using AI which means AI is not your advantage anymore. This episode breaks down where AI actually moves the number in a complex sales environment, the PLT framework that separates teams saving time from teams growing revenue, and the one question every board member should be asking their CRO before approving another dollar of AI budget. In this episode: [00:0...

A sales team found $2.5M in new pipeline without hiring anyone or buying a new list. They pointed AI at their call recordings. An 82-year-old bank freed up 70% of its people's time. A grocery chain used AI to figure out how many bananas to stock. Three companies with nothing in common made the exact same move and this episode shows you how to make it inside your own business. In this episode: [00:...

The International Energy Agency just put a number on something most leaders are already paying for and almost none of them can see. AI data center electricity use jumped 50% in a single year. That cost doesn't stay in a data center, it lands in your renewal pricing, your usage caps, and the strategic bets you're about to make for 2027. This episode goes underneath the software layer to the physica...

A 10-person company just out-executed a thousand-person competitor, same market, same month. The advantage wasn't better AI. It was fewer people standing between the idea and the implementation. If you run a lean team, this episode tells you exactly where to point AI first and what to ignore until you're ready. In this episode: [00:00] Cold open: the 10-person team that beat the thousand-person on...