Dr. Sabrina Starling
Profit by Design
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question:What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
Author
Dr. Sabrina Starling
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
39: Using Systems to Gain Freedom in Your Business with Randall Soules 06.06.2019 53:04
Did you know that systems will make you successful? Randall Soules is a systems guy. He has always had a profitable business and attributes this to his systems. In today's episode, he will be talking to us about the impact that systems can have on smoothing out the emotional ups and downs that clients and customers experience in dealing with our businesses. Tune in now, to find out more. Randall...
38: "A" Players in Great Places to Work 30.05.2019 1:04:54
Do you work really hard? And are you giving your all to support the business you're working for and wondering what's in it for you? In today's episode, we're talking about how work supports life and not the other way around. Tune in now to find out more. In today's podcast, Dr. Sabrina and Mike have a conversation with Maegan Raymond and Britney Shore, two A-Players from two very different A-Playe...
37: Changing the Story of Entrepreneurship 23.05.2019 40:29
Do you feel that you don't deserve to have fun, or to be kind to yourself because you have a business? And do you feel as if you always need to do better, and more? This is something many of us, as entrepreneurs, seem to face. We tend to think that as entrepreneurs, we have to be risk-takers, taking on risks at any cost, and working really long hours, even if it's detrimental our mental health or...
36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley 16.05.2019 53:26
You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mik...
35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden 09.05.2019 50:36
How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: entrepreneurship and kids. Work ethic, relating to money, values, tough choices, curve balls thrown into life plans... Danielle and Dr. Sabrina share their experiences running successful bu...
34: What are You Bringing in the Door of Your Business with Chad Hatfield 01.05.2019 43:58
Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very popular episode 4. Just before today's podcast was recorded, Chad shared some interesting insights with Dr. Sabrina. Chad’s insights got her thinking about her own business, so she antic...
33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch 25.04.2019 41:28
If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, a very successful electrical contracting company. Kieran's business has grown considerably over the last few years. They brought 10 new team members on board in the last year. In today's episode, Kieran gives us some of his insights around culture,...
32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates 18.04.2019 39:04
Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train...
31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden 11.04.2019 48:01
Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper? Dr. Sabrina and Mike have a conversation with Danielle Hayden and Lindsay Derby, the owners of Kickstart Accounting, Inc . Danielle and Lindsay are all about accounting for growing a business that fits your needs. In this interview, they take a...
30: The Battles We Fight Start Between Our Ears 04.04.2019 42:54
Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The Contractor Fight Podcast . They talk about mindset and the impact that it has on the pricing of services, the sales process, the way we deal with the hiring process, and how we deal with...
29: Recruiting the Perfect A-Player for Your Small Business with Erin Longmoon 28.03.2019 49:22
Have you ever worked in a toxic work environment? If so, you're going to love today's guest, Erin Longmoon, of Zephyr Recruiting. Erin is on a mission to eradicate toxic workplaces. She is doing this by placing A-Players in small businesses through her unique recruiting strategies. Listen in to today's episode, to hear her conversation with Dr. Sabrina and Mike. In her previous company, Erin worke...
28: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation in the Height of Tax Season with John Briggs 21.03.2019 41:35
Would you like to take a 4 Week Vacation™? John Briggs, owner of Incite Tax Works took the 4 Week Vacation™ challenge. In today's episode, he will share with us how he got there and what he has been through. He and Dr. Sabrina have an interesting discussion around mindset, sharing the mindset issues that they grappled with as they prepared to go on their 4 Week Vacations. The suspense was high in...
27: Tapping the Potential of Strengths in Your Small Business with Darren Virassammy 14.03.2019 1:09:13
Are you clear about where your strengths lie? In today's episode, we're sharing our interview with Darren Virassammy, the Co-Founder and Chief Operating Officer of 34 Strong. Darren blew Dr. Sabrina away with his talk at ProfitCON last Fall, about working and living from our strengths. Darren has been bringing StrengthsFinder into organizations to help team members to gain clarity about where thei...
26: Connecting to Learn 07.03.2019 37:36
What does connected to learning mean to you? For Mike and Dr. Sabrina, it's been valuable to discover new things on this podcast, and to learn, grow, and evolve through the experience. Last week's episode got their wheels turning. Entrepreneurship can be a lonely, isolated endeavor. We entrepreneurs sometimes feel nobody really knows or understands what we're going through. So when we hear entrep...
BONUS: Dr. Sabrina interviewed by Tom Antion on Screw the Commute Podcast 04.03.2019 55:01
Just back from a 4 Week Vacation, Dr. Sabrina Starling wants to inspire you to tap your potential. She runs her business only 25 hours per week, that's most weeks, and she's a single mom and author. On this interview, Tom asks Dr. Sabrina some outrageous questions, which gets her reflecting on her early days as an entrepreneur, and lessons she has learned from the school of hard knocks. Dr. Sabrin...
25: Stop Playing Small with Christeen Era 28.02.2019 44:12
Are you an entrepreneur and need help getting yourself and company out of the weeds? Today our guest shares the tools and systems that she uses. A woman on the go, Christeen Era is constantly improving her business. Her reach extends far beyond her business due to her dedication in helping other entrepreneurs improve their businesses as well. Christeen Era, the owner of Core Accounting Services,...
24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus 21.02.2019 59:45
How do you tap into your team’s greatness? Creating a great workplace culture is a struggle for many of us and it’s one Jeff McManus knows all too well. Author of the book Growing Weeders Into Leaders, at the age of 37, Jeff was hired by the University of Mississippi as the director of the newly formed landscape services department. At the time, Jeff one of the most junior directors on campus, and...
23: Overcoming Resistance to Change 14.02.2019 40:55
Do you get all fired up after discovering a new system for your business only to find that you lack the confidence to implement the necessary changes? After listening to the previous podcast, with Vicky Suiter from The Profit Bleed , Mike was triggered with some familiar, yet uncomfortable feelings. In today's episode, Mike and Dr. Sabrina explore what to do to prevent feelings of failure and resi...
22: Stop the Profit Bleed with Vicki Suiter 07.02.2019 42:32
Do you know if you have a profitable business? You may think you do, and only find out at the end of the year that you’re barely breaking even. Today’s guest emphasizes that we need to build profit into our budgeting and we need to go beyond breaking even. Vicki Suiter is the author of the new book, The Profit Bleed. As an author, business consultant and coach Vicki has been proving for 25 year...
21: Designing for Profit in 2019 31.01.2019 25:52
Mike is back with us on the show again! For Mike and Dr. Sabrina, success in business, in your personal life, and with your goals, is all about small wins. So in today's episode, Mike and Dr. Sabrina are talking about getting unstuck and creating big wins with small steps. They are also talking about planning for profit for 2019. Mike shares a roadmap to plan for profit and explain how to build it...
20: Street Smart Entrepreneurial Strategies with Tom Antion 24.01.2019 37:49
On today's Profit by Design, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina will be talking to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good met...
19: Become a Savvy Consumer of Business Coaching Services 17.01.2019 36:00
How do you select a business coach? This is a great question for all business owners! It is not an easy task but there are best practices and things to look out for in choosing the right coach. Once you find the right coach, it’s important to understand what they will do for your business. Back from a 4-week vacation, our host Dr. Sabrina joins us today to discuss what you absolutely need to be a...
18: Ask Dr. Sabrina: Help! I Need a Process for Hiring 10.01.2019 36:36
Today Dr. Sabrina is answering a question from Heidi Adams, one of our listeners in rural Wyoming. Heidi’s business has been growing faster than she expected and she needs a process for hiring. Heidi is not alone! In fact, most small business owners typically don't have a system for hiring. So when it's time to hire someone, you write a quick job description, think of some interview questions an...
17: Hire Better with Psychological Assessments Dr. Christine Allen 03.01.2019 49:56
The guest on today's episode of the Profit by Design is Dr. Christine Allen, a Workplace Psychologist and Executive Coach. Dr. Chris and Dr. Sabrina discuss what small business owners need to know about using psychological assessments effectively in the hiring process. When used properly, psychological assessments dramatically increase chances of hiring right. Yet, there are pitfalls that come up...
16: Why Your Business NEEDS you to Take a 4 Week Vacation 27.12.2018 34:56
Dr. Sabrina is getting ready to leave for her 4 Week Vacation! She's been preparing since early March, and systemizing her business to run without her for the next four weeks. This means that her it will have to go through a complete business cycle without her being around. In today's episode, Dr. Sabrina shares the things she learned while getting her business ready for her to confidently take he...
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