Profit Is A Choice

315: How Confidence Impacts Pricing, Profitability, and Business Success With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach. In today's episode, we're talking about Lauren's entrepreneurial journey—what worked well, what created challenges along the way, and how she recognized when somet...

315: Monday Minute: The Profit Gap: High Revenue, Low Clarity Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today, we're talking about the profit gap. The gap is the difference between what is happening (high revenue) and our understanding of how the money is being managed (low cla...

314: QUIPA: Processes that Drive Profit With over two decades of experience as a workroom owner and interior designer, Hope Arbery understands the real challenges behind custom work—long hours, pricing uncertainty, and the constant pressure to get everything just right. She founded QUIPA to provide the tools she—and so many others—wished they had: automated yardage and pricing calculations, profes...

313: Seven Primal Questions that Impact Your Employees Joining me today is Kathryn Dillon, a certified Primal Question Coach with more than 30 years of experience owning and operating a successful window treatment design and fabrication business. While Kathryn has built a thriving career, her true passion has always been mentoring others—helping them grow personally and professionally with clarity...

312: Monday Minute: What a Strategic Plan Should Actually Do Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today, we're talking about what a strategic plan should actually do. So stick around—this is one you won't want to miss.   Topics Covered: Need for strategic plan How to use a...

311: How Intentional Messaging Elevates Your Design Business With me today is Jaquilyn Edwards of Ochre and Beige. Jaquilyn helps interior designers step into high-end positioning through their words, systems, and client experiences—so their value becomes unmistakable. In today's episode, we explore how intentional messaging builds trust faster, strengthens boundaries, and ultimately grows and pro...

310: Scaling Your Business with Confidence Joining me today is Brittany Farinas of Miami-based House of One. Brittany is the CEO and Creative Director, known for creating spaces that truly embody the art of living with style. In just eight years, Brittany has built an impressive career—designing projects across South Florida and expanding into the Northeast, including Martha's Vineyard, the Hampto...

309: Monday Minute: What to Fix Next in Your Business Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward, one small win at a time. Today the topic is What to fix next in your business.   Topics Covered: Sales Profit Order Impact Legacy Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet T...

308: Kaivari: Where Designers Go to Connect With me today on the podcast is Sonia Barney, an award-winning designer, business educator, and founder of Kaivari, a platform built to support creative entrepreneurs with the right coaches, resources, and community at the right stage of business. In this episode, we're diving into the real cost of choosing the wrong coach—or engaging at the wrong time—a...

307: Scaling Your Design Business: Benefits of Outsourced Help With me today is Danae Branson, founder of Elite Design Assistants, a virtual assistant agency providing professional virtual design support to interior designers. She is also the owner of Niche Mavin, a freelance gig-based platform serving professionals in interior design, architecture, construction, and real estate. In today's conver...

306: Monday Minute: Gross Profit and Net Profit Have a Job Welcome to the Monday Minute with Michele . One of the new things we're adding to the podcast is a series of short, bite-sized episodes designed to give you quick insights you can put into action right away. Each Monday Minute is meant to be a fast listen—something you can absorb quickly and then apply to your business in a meaningful way....

305: Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In Joining me today is Marcy Sagel, founder and principal of MSA Interiors, a leading commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex commercial projects. With over 30 years of experience, Marcy brings a deep understanding of...

304: Declutter Your Digital Chaos: Organizing Files for Productivity On the podcast today is Tracy Hoth, a life coach and professional organizer with over 16 years of experience. Tracy helps coaches and business owners transform their busy, cluttered operations into organized, CEO-level businesses—so they can calmly make more money while working fewer hours. Her specialty is stepping in to organiz...

303: Creating a Legacy: A Designer Like Me With me on the podcast today is Kymberlyn Lacy of Kymberlyn Lacy Interiors, and I am so excited for this conversation. Kymberlyn is an incredibly talented designer who has built strategic partnerships with vendors across the country and is truly someone to watch in the interiors industry. She's innovative, forward-thinking, and always leading the way. But...

302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire e...

301: Why Aligning Your Resources is the Key to Executing Your Strategy On the podcast today, I'm joined by Courtney Bramlett, owner of The Good Sower, and the powerhouse behind marketing and operations at Scarlet Thread. In this episode, we're talking about the alignment of resources—how you're investing your time, energy, and effort into the areas of your business that truly matter and will move...

300: Upcycling with Purpose: How Sustainable Design Brings Peace to Your Space Joining us on the podcast today is Sarah Trop , owner of Fun Cycled in upstate New York. By day, Sarah transforms spaces and furniture through thoughtful, sustainable design, and by night, she shares her creative life as a lifestyle blogger—she's truly fun to follow and watch. In this episode, we're talking about upcycl...

299: Year-End Wrap Up: Creating Margin in Life and Business Joining me today on the podcast is Ceil DiGuglielmo , host of the Sew Much More podcast and owner of the Curtains and Soft Furnishings Resource Library. Every year, Ceil and I sit down for an end-of-year business catch-up to talk honestly about what worked, what didn't, and what we've learned. We ask each other thoughtful, leading questio...

298: How to Scale Your Business Without Diluting Your Brand Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on mo...

Joining me today on the podcast is Stacey Brown Randall —a returning guest and someone you're going to love hearing from again. Stacey has been on the show twice before, and today she's back to share insights from her brand-new book, The Referable Client Experience . You may also know her as the author of the multiple award-winning book Generating Business Referrals Without Asking , and as the hos...

296: How Insurance Builds Wealth: Key Benefits for Financial Growth Today I'm joined by Susan Glass and Caitlin Raad of The Glass Group, experts in helping individuals, families, and business owners build financial security and confidence through smart insurance strategies. Susan and Caitlin specialize in showing how different types of insurance can be layered to protect not just a person—but thei...

295: Avoiding Common Mistakes When Charging Premium Rates Raising your prices can feel like a bold move—but what happens when your premium rates don't deliver the results you expected? In this episode, we're uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices. Learn how to identify the gaps in your pricing strategy, communicate your...

294: Find the Habits Driving Your Business Discover how uncovering your thinking habits can unlock your greatest potential. In this episode, we sit down with Liz Taylor—former Motorola mechanical engineer turned serial entrepreneur, certified health and Enneagram coach, and Habit Finder specialist. With over 24 years of business experience and coaching since 2015, Liz shares how identifying the th...

293: Unblock Your Cash Flow: Strategies to Free Up Money Fast Have you ever hit a point where your design business cash flow just isn't flowing? The truth is that money doesn't always stay steady—it moves in and out, up and down. In today's episode, we're digging into how interior designers can get the money moving again with quick cash flow wins, plus a long-term cash management strategy for fina...

292: Hospitality is Profitable for Everyone Welcome to today's episode! With me is Rick Campos — a recovering interior designer, podcast host, and design business coach. Rick is certified in Coaching the Unreasonable Hospitality methodology, and we're diving into what it really means to go beyond service and show up with true hospitality. Stick around for practical insights and action items you ca...