Rocky Lalvani
Profit Answer Man: Scaling with Profit First & Beyond
Hi, I'm the Profit Answer Man! The Profit Answer Man podcast is a weekly show hosted by Rocky Lalvani, a business coach and Certified Profit First Professional. In each episode, Rocky shares his expertise on how to scale profit and cash flow for 7-8 figure businesses. Episode 1 is the why, 2 - is Mike Michalowicz, and 3-13 are Rocky's take on each chapter in the book. The Profit Answer Man podcast is designed for small business owners, entrepreneurs, and anyone else looking to improve their financial management skills. Rocky covers a wide range of topics, including how to prioritize profit, ma...
Be sure to visit the podcast's website and support the creator: profitanswerman.libsyn.com
Author
Rocky Lalvani
Category
Podcast website
Latest episode
Oct 27, 2026
Where to listen?
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Episodes
Ep 344 Scaling Marketing Before Cash Is Fixed Ends in Bankruptcy with Draye Redfern 27.10.2026 45:50
Scaling Marketing Before Cash Is Fixed Ends in Bankruptcy with Draye Redfern Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You had a good quarter. Maybe your best quarter. Leads came in, the ad spend was working, and somewhere around week three you looked at the bank account and felt the same tig...
Ep 343 The $10 Price That Killed a Business with Bryan Weisberg 20.10.2026 36:00
The $10 Price That Killed a Business with Bryan Weisberg Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You are staring at your price list wondering if ten dollars less would finally bring more customers back this month. Bryan Weisberg's grandparents made that exact call on a pair of kids' shoes,...
Ep 342 Why Looking at Your Numbers Feels Unsafe with Arron Bennett 13.10.2026 39:17
Why Looking at Your Numbers Feels Unsafe with Arron Bennett Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Two clients started with Bennett Financials the same year. One is still stuck at $2.5 million three years later. The other is on pace for $45 million. Same starting line. Same amount of time....
Ep 341 Profitable Tax Strategies with Luis Corrales 06.10.2026 41:02
Profitable Tax Strategies with Luis Corrales Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You hit a revenue number you have been chasing for years, and it feels like proof you finally made it. Then someone finally runs the real math, and you find out that number has been quietly costing you mone...
Ep 340 AI Won't Fix Your Chaos, It Will Amplify It with Jeff MacPherson 29.09.2026 38:10
AI Won't Fix Your Chaos, It Will Amplify It with Jeff MacPherson Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You just spent real money rolling out an AI tool because every advisor and every LinkedIn post said it would save you time. Instead, your team is more confused, your process feels messie...
Ep 339 The Real Reason Selling Your Business Won't Be Enough with Justin Goodbread 22.09.2026 46:13
The Real Reason Selling Your Business Won't Be Enough Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You've told yourself you take home $250,000 a year. On paper, that's true. But once you count the car, the travel, the phone, the health insurance, and everyone on the family payroll running throug...
Ep 338 Why Your Sales are Inconsistent and How to Fix It with Steve Heroux 15.09.2026 58:26
Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You've fired the driver three times. New salesperson, new promise, same three months later, and then the same conversation with yourself about whether it's time to fire another one. Steve Heroux has sat across the table from companies at every size havi...
Ep 337 The Bottleneck in Your Business Has Your Name on It with Ari Meisel 08.09.2026 38:52
Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ A professor at Wharton once told a C-minus undergrad: don't ever be irreplaceable, because if you can't be replaced, you can't be promoted. That undergrad is now Ari Meisel, founder of Less Doing and creator of the Replaceable Founder framework, and he'...
Ep 336 You Don't Have a Business. You Have a Glorified Job with Joe Rockey 01.09.2026 40:06
Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You had a good year on paper. The cash still feels tight, and you can't point to why. Joe Rockey has built 29 businesses and says the leak is rarely one big mistake. It's a stack of small decisions made while you were handling something else, the kind o...
Ep 335 The Real Reason You Still Can't Pay Yourself with Craig Dacy 25.08.2026 38:32
The Real Reason You Still Can't Pay Yourself with Craig Dacy Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You billed more this month than you ever have, and you are still moving money around to make payroll on Friday. If that combination makes no sense to you, it is not because something is wron...
Ep 334 Half Your Business Is Unprofitable, Which Half? with Jay Bourgana 18.08.2026 50:15
Half Your Business Is Unprofitable, Which Half? with Jay Bourgana Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You closed out a strong month. Revenue was up. And somehow cash still felt tight, and you couldn't fully explain why. If that sounds familiar, you're not alone, and it's not bad luck. I...
Ep 333 Why $2M to $5M Is Where Owners Lose the Most Cash with Brad Sugars 11.08.2026 47:01
Why $2M to $5M Is Where Owners Lose the Most Cash with Brad Sugars Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You just had your best revenue month ever. And somehow, this morning, you were still moving money between accounts to make sure payroll clears. If that describes your week, you're not...
Ep 504 Why Your Business Won't Let You Go - Letting Others Take Ownership with Jason Henneberry 06.08.2026 56:29
Why Your Business Won't Let You Go - Letting Others Take Ownership with Jason Henneberry You have hired good people. You have tried to step back. And yet, every time something important goes sideways, it still lands on your desk. Jason Henneberry says that is not a people problem or a systems problem. It is a dependency problem, and it has a specific structural cause. Jason is the founder of Dep...
Ep 332 Why 88% of Companies Leave Money on the Table with Per Sjöfors 04.08.2026 39:02
Why 88% of Companies Leave Money on the Table with Per Sjöfors Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You ran the math on a price increase once. It worked on paper. You still didn't pull the trigger. That hesitation is not a character flaw, and you are not the only owner who has frozen at...
Ep 331 Problems Scale Faster Than Revenue. Here Is the Fix with Nick Avaria 28.07.2026 48:37
Problems Scale Faster Than Revenue. Here Is the Fix with Nick Avaria Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You hired people so you could step back. Instead, you are more in the weeds than before, the business feels harder to run than it did at half the size, and profit is somehow lower de...
Ep 330 Why More Sales Won't Fix a Broken Business with Doug C. Brown 21.07.2026 49:35
Why More Sales Won't Fix a Broken Business with Doug C. Brown Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You had a strong year by every number that shows up on a dashboard. Revenue up. Team growing. More clients. And you still moved money around to make payroll, or woke up at 3am doing math th...
Ep 329 You're Losing Profit When Your Competition Uses AI with Peter McCarroll 14.07.2026 41:32
You're Losing Profit When Your Competition Uses AI with Peter McCarroll Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ It is 9 am. You have a ChatGPT tab open in your browser. You have had it open for six months. This week you used it to write a follow-up email and summarize a vendor contract. And...
Ep 328 Your Best Customers Are Quiet-Quitting. Here's the Proof with Ethan Giffin 07.07.2026 36:07
Your Best Customers Are Quiet-Quitting. Here's the Proof with Ethan Giffin Find Rocky Lalvani @ www .ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You haven't lost the account. The customer still picks up the phone. But somewhere in the last 18 months the reorder volume dropped, and nobody flagged it because the relation...
Ep 327 The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr. 30.06.2026 40:45
The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr. Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You hired the marketing company. You approved the budget. You watched the invoices come in every month. And the calls from the kind of customer you actually want are still not...
Ep 326 The $1.4M Pricing Gap Most Owners Never Find with Emily Bowie 23.06.2026 42:35
The $1.4M Pricing Gap Most Owners Never Find with Emily Bowie Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ You pull up the P&L at the end of the month. Profit looks fine. Revenue is up. And you still moved money around to cover payroll. You're not mismanaging your business. You're making decisio...
Ep 325 How to Grow a Flower Shop from 600k to 9 Million with Michael Jacobson 16.06.2026 45:31
How to Grow a Flower Shop from 600k to 9 Million with Michael Jacobson Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Most business owners think their profit problem is a sales problem. It often is not. More often, the real issue is waste, weak systems, and not knowing where margin is leaking out...
Ep 324 How a 10% Price Increase Can Double Profit with Erin B. Haag 09.06.2026 44:09
How a 10% Price Increase Can Double Profit with Erin B. Haag Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Are you working harder every year but paying yourself less? Top-line gross revenue is often just a vanity metric that hides the fact that a business has zero cash. In this episode with Erin...
Ep 323 3 Cash Flow Leaks Draining Your Profit with Natalia Zacharin 02.06.2026 39:21
3 Cash Flow Leaks Draining Your Profit with Natalia Zacharin Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Most business owners think they have a revenue problem when they really have a cash flow problem. In this episode, Rocky Lalvani talks with Natalia Zacharin about the hidden leaks that drain...
Ep 322 Small Business Exit Strategy: What Makes a Business Sellable? with Mike Finger 26.05.2026 43:59
Small Business Exit Strategy: What Makes a Business Sellable? with Mike Finger Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ Are you building a business that you can actually sell, or have you just created a demanding job for yourself? In this episode of The Profit Answer Man, Rocky Lalvani sits...
Ep 321 How Bad Pricing Cost This Business $300K with Heide Olson 12.05.2026 40:57
How Bad Pricing Cost This Business $300K with Heide Olson Find Rocky Lalvani @ www. ProfitComesFirst.com or email him at r ocky@profitcomesfirst.com Make more, work less video: https://youtu.be/ A business owner doubled his revenue, kept working hard, and still lost $300,000 in a single year — and had no idea it was happening. That is not a rare story. That is what happens when...
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