ProductOrg: Unmasked

Guest: Martin Eriksson is the co-founder of Mind the Product, co-author of Product Leadership, and a former product partner at EQT Ventures where he worked with portfolio companies across Europe and the US. His new book, The Decision Stack, is about the gap between strategy and execution that he has seen repeat itself across hundreds of product organisations. He has been building products since 19...

Tim Herbig is an independent product coach and author of Real Progress . He spent years as an in-house PM across publishing, marketplaces, and enterprise software before going independent so he could work across many orgs at the same time. He coaches teams at SMBs and large enterprises across Europe and has a cross-org view that most coaches do not have. What we talked about Tim Herbig coaches pro...

Georgie Smallwood is CPTO at Moonpig. Before that, she was CPO at N26 (scaling from 600k to 7 million customers in two years) and CPO at Tier Mobility across 520 cities. She studied history and sociology before ending up in product, and she leads 16 product teams today with full ownership of product, engineering, and data under one remit. This is a conversation about what it actually costs to hold...

Eight years ago, Malte Scholz could not get a straight answer inside a product org to one basic question: what should we build next, and why? So he built a tool to fix it. That tool became AirFocus, raised $15M in venture capital, and was acquired by Lucid in 2025. But what Malte saw in thousands of product organisations along the way is that the problem was never the tool. Most product orgs don't...

Most AI transformation stories are about moving fast, going all-in, changing everything. Claire Donald's story is more honest than that. She just recently left her CPTO role at Moo, the business cards and premium merchandise company, where the physical and the digital world have to work together every single day. She has been there for eight years, far above the average CPO tenure of two point thr...

Most product leaders think AI is a tool problem. Install the right stack, run the workshops, measure adoption. Done. What if the real challenge is something AI can't touch at all? Ines is CPTO at Leadfeeder and one of the few product executives who has actually built an AI-native operating model from scratch. She started as a support agent at 16, became a single mother who couldn't afford food at...

Most product leaders are stuck chasing frameworks that no longer fit their reality. What if real success comes from ditching the ideal, and understanding your unique context instead? Arne Kittler, a seasoned product leader with 12 years leading in Europe, shares how embracing a contextual approach transformed his leadership—and why it’s the secret to thriving in today’s chaotic tech environment. D...

Real conversations with European product leaders about what it actually costs to lead a product org. Unfiltered. COMING SOON