Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail When you’re first getting started in your business, saying yes is your go-to answer for nearly anything whether it’s meeting up for coffee, meeting at 8 o’clock at night, or adding more things to do to your project. Suddenly, you’re saying yes to say many things, it starts to get a little out of control. As your business starts to grow and you take on more clients, all of those ye...

Send us Fan Mail Welcome to the final installment of the Get More Clients series on the podcast! Have you ever been on a call with a new potential client, and you wrap up the call with this feeling of, “What just happened? That didn’t go the way I meant it to.” You wonder why your calls with potential clients aren’t converting into paying clients. If you’ve experienced this, then in this episode I...

Send us Fan Mail What would your first steps be if you were starting a brand new business after you had to start your life completely over? That's what Caroline Howe was thinking at the end of 2020. She had lost her previous business, had gone through a divorce, and was ready to quit her job to revolutionize the way we work. Listen in to our conversation where Caroline shares:: How she priori...

Send us Fan Mail Welcome back to this podcast series on Get More Clients! Have you ever been in a position where you knew that just gaining a few more one-on-one clients would make all the difference for you and your business? It would mean a boost to your cash flow and make things so much easier! But how do you find the people ready to sign on the dotted line and become your clients right away? I...

Send us Fan Mail Have you ever felt like no matter what you’re trying in your business, you’re just not seeing the clients and the cashflow you’d hoped for? Solopreneurs often find themselves in this position where we’re doing everything we can think of to grow our business and checking all the marketing items off the list. We can post on social media or send out email newsletters, but it’s just n...

Send us Fan Mail Things are humming right along in your business and life. Then, an unexpected bill lands on your desk. Maybe you found out your entire HVAC system needs replacing, or your kid stayed in the hospital for a few nights and now you’re looking at a big medical bill. Or perhaps you forgot to put away enough for taxes and discovered the need to quickly catch up. Any entrepreneur will fin...

Send us Fan Mail Growing your business to the next-level takes wayyy more than next-level marketing and sales tactics. It takes next-level leadership for your team, your clients, and your community - and leading so many people requires self-leadership FIRST.  That's why in this behind the scenes episode, I'm sharing an excerpt from a recent live strategy and support call that I hosted in...

Send us Fan Mail If you've been listening to the recent Unsexy Secrets to Sustainable Success Series, you might be thinking 'This all sounds too simple. How will I know that slowing down to implement these strategies will actually help me grow?' then this episode is a must listen. When you've been surrounded by the hustle harder hype, it seems completely counter-intuitive that...

Send us Fan Mail Have you ever felt like your business was stuck, like it had plateaued at a certain level of success? No matter what you tried, however many courses you took, or whatever trending tips, tricks, and tactics you attempted to implement, you couldn’t move forward and get to that illusive next level of success. In this episode, I continue with part two of this Unsexy Secrets to Sustain...

Send us Fan Mail Over the last 13 years of working with women entrepreneurs, I’ve observed them feeling stuck in their business, and there’s a big reason why. Despite all of the courses and late nights Googling for answers, they’re unable to get past a certain level of success. They’re not sure exactly what it is that’s going to help them break through to that illusive next level where they have m...

Send us Fan Mail Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what real...

Send us Fan Mail Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become...

Send us Fan Mail You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but al...

Send us Fan Mail Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day...

Send us Fan Mail I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final...

Send us Fan Mail You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something differ...

Send us Fan Mail Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series...

Send us Fan Mail The one thing most entrepreneurs have in common is that we LOVE big ideas.  We love setting ambitious goals and dreaming big dreams.  But where we often struggle is in the follow through.  In taking the action steps we need to take in order to see the results we’re looking for.  If you’ve been following along with me the last week in the Plan Your Best Year Ever challenge, then yo...

Send us Fan Mail Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year. Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan.  Each month, ask yourself these questions: What time off do I want next year? Which months do you want to sell your signature offer? What opport...

Send us Fan Mail In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on. As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy: Attract Engage Nurture Invite Delight   Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE Connect with Me:...

Send us Fan Mail Is Your Business by Default or by Design? Panic is not a business strategy.  If your business is constantly in emergency mode, it might be because your business is running by default instead of by design.  When you begin to run your business by design, it starts to run like clockwork. As we start to strategically plan our year, we will consider: What is your personal definition of...

Send us Fan Mail Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021. We’ll be asking ourselves the following questions:  One year from now, what do you want to see different from what is happening today? What are the areas we want to upgrade in life, relationships, health, and hobbies? How can we upgrade...

Send us Fan Mail We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working? We’ll be going through 2020 month by month asking these 3 questions: Total revenue - How much money came in? What drove revenue? What was your focus? Then we...

Send us Fan Mail I have a very special announcement!  Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th. This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strate...

Send us Fan Mail If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another.  So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your mark...