Professional Photographers of America

Professional Photographer

Business EN ↓ 129 episodes

Welcome to the Professional Photographer podcast by PPA! Our goal is simple: to empower you in building a thriving photography business. In today's dynamic market, mastering the art of photography is just the beginning. You also need a solid grasp of entrepreneurship essentials like: sales, marketing, pricing, cash flow, negotiation, mindset, and planning. Join us as we chat with successful photographers and business leaders who share their invaluable insights. You'll discover exciting new ways to achieve your financial goals and sleep better at night! About Professional Photographers of Ameri...

Author

Professional Photographers of America

Category

Business

Podcast website

www.ppa.com

Latest episode

Jul 7, 2026

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Episodes

Marketing for Photographers: Build a Brand That Books with Sandra Coan 20.05.2025

📸 Struggling to stand out in a saturated photography market? Learn how to attract ideal clients, boost visibility, and build a sustainable business—all without relying on social media! In this episode, host Pat Miller sits down with Sandra Coan—award-winning portrait photographer, educator, and business mentor—to reveal high-converting photography marketing strategies that elevate your brand and...

Grow Your Studio with Google Ads: Yaneck Wasiek 13.05.2025

🧠 Learn how to use Google Ads to grow your photography business fast! Yaneck Wasiek shares proven strategies to book more clients and maximize ad ROI. 🎯 What You'll Learn: ✅ How to set up Google Ads campaigns that convert ✅ Creating landing pages that turn clicks into bookings ✅ Building a 13-month follow-up system to retain clients ✅ Smart budgeting tips to 3x–4x your ad spend 🚀 Perfect Fo...

What Adobe’s AI Tools Can Really Do 10.05.2025

What Adobe’s AI Tools Can Really Do 🎙 Featuring: Alexsey Reyes, Adobe Collaborator & Creative Director 🚀 Learn how AI can: - Speed up your Lightroom & Photoshop workflow - Create mood boards and concepts instantly - Protect your photos with Adobe Content Credentials 🎯 Topics Covered: • Fast AI photo editing • Creative AI tools for photographers • Image security in the digital age • Stayi...

Behind the Scenes on a Large Corporate Shoot with Glynns Thomas 06.05.2025

📸 Book High-Paying Headshot Jobs | Glynns Thomas on Large Corporate Photo Shoots Want to grow your photography business by landing bigger clients? In this episode, Pat Miller talks with corporate headshot expert Glynns Thomas about booking and managing high-volume corporate shoots with ease. 🎯 Topics Covered: • How to land corporate headshot jobs • Efficient systems for volume photography • Clie...

Industry Trends Series with Shawn Lee and Shola Richards 03.05.2025

📸 Grow Your Photography Career Through Community & Collaboration | Shawn Lee & Shola Richards Tired of going it alone in a competitive industry? In this episode—recorded live at Imaging USA 2025—Pat Miller sits down with Shawn Lee and Shola Richards of “United Behind The Lens” to explore how photographers can thrive by building stronger relationships and working together. 💡 What You’ll L...

Sell Photography Like a Pro: In-Person Sales Tips to Maximize Every Session 29.04.2025

📸 How to 10x Your Photography Sales | In-Person Sales w/ Luci Dumas Are you tired of clients only buying digitals? In this episode, Luci Dumas shares the IPS (In-Person Sales) systems that have helped photographers transform their income—and their client experience. 🎯 Perfect for: • Wedding & portrait photographers • Freelance creatives tired of low-margin sales • Commercial pros looking to...

Industry Trends Series with David Drum 26.04.2025

Get ready to redefine your photography business approach as Pat Miller invites industry expert David Drum for an eye-opening episode on adapting to photography trends while fostering genuine industry relationships. In today's unpredictable photography landscape, industry challenges can feel overwhelming, leaving photographers questioning their path forward. David offers invaluable insights into th...

Fearless Financial Review with Bee Trofort-Wilson 22.04.2025

💸 How to Master Photography Finances | Bee Trofort-Wilson for Freelance & Portrait Creatives Are your money habits holding back your photography business? In this episode, Bee Trofort-Wilson reveals the mindset and strategies photographers need to build wealth, set pricing, and take control of their financial future. 🎯 Perfect for: • Freelance photographers • Portrait & wedding photograp...

Industry Trends Series with Yuliya Panchenko 19.04.2025

Uncover the profound transformation behind today's boudoir photography trend, as Pat Miller sits down with Yuliya Panchenko. Beyond the allure and aesthetics lies a realm of empowerment, healing, and personal storytelling that is redefining the genre. Did you know boudoir photography has evolved from simply gifting intimate photos to becoming a powerful tool for self-discovery and confidence resto...

Master the Art of Client Relations with Carol DeAnda 15.04.2025

In an eye-opening episode of the Professional Photographers of America Podcast, host Pat Miller sits down with PPA high performer, Carol DeAnda, to uncover the nuances of building lasting client relationships. While snapping breathtaking photos is essential, nurturing strong client bonds is the key to a thriving photography business. Today's photographers face the dual challenge of honing their ar...

Industry Trends Series with El Deane Naude 12.04.2025

Discover the cutting-edge innovations that are revolutionizing photography as Pat Miller dives deep with Sony's El Deane Naude in this very informative episode. As technology races forward, staying ahead can feel overwhelming, but Sony is paving the future of photography with breakthroughs that promise to transform how we capture and process images. El Deane reveals the latest in Sony’s mirrorless...

High Performance Series with Dan McClanahan 08.04.2025

Ready to shake up the traditional photography business model? Pat Miller chats with industry innovator Dan McClanahan, owner of McClanahan Studio, for an eye-opening episode on transitioning from a brick-and-mortar studio to a profitable digital file-based business. For years, selling prints in person was the gold standard for professional photographers. But Dan McClanahan reveals a game-changing...

Industry Trends with Vanessa Joy 05.04.2025

Join expert Vanessa Joy on The Professional Photographer Podcast as she shares the latest trends and seismic changes impacting the wedding photography industry in this engaging episode. In a social media-driven era, wedding photography trends have begun to mirror the nostalgic memories of clients’ childhoods, creating a unique challenge for photographers trained in traditional methods. Vanessa Joy...

Business Secrets of a High Performing Photography Studio - Links to a Benchmark with Lindsay Betz 01.04.2025

Ready to take your photography studio from surviving to thriving? Join Pat Miller as he dives into a wealth of knowledge with Lindsay Betz, co-owner of one of the nation's best-performing studios, Jonathan Betz Photography in Colorado Springs. In an industry where beautiful photos abound, standing out can be a challenge. Lindsay Betz offers transformative insights that go beyond just taking pictur...

Stop Undervaluing Your Photography! Sheryl Bashore on Charging What You’re Worth | Podcast Supershow 29.03.2025

Are you ready to stop undervaluing your photography work and start charging what you're truly worth? Join Pat Miller as he hosts pricing guru Sheryl Bashore, who reveals how photographers can confidently set their prices to boost income and self-worth. Feeling trapped by low pricing in a seemingly undervalued market? Sheryl Bashore breaks it down why it's all about mindset, rather than just locati...

Creative Play Close Up with AB+DM 25.03.2025

Unveil the secrets of top-tier fashion photography as Pat Miller hosts an in-depth conversation with AB+DM Studio's Ahmad Barber and Donté Maurice. This episode explores the pivotal role of creative play in achieving photography mastery and navigating the unpredictable world of high-profile shoots. In a realm where creativity is lauded but uncertainty looms large, establishing professional prowess...

Storytelling for Portrait Photographers: Investment-Worthy Art with Tim Walden | Podcast Supershow 22.03.2025

Get ready to redefine your approach to photography with insights from master photographer Tim Walden, as Pat Miller explores the profound art of relationship photography. Photography is often celebrated for its technical mastery, but rarely do we hear discussions that deeply emphasize cherishing client relationships. Tim Walden reimagines photography as a medium that goes beyond aesthetics, focusi...

You're Not Going to Make it Unless You Adapt...Here's How with Liza Gershman 18.03.2025

Join Pat Miller and Liza Gershman, the Founder, Liza Gershman Creative Agency and Featured VSCO Creator, on a journey through the ever-changing world of photography in this enlightening episode. As the industry experiences rapid shifts, staying stagnant is not an option for photographers who wish to thrive. Liza shares her journey of adapting to changes, honing her craft, and redefining success in...

Photography Business Growth Secrets Shawn Lee Uses to Thrive | Podcast Supershow 15.03.2025

Discover the bright world of photography with Sean Lee in this must-see episode of Professional Photographers of America. Learn about Sean's unique drive and creative thinking, as well as how to use inclusivity and community to advance your studio into 2025 and beyond. Episode Highlights 🎤💡: (02:19) - Rock That (04:11) - Enthusiasm (05:08) - United Behind the Lens Connect with Pat Miller ⬇ Linke...

Content Authenticity with Santiago Lyon 11.03.2025

Join host Pat Miller in a captivating episode as he sits down with Adobe's Head of Advocacy & Education, Santiago Lyon, who shares insights that could revolutionize the photography world. In an age where digital manipulation runs rampant, Santiago unveils how the Content Authenticity Initiative (CAI) might just be the answer photographers have been waiting for. Episode Highlights 🎤💡: (05:55)...

Photography Business Success: David Trust’s Expert Tips for Photographers | Podcast Supershow 08.03.2025

Are you ready to take your photography business to new heights? Join Pat Miller as he sits down with PPA CEO David Trust for a thought-provoking episode that explores the intricate blend of artistry and entrepreneurship in the photography world. Episode Highlights 🎤💡: (07:57) - Learning Business Tools (10:02) - Trust Yourself and Your Skills (10:35) - Work Ethic and Discipline Connect with Pat M...

How to Add A Little Volume For Big Bucks with Brent Watkins 04.03.2025

Ever wondered why some portrait photographers seem to struggle with income consistently? In a world where artistry often clashes with commerce, Pat dives deep with Brent Watkins, a seasoned pro who’s redefining what it means to thrive in the photography business. Episode Highlights 🎤💡: (07:32) - Sports & School (16:45) - Sales Speech (28:22) - Business Questions Connect with Pat Miller ⬇ Lin...

Free Exposure to Grow Your Photography Business with Tracy Beavers 25.02.2025

Get ready to transform your photography business without breaking the bank, as Pat Miller invites visibility expert Tracy Beavers for an unmissable episode on leveraging social media and email marketing, absolutely cost-free. Episode Highlights 🎤💡: (03:57) - Social Media Marketing (10:37) - Cover Photo (13:33) - Market Research Connect with Pat Miller ⬇ LinkedIn | Website Connect with Tracy Beav...

Productivity Calendar for Creatives with Julie Miller Davis 18.02.2025

Pat Miller chats with productivity expert Julie Miller Davis in this episode designed to revolutionize how photographers manage their time and business. In this transformative session, Julie showcases how proper planning can lead to surprising freedom and efficiency, opening up more time for creativity without sacrificing business success. Episode Highlights 🎤💡: (08:24) - Create a Schedule (11:3...

Bridging Cultures in Business with Marco Ríos 11.02.2025

Pat Miller chats with speaker and growth specialist Marco Ríos in a thought-provoking episode that explores the intricacies of engaging with the Hispanic market. This conversation dismantles common misconceptions and provides actionable insights for businesses seeking genuine connections with Hispanic communities. Episode Highlights 🎤💡: (16:07) - Create the Experience (21:50) - Be Authentic (24:...

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